About UsWith over 80 years serving the automotive, body shop, agricultural, fleet, and industrial markets, Auto Electric Service Ltd. is Saskatchewan’s largest locally owned and operated automotive parts warehouse. We have stores in Regina, Emerald Park, Yorkton, Estevan, and Weyburn, with two service departments in Regina. We pride ourselves on building long-term relationships with our customers, offering high-quality products, and supporting both retail and wholesale markets.We are currently seeking a dynamic, results-driven Outside Territory Sales Representative to join our team, based out of our Regina location. This is a career-focused role for someone who is self-motivated, sales-minded, and passionate about providing excellent customer service.Job SummaryAs an Outside Territory Sales Representative, you will be the primary point of contact for customers in your assigned territory, maintaining existing relationships and generating new business. You will leverage your product and service knowledge to promote sales, provide exceptional customer support, and drive revenue growth. This role requires autonomy, organization, and a professional approach, as well as the ability to manage your time effectively while on the road.Key ResponsibilitiesDevelop and execute sales strategies to meet or exceed territory sales targetsMaintain rapport with current customers and serve as the primary business contactIdentify potential clients and build strong relationships with key decision-makersConduct product presentations, demonstrations, and promotional activitiesPromote flyers, sell sheets, training programs, and sample products to encourage salesPrepare and deliver sales proposals and create orders as neededMonitor market trends and competitor activities to identify business opportunitiesCollect cores, returns, and payments from customers when requiredMaintain accurate records of sales activities, customer interactions, and inventory minimums using CRM softwareAttend meetings, training sessions, and industry events in-person and onlineDeliver parts and materials to customers during sales calls as neededPractice safe driving and maintain company vehicle cleanliness and compliance with regulationsRequirementsValid Saskatchewan driver’s license and clean driving recordAbility to lift and set down varying sizes of parts and boxesStrong interpersonal and communication skills for building and maintaining customer relationshipsAutomotive, industrial, agricultural, or paint knowledge/experience is an assetProven sales experience; territory or outside sales experience preferredSelf-motivated, goal-oriented, and able to work independentlyExcellent organizational skills with the ability to multitask, prioritize, and adaptProficiency with CRM systems and Microsoft Office SuiteWillingness to travel frequently within the assigned territoryBenefitsAt Auto Electric Service Ltd. and Mainline Fleet Service, our people are the key to our success. We offer a supportive, team-focused workplace where employees feel valued, respected, and part of a long-standing local legacy.Benefits include:Competitive salary with performance-based bonusesComprehensive health and dental coverageLife and disability insuranceCompany pension planEmployee discountsFlexible scheduling for work-life balancePaid time off and holiday payTraining and development opportunitiesJoin our team and take the next step in your career in a supportive, fast-paced environment where every detail counts and every order matters. If you take pride in your work and enjoy being part of a trusted local company, we’d love to hear from you. Apply today to become a valued member of the Auto Electric Service Ltd. team.
About Us
With over 80 years serving the automotive, body shop, agricultural, fleet, and industrial markets, Auto Electric Service Ltd. is Saskatchewan’s largest locally owned and operated automotive parts warehouse. We have stores in Regina, Emerald Park, Yorkton, Estevan, and Weyburn, with two service departments in Regina. We pride ourselves on building long-term relationships with our customers, offering high-quality products, and supporting both retail and wholesale markets.
We are currently seeking a dynamic, results-driven Outside Territory Sales Representative to join our team, based out of our Regina location. This is a career-focused role for someone who is self-motivated, sales-minded, and passionate about providing excellent customer service.
Job Summary
As an Outside Territory Sales Representative, you will be the primary point of contact for customers in your assigned territory, maintaining existing relationships and generating new business. You will leverage your product and service knowledge to promote sales, provide exceptional customer support, and drive revenue growth. This role requires autonomy, organization, and a professional approach, as well as the ability to manage your time effectively while on the road.
