Paid Acquisition Lead

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Acquisition Lead based in Italy.** The Paid Acquisition Lead will own the full paid acquisition funnel, from advertising and landing pages through qualified pipeline and closed revenue. This role goes beyond media buying, combining campaign management, conversion optimization, attribution, experimentation, and revenue analysis. You will work directly with Sales, Marketing, Operations, and Development to identify and remove barriers throughout the customer acquisition journey. The position offers significant ownership over channel strategy, audience development, creative testing, landing page performance, and budget allocation. Success will be measured by business outcomes such as sales-accepted pipeline, closed-won revenue, and customer acquisition cost rather than surface-level advertising metrics. You will operate in a remote-first, data-driven environment where experimentation, accountability, and independent decision-making are highly valued. This is an ideal opportunity for a growth-minded acquisition professional who wants to build and continuously improve a measurable revenue-generating system. ### Accountabilities - Build, launch, manage, and optimize paid acquisition campaigns across channels such as Meta, Google, LinkedIn, YouTube, TikTok, and other platforms when supported by the business case. - Own the acquisition funnel end to end, diagnosing issues across targeting, creative, landing pages, offers, tracking, follow-up, and channel performance. - Continuously optimize landing pages and conversion flows in collaboration with Marketing and Development. - Build and manage retargeting audiences, first-party data audiences, lookalikes, and lead lists. - Maintain accurate attribution and conversion tracking across Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, GA4, CRM systems, and UTM structures. - Develop and manage a structured testing roadmap, ensuring meaningful tests include a clear hypothesis, expected outcome, measurement approach, result, and next action. - Monitor competitors, market developments, audience behavior, messaging, and creative trends to identify new opportunities for testing. - Build reporting that connects advertising spend to qualified pipeline and revenue rather than relying solely on platform-level metrics. - Partner with Sales to evaluate lead quality, objections, show rates, qualification, and pipeline progression, translating feedback into changes in targeting, messaging, and creative. - Make budget allocation decisions based on pipeline and revenue performance, recommending which channels or campaigns should be scaled, maintained, rebuilt, or discontinued. - Establish and improve full-funnel performance baselines, including lead-to-SQL rate, cost per booked call, conversion rates, blended CAC, and lead quality by channel. - Maintain end-to-end funnel measurement and work toward at least 95% tracking completeness and less than 15% variance between platform and CRM conversion data. - Support targets including 70%+ sales call show-up rates, 80%+ SQL acceptance rates once qualification criteria are established, and four or more structured tests per month. - Conduct weekly lead-quality and funnel reviews with Sales and review budget allocation monthly or sooner when performance data requires action. - Within the first 30 days, audit existing campaigns, creative, offers, landing pages, tracking, conversion flows, and CRM connections while establishing full-funnel reporting and a documented testing roadmap. - Within 60 days, establish meaningful performance baselines, launch priority campaigns, test audiences and offers, deliver at least one landing-page or funnel improvement, and demonstrate how sales feedback has influenced acquisition strategy. - Within 90 days, establish a measurable acquisition path from advertising through closed revenue, demonstrate improvement against baseline, establish qualified-call and blended CAC metrics, and make evidence-based budget recommendations. ## Requirements - Demonstrated hands-on experience personally managing paid campaigns with measurable conversion, pipeline, or revenue outcomes. - Ability to explain a complete acquisition journey from advertisement and landing page through conversion, pipeline, and revenue. - Hands-on experience with at least two paid advertising platforms, including Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, or TikTok Ads. - Practical experience with tracking and attribution technologies such as Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, GA4, or CRM attribution. - Strong understanding of the difference between advertising platform metrics and genuine business outcomes, with decisions informed by sales feedback and full-funnel data. - Comfortable challenging personal assumptions, testing hypotheses, learning from unsuccessful experiments, and changing direction when evidence indicates a different approach. - Strong written and spoken English. - Ability to demonstrate specific, numbers-based results from campaigns personally managed is highly valued. - Experience with B2B or service-based paid acquisition is preferred. - Experience directly optimizing landing pages and conversion rates is a strong advantage. - Experience working closely with Sales teams on qualification, lead quality, and pipeline progression is preferred. - Agency experience with accountability for both advertising spend and business results is beneficial. - Familiarity with AI and automation tools for research, analysis, creative development, and reporting is a plus. - Comfortable learning and working across advertising platforms, CRM and sales pipeline systems, reporting tools, landing-page technologies, and AI or automation solutions. - Strong ownership mentality, analytical thinking, initiative, and ability to operate without a rigid playbook. - Ability to work effectively with Sales, Marketing, Operations, and Development in a fast-moving, collaborative environment. - Growth-operator mindset with a focus on pipeline and revenue rather than impressions, clicks, or inexpensive leads alone. ## Benefits - $1,500 USD per month. - Full-time, fully remote position with the ability to work from anywhere. - Ownership of the paid acquisition strategy and the complete acquisition funnel. - Direct collaboration with Sales, Marketing, Operations, and Development. - Opportunity to build and shape a paid acquisition system rather than simply inherit an established setup. - Remote-first working environment with team members across multiple countries. - Data-driven culture focused on measurable outcomes, experimentation, accountability, and continuous improvement. - Opportunity to use and develop expertise across paid media, conversion optimization, attribution, analytics, and revenue operations. - Direct visibility into the impact of acquisition decisions on qualified pipeline and revenue. - Performance-focused operating environment with clear goals, weekly scorecards, direct feedback, and measurable outcomes.