Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST HoursPosition Type: Full-Time, Remote Working Hours: U.S. Business Hours — ESTAbout the RoleAt Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.What You’ll OwnOutbound Campaigns & Pipeline GenerationBuild and execute outbound campaigns targeting high-value B2B prospects.You’ll:Develop scalable outbound prospecting systemsBuild outreach playbooks and workflowsExecute campaigns across LinkedIn, email, and other outbound channelsGenerate qualified conversations and meetingsMaintain consistent follow-up with prospectsContinuously improve campaign performanceProspect Research & Lead List BuildingResearch and build targeted prospect lists using:LinkedIn Sales NavigatorApolloClayZoomInfoSimilar prospecting platformsYou’ll identify and segment prospects based on:Ideal Customer Profiles (ICPs)IndustryCompany sizeGeographyDecision-maker rolesRelevant buying signalsMaintain clean and organized prospect databases and campaign trackers.LinkedIn Outreach & EngagementUse LinkedIn as a core outbound and relationship-building channel.Responsibilities include:Personalized prospect outreachLinkedIn messagingProspect engagementStrategic follow-upsRelationship buildingThought leadership supportCreate and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.Cold Email & Outreach CopywritingWrite compelling, personalized copy for:Cold emailsLinkedIn messagesFollow-up sequencesOutreach campaignsCTAsLead magnetsTest different:Messaging anglesValue propositionsPersonalization approachesSubject linesCTAsFollow-up strategiesThe goal is simple: turn relevant prospects into meaningful sales conversations.Lead Magnets & Outbound AssetsCreate and coordinate outbound assets that improve campaign performance, including:Lead magnetsGuidesChecklistsValue-driven resourcesProspecting materialsUse these assets strategically to improve response and conversion rates.Performance Tracking & OptimizationMonitor outbound performance across:Response ratesPositive reply ratesEngagementMeetings generatedQualified conversationsPipeline contributionUse performance data to improve:TargetingMessagingPersonalizationCampaign structureFollow-up cadenceProspect segmentationSales & Leadership CollaborationWork closely with leadership and sales teams to:Improve prospect targetingRefine ICPsStrengthen messagingEvaluate lead qualityImprove outbound-to-sales handoffsGenerate more qualified pipeline opportunitiesWhat Makes You a Strong FitYou:Understand outbound as a system, not just sending cold emailsKnow how to research and identify high-quality B2B prospectsCan write personalized outreach that earns responsesUnderstand B2B buyer psychology and high-ticket sales cyclesFollow up consistently without relying on constant supervisionThink analytically about campaign performanceAre comfortable testing and iterating quicklyTake ownership of pipeline outcomesThrive in fast-moving, remote environmentsRequired Experience & Skills2+ years of experience in:B2B outbound marketingLead generationSDR/BDROutbound prospectingSimilar pipeline-generation rolesStrong hands-on experience with LinkedIn outreachExperience using prospecting tools such as:LinkedIn Sales NavigatorApolloClayZoomInfoStrong outbound copywriting skillsExperience building and managing multi-channel outbound campaignsStrong understanding of:B2B prospectingICP developmentBuyer psychologyHigh-ticket B2B sales cyclesAbility to analyze and optimize campaign performanceExcellent written and spoken EnglishStrong organization and attention to detailAbility to work independently in a remote environmentAvailability during U.S. EST business hoursNice to HaveExperience with high-ticket B2B services or agenciesExperience with:SmartleadInstantlyLemlistHubSpotOther outbound automation platformsCRM management experienceAppointment-setting or pipeline-generation experienceLead magnet creation experienceStartup or high-growth company experienceWhat a Typical Day Looks LikeYou might:Research target accounts and decision-makersBuild segmented prospect listsLaunch LinkedIn and email outreach campaignsPersonalize messaging for high-value prospectsFollow up with active prospectsEngage with target audiences on LinkedInWrite outbound copy and test new messagingReview campaign response and conversion metricsOptimize targeting and sequencesUpdate campaign trackers and CRM recordsCollaborate with leadership on pipeline qualityIn short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.Key Metrics for SuccessQualified conversations generatedMeetings bookedPositive response and engagement ratesPipeline opportunities generatedProspect targeting accuracyLead qualityOutreach conversion ratesMessaging and personalization effectivenessConsistency of outbound executionContinuous campaign improvementWhy This Role Stands OutDirect impact on pipeline and business growthOwnership of outbound execution from end to endOpportunity to build and improve outbound systems from the ground upHands-on exposure to:LinkedIn marketingCold outreachB2B prospectingCopywritingLead generationPipeline developmentDirect collaboration with leadershipFully remote environmentStrong growth potential into:Senior Outbound Marketing SpecialistGrowth MarketingDemand GenerationBusiness DevelopmentGrowth / Outbound LeadInterview ProcessInitial Screening CallSpark Hire Intro VideoVideo Interview with Pavago RecruiterPractical Assessment – Outbound Strategy / Messaging ExerciseClient InterviewOffer & OnboardingApply NowIf you:Know how to build targeted B2B prospect listsHave hands-on LinkedIn and cold outreach experienceCan write personalized messaging that generates responsesUnderstand how to turn outbound activity into qualified pipelineEnjoy testing, optimizing, and improving campaignsWe’d love to hear from you.Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed.#OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #ColdEmail #SalesDevelopment #Prospecting #PipelineGeneration #RemoteJobs #GrowthMarketing
Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours — EST
About the Role
At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.
This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.
You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.
If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.
What You’ll Own
Outbound Campaigns & Pipeline Generation
Build and execute outbound campaigns targeting high-value B2B prospects.