Key Responsibilities
- Develop and execute sales strategies to meet or exceed territory sales targets
- Maintain rapport with current customers and serve as the primary business contact
- Identify potential clients and build strong relationships with key decision-makers
- Conduct product presentations, demonstrations, and promotional activities
- Promote flyers, sell sheets, training programs, and sample products to encourage sales
- Prepare and deliver sales proposals and create orders as needed
- Monitor market trends and competitor activities to identify business opportunities
- Collect cores, returns, and payments from customers when required
- Maintain accurate records of sales activities, customer interactions, and inventory minimums using CRM software
- Attend meetings, training sessions, and industry events in-person and online
- Deliver parts and materials to customers during sales calls as needed
- Practice safe driving and maintain company vehicle cleanliness and compliance with regulations
Requirements
- Valid Saskatchewan driver’s license and clean driving record
- Ability to lift and set down varying sizes of parts and boxes
- Strong interpersonal and communication skills for building and maintaining customer relationships
- Automotive, industrial, agricultural, or paint knowledge/experience is an asset
- Proven sales experience; territory or outside sales experience preferred
- Self-motivated, goal-oriented, and able to work independently
- Excellent organizational skills with the ability to multitask, prioritize, and adapt
- Proficiency with CRM systems and Microsoft Office Suite
- Willingness to travel frequently within the assigned territory
Benefits
At Auto Electric Service Ltd. and Mainline Fleet Service, our people are the key to our success. We offer a supportive, team-focused workplace where employees feel valued, respected, and part of a long-standing local legacy.
Benefits include:
- Competitive salary with performance-based bonuses
- Comprehensive health and dental coverage
- Life and disability insurance
- Company pension plan
- Employee discounts
- Flexible scheduling for work-life balance
- Paid time off and holiday pay
- Training and development opportunities
Join our team and take the next step in your career in a supportive, fast-paced environment where every detail counts and every order matters.
If you take pride in your work and enjoy being part of a trusted local company, we’d love to hear from you. Apply today to become a valued member of the Auto Electric Service Ltd. team.
About Auto Electric Service Ltd.
Founded over 80 years ago, Auto Electric Service Ltd. has grown into Southern Saskatchewan’s largest locally owned automotive parts and service provider. From our headquarters in Regina, and with branch locations in Yorkton, Estevan, Weyburn and Emerald Park, we serve the automotive, industrial, fleet, agricultural and body-shop sectors.At Auto Electric Service, we pride ourselves on being the name and face you can count on by delivering three key pillars of service: quality service, quality products, and quality sales. Why Join Us
As we continue to expand and strengthen our footprint across Saskatchewan, we’re looking for exceptional people who are ready to excel—who want more than just a job, and who thrive when they’re in the right job. Whether you’re passionate about parts, service, administration or customer relations, you’ll find opportunity here.At Auto Electric Service you will:
Work with a team that values expertise, integrity and going above and beyond.
Play a meaningful role in a company with deep roots in the community and a reputation for reliability.
Be part of a business growing in complexity, diversity and scale—offering you a platform for growth and advancement.
Operate in an environment where your contributions matter, and where the “right person in the right seat” isn’t just a slogan—it’s how we build success together.
What We’re Looking For
We want candidates who:
Are committed to delivering outstanding service and value to our customers.
Take ownership for their roles, embrace continuous learning, and adapt to evolving business needs.
Fit into a culture of collaboration, accountability and quality.
Are ready to step into a role where they can truly shine and grow.
We believe in creating the right seats for the right people—and if that sounds like you, we’d love to hear from you. Join Auto Electric Service and be part of a company where service is truly the difference.
About Auto Electric Service Ltd.
Founded over 80 years ago, Auto Electric Service Ltd. has grown into Southern Saskatchewan’s largest locally owned automotive parts and service provider. From our headquarters in Regina, and with branch locations in Yorkton, Estevan, Weyburn and Emerald Park, we serve the automotive, industrial, fleet, agricultural and body-shop sectors.
At Auto Electric Service, we pride ourselves on being the name and face you can count on by delivering three key pillars of service: quality service, quality products, and quality sales.
Why Join Us
As we continue to expand and strengthen our footprint across Saskatchewan, we’re looking for exceptional people who are ready to excel—who want more than just a job, and who thrive when they’re in the right job. Whether you’re passionate about parts, service, administration or customer relations, you’ll find opportunity here.
At Auto Electric Service you will:
-
Work with a team that values expertise, integrity and going above and beyond.
-
Play a meaningful role in a company with deep roots in the community and a reputation for reliability.
-
Be part of a business growing in complexity, diversity and scale—offering you a platform for growth and advancement.
-
Operate in an environment where your contributions matter, and where the “right person in the right seat” isn’t just a slogan—it’s how we build success together.
What We’re Looking For
We want candidates who:
-
Are committed to delivering outstanding service and value to our customers.
-
Take ownership for their roles, embrace continuous learning, and adapt to evolving business needs.
-
Fit into a culture of collaboration, accountability and quality.
-
Are ready to step into a role where they can truly shine and grow.
We believe in creating the right seats for the right people—and if that sounds like you, we’d love to hear from you. Join Auto Electric Service and be part of a company where service is truly the difference.
