Paid Ads Specialist – Performance MarketingFull-Time | Remote | U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a Paid Ads Specialist to manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.This is a hands-on role focused on lead generation, conversions, ROAS, CPA, and scalable growth. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.What You’ll DoPaid Media ManagementBuild, launch, and manage campaigns across Google, Facebook/Instagram, and LinkedInConduct keyword, audience, competitor, and targeting researchManage campaign budgets and allocate spend based on performanceUse campaign types such as Search, Display, Performance Max, remarketing, and paid socialCampaign OptimizationMonitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volumeRun structured A/B tests across:Ad copy and creativeAudiences and targetingLanding pagesBidding strategiesIdentify underperforming campaigns and implement improvementsScale winning campaigns while maintaining efficiencyTracking & AnalyticsConfigure and monitor conversion tracking using Google Analytics (GA4) and Google Tag ManagerAnalyze performance across the full acquisition funnelPrepare clear weekly/monthly performance reportsTranslate campaign data into actionable recommendationsCreative & Funnel CollaborationWork with design and content teams on ad creative and messagingRecommend landing page and funnel improvementsAlign paid acquisition campaigns with broader marketing goalsWhat We’re Looking ForProven experience managing Google Ads and Meta AdsStrong understanding of PPC, paid social, conversion tracking, attribution, and remarketingHands-on experience with Google Analytics and Google Tag ManagerStrong understanding of metrics including ROAS, CPA, CPC, CTR, and conversion rateExperience managing and optimizing advertising budgetsStrong analytical and data-driven decision-making skillsExcellent communication and organizationAvailability during U.S. business hoursNice to HaveExperience with LinkedIn Ads, YouTube Ads, or TikTok AdsLanding page and conversion rate optimization experienceExperience with Performance Max, automation, scripts, and dynamic campaignsMulti-touch attribution knowledgeExperience scaling successful lead-generation campaignsWhat Success Looks LikeImproved ROAS and CPAConsistent growth in qualified leads and conversionsEfficient allocation of advertising budgetsAccurate conversion tracking and reportingStrong testing cadence and continuous campaign improvementClear, actionable performance insightsWhy Join?Fully remoteHigh ownership over paid acquisitionDirect impact on leads, revenue, and growthOpportunity to manage campaigns across multiple advertising platformsData-driven environment where testing and experimentation are encouragedGrowth opportunities within Performance Marketing and Growth MarketingInterview ProcessApplication ReviewSpark Hire Intro VideoPaid Media / Performance Marketing InterviewPractical Campaign ExerciseClient InterviewOffer & OnboardingWhat Happens After You ApplyQualified applicants will receive an email invitation from Spark Hire to complete a short Intro Video. This helps us learn more about your paid advertising experience, communication skills, campaign management background, and approach to performance optimization.Please check your inbox and spam/junk folder for the invitation.Apply NowIf you have hands-on experience with Google Ads and Meta Ads, understand how to improve ROAS, CPA, and conversions, and enjoy testing and scaling performance campaigns, we’d love to hear from you.#PaidAds #PPC #GoogleAds #MetaAds #PerformanceMarketing #DigitalMarketing #LinkedInAds #MediaBuyer #PaidMedia #RemoteJobs
Paid Ads Specialist – Performance Marketing
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Paid Ads Specialist to manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
This is a hands-on role focused on lead generation, conversions, ROAS, CPA, and scalable growth. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.
We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.
What You’ll Do
Paid Media Management
- Build, launch, and manage campaigns across Google, Facebook/Instagram, and LinkedIn
- Conduct keyword, audience, competitor, and targeting research
- Manage campaign budgets and allocate spend based on performance
- Use campaign types such as Search, Display, Performance Max, remarketing, and paid social
Campaign Optimization
- Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volume
- Run structured A/B tests across:
- Ad copy and creative
- Audiences and targeting
- Landing pages
- Bidding strategies
- Identify underperforming campaigns and implement improvements
- Scale winning campaigns while maintaining efficiency
Tracking & Analytics
- Configure and monitor conversion tracking using Google Analytics (GA4) and Google Tag Manager
- Analyze performance across the full acquisition funnel
- Prepare clear weekly/monthly performance reports
- Translate campaign data into actionable recommendations
Creative & Funnel Collaboration
- Work with design and content teams on ad creative and messaging
- Recommend landing page and funnel improvements
- Align paid acquisition campaigns with broader marketing goals
What We’re Looking For
- Proven experience managing Google Ads and Meta Ads
- Strong understanding of PPC, paid social, conversion tracking, attribution, and remarketing
- Hands-on experience with Google Analytics and Google Tag Manager
- Strong understanding of metrics including ROAS, CPA, CPC, CTR, and conversion rate
- Experience managing and optimizing advertising budgets
- Strong analytical and data-driven decision-making skills
- Excellent communication and organization
- Availability during U.S. business hours
Nice to Have
- Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads
- Landing page and conversion rate optimization experience
- Experience with Performance Max, automation, scripts, and dynamic campaigns
- Multi-touch attribution knowledge
- Experience scaling successful lead-generation campaigns
What Success Looks Like
- Improved ROAS and CPA
- Consistent growth in qualified leads and conversions
- Efficient allocation of advertising budgets
- Accurate conversion tracking and reporting
- Strong testing cadence and continuous campaign improvement
- Clear, actionable performance insights
Why Join?
- Fully remote
- High ownership over paid acquisition
- Direct impact on leads, revenue, and growth
- Opportunity to manage campaigns across multiple advertising platforms
- Data-driven environment where testing and experimentation are encouraged
- Growth opportunities within Performance Marketing and Growth Marketing
Interview Process
- Application Review
- Spark Hire Intro Video
- Paid Media / Performance Marketing Interview
- Practical Campaign Exercise
- Client Interview
- Offer & Onboarding
What Happens After You Apply
Qualified applicants will receive an email invitation from Spark Hire to complete a short Intro Video. This helps us learn more about your paid advertising experience, communication skills, campaign management background, and approach to performance optimization.
Please check your inbox and spam/junk folder for the invitation.
Apply Now
If you have hands-on experience with Google Ads and Meta Ads, understand how to improve ROAS, CPA, and conversions, and enjoy testing and scaling performance campaigns, we’d love to hear from you.
#PaidAds #PPC #GoogleAds #MetaAds #PerformanceMarketing #DigitalMarketing #LinkedInAds #MediaBuyer #PaidMedia #RemoteJobs
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
