Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)About the RoleWe’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.ResponsibilitiesStrategy & PlanningDevelop and execute paid advertising strategies aligned with business goalsManage and scale campaigns across Google Ads, Meta, LinkedIn, and other channelsConduct audience research, keyword analysis, and targeting strategyForecast budgets and expected performance with marketing leadershipCampaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pagesMonitor campaigns daily and optimize for CTR, CPC, CPA, and ROASRun structured A/B tests to improve performanceUse automation features such as Performance Max and Dynamic Search AdsContinuously improve conversion rates and campaign efficiencyCollaboration & CoordinationWork with content, design, and analytics teams to ensure campaign alignmentAlign paid media efforts with overall marketing and brand strategyStay updated on platform features and coordinate with platform representativesAnalytics & ReportingTrack and analyze campaign performance across platformsPrepare weekly and monthly performance reportsIdentify trends and provide actionable insights and recommendationsRefine targeting, creative, and budget allocation based on dataRequirementsProven experience managing paid ad campaigns (Google Ads and Meta required)Strong understanding of PPC metrics, attribution models, and conversion trackingHands-on experience with:Google AnalyticsGoogle Tag ManagerStrong analytical skills with the ability to make data-driven decisionsExcellent communication, organization, and project management skillsComfortable working remote during U.S. business hoursNice to HaveExperience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)Familiarity with automation tools, scripts, and dynamic campaignsExperience with landing page optimization and funnel strategyExperience managing ad budgets of varying sizesKnowledge of remarketing and multi-touch attributionTools & TechGoogle AdsMeta Ads (Facebook/Instagram)LinkedIn AdsGoogle AnalyticsGoogle Tag ManagerPaid media and reporting toolsWhy JoinOwn and scale paid acquisition campaigns across multiple platformsDirect impact on revenue, leads, and ROI growthWork in a data-driven, performance-focused environmentOpportunity to test, experiment, and optimize at scaleFully remote role with strong ownership and autonomyWhat Success Looks LikeImproved ROAS, CPA, and campaign efficiencyConsistent growth in leads and conversionsEffective use of ad budgetsStrong reporting and actionable insightsContinuous optimization and performance improvementsApply NowIf you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.Apply now and drive measurable growth through paid marketing.
Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)
About the Role
We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.
This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.
If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.
Responsibilities
Strategy & Planning
- Develop and execute paid advertising strategies aligned with business goals
- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
- Conduct audience research, keyword analysis, and targeting strategy
- Forecast budgets and expected performance with marketing leadership
Campaign Management & Optimization
- Create, test, and optimize ad creatives, copy, and landing pages
- Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
- Run structured A/B tests to improve performance
- Use automation features such as Performance Max and Dynamic Search Ads
- Continuously improve conversion rates and campaign efficiency
Collaboration & Coordination
- Work with content, design, and analytics teams to ensure campaign alignment
- Align paid media efforts with overall marketing and brand strategy
- Stay updated on platform features and coordinate with platform representatives
Analytics & Reporting
- Track and analyze campaign performance across platforms
- Prepare weekly and monthly performance reports
- Identify trends and provide actionable insights and recommendations
- Refine targeting, creative, and budget allocation based on data
Requirements
- Proven experience managing paid ad campaigns (Google Ads and Meta required)
- Strong understanding of PPC metrics, attribution models, and conversion tracking
- Hands-on experience with:
- Google Analytics
- Google Tag Manager
- Strong analytical skills with the ability to make data-driven decisions
- Excellent communication, organization, and project management skills
- Comfortable working remote during U.S. business hours
Nice to Have
- Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
- Familiarity with automation tools, scripts, and dynamic campaigns
- Experience with landing page optimization and funnel strategy
- Experience managing ad budgets of varying sizes
- Knowledge of remarketing and multi-touch attribution
Tools & Tech
- Google Ads
- Meta Ads (Facebook/Instagram)
- LinkedIn Ads
- Google Analytics
- Google Tag Manager
- Paid media and reporting tools
Why Join
- Own and scale paid acquisition campaigns across multiple platforms
- Direct impact on revenue, leads, and ROI growth
- Work in a data-driven, performance-focused environment
- Opportunity to test, experiment, and optimize at scale
- Fully remote role with strong ownership and autonomy
What Success Looks Like
- Improved ROAS, CPA, and campaign efficiency
- Consistent growth in leads and conversions
- Effective use of ad budgets
- Strong reporting and actionable insights
- Continuous optimization and performance improvements
Apply Now
If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.
Apply now and drive measurable growth through paid marketing.
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