You’ll:
- Develop scalable outbound prospecting systems
- Build outreach playbooks and workflows
- Execute campaigns across LinkedIn, email, and other outbound channels
- Generate qualified conversations and meetings
- Maintain consistent follow-up with prospects
- Continuously improve campaign performance
Prospect Research & Lead List Building
Research and build targeted prospect lists using:
- LinkedIn Sales Navigator
- Apollo
- Clay
- ZoomInfo
- Similar prospecting platforms
You’ll identify and segment prospects based on:
- Ideal Customer Profiles (ICPs)
- Industry
- Company size
- Geography
- Decision-maker roles
- Relevant buying signals
Maintain clean and organized prospect databases and campaign trackers.
LinkedIn Outreach & Engagement
Use LinkedIn as a core outbound and relationship-building channel.
Responsibilities include:
- Personalized prospect outreach
- LinkedIn messaging
- Prospect engagement
- Strategic follow-ups
- Relationship building
- Thought leadership support
Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.
Cold Email & Outreach Copywriting
Write compelling, personalized copy for:
- Cold emails
- LinkedIn messages
- Follow-up sequences
- Outreach campaigns
- CTAs
- Lead magnets
Test different:
- Messaging angles
- Value propositions
- Personalization approaches
- Subject lines
- CTAs
- Follow-up strategies
The goal is simple: turn relevant prospects into meaningful sales conversations.
Lead Magnets & Outbound Assets
Create and coordinate outbound assets that improve campaign performance, including:
- Lead magnets
- Guides
- Checklists
- Value-driven resources
- Prospecting materials
Use these assets strategically to improve response and conversion rates.
Performance Tracking & Optimization
Monitor outbound performance across:
- Response rates
- Positive reply rates
- Engagement
- Meetings generated
- Qualified conversations
- Pipeline contribution
Use performance data to improve:
- Targeting
- Messaging
- Personalization
- Campaign structure
- Follow-up cadence
- Prospect segmentation
Sales & Leadership Collaboration
Work closely with leadership and sales teams to:
- Improve prospect targeting
- Refine ICPs
- Strengthen messaging
- Evaluate lead quality
- Improve outbound-to-sales handoffs
- Generate more qualified pipeline opportunities
What Makes You a Strong Fit
You:
- Understand outbound as a system, not just sending cold emails
- Know how to research and identify high-quality B2B prospects
- Can write personalized outreach that earns responses
- Understand B2B buyer psychology and high-ticket sales cycles
- Follow up consistently without relying on constant supervision
- Think analytically about campaign performance
- Are comfortable testing and iterating quickly
- Take ownership of pipeline outcomes
- Thrive in fast-moving, remote environments
Required Experience & Skills
- 2+ years of experience in:
- B2B outbound marketing
- Lead generation
- SDR/BDR
- Outbound prospecting
- Similar pipeline-generation roles
- Strong hands-on experience with LinkedIn outreach
- Experience using prospecting tools such as:
- LinkedIn Sales Navigator
- Apollo
- Clay
- ZoomInfo
- Strong outbound copywriting skills
- Experience building and managing multi-channel outbound campaigns
- Strong understanding of:
- B2B prospecting
- ICP development
- Buyer psychology
- High-ticket B2B sales cycles
- Ability to analyze and optimize campaign performance
- Excellent written and spoken English
- Strong organization and attention to detail
- Ability to work independently in a remote environment
- Availability during U.S. EST business hours
Nice to Have
- Experience with high-ticket B2B services or agencies
- Experience with:
- Smartlead
- Instantly
- Lemlist
- HubSpot
- Other outbound automation platforms
- CRM management experience
- Appointment-setting or pipeline-generation experience
- Lead magnet creation experience
- Startup or high-growth company experience
What a Typical Day Looks Like
You might:
- Research target accounts and decision-makers
- Build segmented prospect lists
- Launch LinkedIn and email outreach campaigns
- Personalize messaging for high-value prospects
- Follow up with active prospects
- Engage with target audiences on LinkedIn
- Write outbound copy and test new messaging
- Review campaign response and conversion metrics
- Optimize targeting and sequences
- Update campaign trackers and CRM records
- Collaborate with leadership on pipeline quality
In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.
Key Metrics for Success
- Qualified conversations generated
- Meetings booked
- Positive response and engagement rates
- Pipeline opportunities generated
- Prospect targeting accuracy
- Lead quality
- Outreach conversion rates
- Messaging and personalization effectiveness
- Consistency of outbound execution
- Continuous campaign improvement
Why This Role Stands Out
- Direct impact on pipeline and business growth
- Ownership of outbound execution from end to end
- Opportunity to build and improve outbound systems from the ground up
- Hands-on exposure to:
- LinkedIn marketing
- Cold outreach
- B2B prospecting
- Copywriting
- Lead generation
- Pipeline development
- Direct collaboration with leadership
- Fully remote environment
- Strong growth potential into:
- Senior Outbound Marketing Specialist
- Growth Marketing
- Demand Generation
- Business Development
- Growth / Outbound Lead
Interview Process
- Initial Screening Call
- Spark Hire Intro Video
- Video Interview with Pavago Recruiter
- Practical Assessment – Outbound Strategy / Messaging Exercise
- Client Interview
- Offer & Onboarding
Apply Now
If you:
- Know how to build targeted B2B prospect lists
- Have hands-on LinkedIn and cold outreach experience
- Can write personalized messaging that generates responses
- Understand how to turn outbound activity into qualified pipeline
- Enjoy testing, optimizing, and improving campaigns
We’d love to hear from you.
Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed.
#OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #ColdEmail #SalesDevelopment #Prospecting #PipelineGeneration #RemoteJobs #GrowthMarketing
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
