Organic Social Media Manager

Job description

## **Health can’t wait**. Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t. Alan exists to end the wait. Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way. So we are building the **new standard in prevention insurance.** Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience. We are on an incredible journey to build a **global leading company, with a** [**unique culture**](https://alan.com/en/careers). We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR. Prevention as the new norm. That's what we're building with our team of 800+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond. # **⭐ Your mission** ## **Main mission** Build and execute on Alan's social media organic strategy internationally in order to turn Alan into the undisputed health reference on socials: - define Alan's unique voice on social media - drive the online conversation about health - build our AI-powered production system for scalable content production, and grow engaged communities across platforms - execute the social media strategy in France ## **Detailed missions** **1. Build the organic social media strategy** **Global role:** - Define Alan's social voice, creative direction, and platform-specific frameworks (LinkedIn, Instagram, TikTok, YouTube), including which personas to target on each channel - Drive coordination with Brand, Product Marketing, and Growth to ensure social is embedded in every major moment (product launches, campaigns, events) - Bridge organic and paid efforts on Meta and YouTube, ensuring both work in concert to maximize reach, consistency, and performance - Align with each country team on editorial pillars (key themes and topics reflecting Alan's positioning) and platform priorities (which channels to activate and at what intensity per market) - Set the measurement framework: follower composition, UTM tracking, brand awareness surveys, and social listening, with regular performance reviews shared cross-functionally **France execution:** - Own and execute the France organic social strategy end-to-end, across the full content mix: educational content, product storytelling, employer brand, community engagement, and campaign amplification - Ensure France content is consistent with global frameworks while reflecting local market nuances **2. Build and operate an AI-powered content production and distribution engine** - Design and implement an agentic content workflow using AI tools (LLMs, image generation, video automation) to dramatically increase production velocity without proportional headcount growth - Create a scalable system where subject-matter experts across the company (product, medical, growth, country teams) feed raw inputs (data, stories, product updates) that get transformed into publish-ready content at scale - Define and operate the distribution logic: publishing cadence, platform-specific formatting, timing, and scheduling across all active channels **3. Build a solid performance and measurement framework** - Set up and own the measurement framework: follower composition, UTM tracking, brand awareness, social listening - Share regular performance reviews cross-functionally - Define KPIs connecting social activity to business outcomes (traffic, brand awareness, audience quality) - Use data to make autonomous editorial decisions and iterate on content strategy ### **Key outcomes by 1 year** 1. **A clear, living organic social media strategy** is in place and understood across Alan — platforms are prioritized, editorial pillars are defined, and Brand, Product Marketing, Growth, and country teams are aligned on what Alan stands for on social and how to contribute to it 2. **An AI-powered content production system** is operational : agentic workflows handle scheduling, drafting, and basic repurposing, freeing up human time for creative strategy and high-value content 3. **Platform activation and posting cadence** have been defined and implemented based on audience data and strategic priorities 4. **A measurement framework is live** : we know who follows us, whether content drives traffic, and whether brand awareness among target audiences is moving 5. **Social has demonstrably amplified at least 2 major brand campaigns**: the person has owned the organic social amplification strategy end-to-end for at least two significant brand moments, with measurable contribution to reach and engagement vs. previous benchmarks # **⭐️ Requirements for the role** ## **Hard skills** **Social strategy & editorial thinking** - Able to build a platform-specific organic social media strategy from scratch: define objectives, prioritize platforms, set an editorial calendar, and adapt the approach based on data - Strong editorial judgment: knows what Alan should say, how, and where, and can make fast, autonomous decisions decisively **Content production** - Can produce social-first content autonomously across formats (short video, carousel, static, copy-led posts), both hands-on and through AI-assisted workflows - Experienced with AI tools for content creation and able to design agentic pipelines - Has an eye for what works natively on each platform, not someone who repurposes the same content everywhere **Data & analytics** - Able to read social analytics and turn them into actionable editorial decisions - Experienced building simple and rigorous reporting frameworks ## **Soft skills / Behavioural traits** - **Ownership mindset** : takes full responsibility for the social presence - **Systems thinker** : thinks in workflows and leverage points, not just individual posts - **Scrappy and resourceful** : comfortable with frugality — finds creative solutions with limited budget, doesn't need a big production team to produce great content - **Curious and fast-learning** : obsessed with what's new on social, on AI tools, on platform algorithm changes — and translates that curiosity into experiments - **Collaborative**: builds strong working relationships across teams, communicates clearly, and makes it easy for others to contribute to social - **Strategic and business-aware**: understands that social is a business tool, so is able to balance reach and engagement with brand coherence, audience quality, and broader company objectives - **Comfortable with ambiguity** : the social strategy is not fully defined yet. This person needs to be energized by building on a blank page, not paralyzed by it ## **Languages** - **French** : native level, perfect written syntax — the majority of content will be in French - **English** : fluent (working language at Alan, used daily) - Spanish or Dutch : a plus given Alan's presence in Spain and Belgium ## 🙌 [Perks & Benefits](https://alan.com/about/life-at-alan/a/perks) At Alan, we believe that **being in good health is a basic need**, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are **happy, efficient and spend only high-quality time** with co-workers. **Therefore, we offer:** - **Fair rewards**. Generous equity packages complement your base salary, *for permanent contracts only.* - **Flexible office with hybrid setup**. Amazing office space at our Paris HQ or sponsored co-working hubs in Bordeaux, Marseille, Lyon, Annecy, Nantes or Biarritz. - **All the tools you need**. Top of the range equipment: Macbook Air, keyboard, laptop stand, monitor, and Bose noise-canceling headphones. - **Flexible vacation policy and flexible working hours**. Organize your time as you wish. - **Delightful healthcare insurance:** Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country *(permanent contracts only).* - **Transport**. Generous transit benefit - **Learning & Training opportunities**. A highly flexible training policy free books and budget to attend and speak at conferences if the opportunity arises. - **Personal growth through coaching**: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.[**Learn more about our coaching culture**](https://alan.com/en/blog/discover-alan/a/alan-culture-excellence-through-coaching)**.** - **Parental leave**. Extended parental leave for all new parents, *for permanent contracts only.* ## **🎯 Important note: we hire people, not roles**. If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success. If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application! 🔖 Check out our [About Alan](https://alan.com/about) and [Career](https://alan.com/careers) pages, as well as our [Medium](https://medium.com/alan), [blog](https://blog.alan.com/) and [Glassdoor page](https://www.glassdoor.com/Overview/Working-at-Alan-EI_IE1696043.11,15.htm) for more info. #LI-DNP