Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. HoursPosition Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.This is a hands-on performance marketing role focused on:Google AdsMeta Ads (Facebook & Instagram)LinkedIn AdsYouTube AdsPaid search & displayRetargetingLead generationConversion optimizationROAS and acquisition efficiencyYou’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.If you understand how to turn ad spend into measurable leads, conversions, and revenue, this role is a strong fit.What You’ll OwnPaid Media Strategy & PlanningDevelop and execute paid advertising strategies aligned with business and revenue goals.Manage campaigns across:Google AdsMeta AdsLinkedIn AdsYouTube AdsOther relevant paid acquisition channelsResearch:Target audiencesKeywordsCompetitorsCustomer segmentsNew acquisition opportunitiesPlan campaign budgets and acquisition targetsForecast performance and identify scaling opportunitiesAlign paid media with broader marketing, sales, and brand initiativesCampaign Setup, Management & OptimizationBuild and manage campaigns across:Paid SearchDisplayRetargetingVideoLead GenerationConversion CampaignsYou’ll:Create and optimize campaign structuresManage bids, budgets, placements, and targetingTest:Ad copyHeadlinesCreativesCTAsAudiencesLanding pagesRun structured A/B testsOptimize campaigns based on performance dataScale winning campaigns while maintaining acquisition efficiencyMonitor and improve key metrics including:ROASCPACPLCPCCTRConversion RateGoogle Ads & Paid SearchManage and optimize Google Ads campaigns including:SearchDisplayRetargetingYouTubePerformance MaxDynamic Search AdsUse:Automated biddingKeyword optimizationNegative keywordsAudience targetingBudget optimizationAdvanced campaign featuresto continuously improve performance.Meta, LinkedIn & Multi-Channel AdvertisingBuild and optimize campaigns across Meta and additional paid channels.Develop prospecting and retargeting audiencesTest different audience segments and creative approachesManage Meta Pixel and platform trackingOptimize LinkedIn campaigns for B2B lead generation where applicableIdentify the strongest acquisition channels and allocate budget accordinglyConversion Tracking, Analytics & AttributionEnsure advertising performance is tracked accurately.Set up and maintain:Google Analytics (GA4)Google Tag ManagerMeta PixelLinkedIn Insight TagConversion tracking systemsAnalyze:Conversion pathsCustomer acquisition performanceAttributionFunnel performanceCampaign profitabilityTroubleshoot tracking issues and ensure leadership has reliable performance data.Reporting & Performance InsightsPrepare clear weekly and monthly reports covering:Ad spendLeads and conversionsROASCPA / CPLCTRConversion ratesChannel performanceTesting resultsGo beyond reporting numbers by providing actionable recommendations around:Budget allocationAudience targetingCreative directionCampaign structureFunnel optimizationScaling opportunitiesCross-Functional CollaborationWork closely with:MarketingContentDesignAnalyticsWeb / Landing Page teamsLeadershipProvide performance-driven feedback to improve:Ad creativesMessagingLanding pagesOffersConversion funnelsStay current with advertising platform changes, algorithms, tools, and best practices.What Makes You a Strong FitYou:Think in ROAS, CPA, CPL, conversion rate, and revenue, not vanity metricsAre highly analytical and comfortable making decisions from dataEnjoy testing and continuously improving campaignsCan balance creative thinking with quantitative analysisProactively identify underperforming campaigns and fix themUnderstand how ads, landing pages, targeting, and tracking work togetherCan manage multiple campaigns and budgets without losing attention to detailCommunicate campaign performance clearly to leadershipRequired Experience & SkillsProven hands-on experience managing Google Ads and Meta AdsStrong understanding of:PPCPaid acquisitionConversion optimizationAttribution modelsAudience targetingRetargetingHands-on experience with:Google Analytics (GA4)Google Tag ManagerConversion trackingReporting dashboardsExperience managing and optimizing advertising budgetsAbility to analyze campaign data and make performance-based decisionsExperience running A/B tests across campaigns and creativesStrong organizational and project management skillsExcellent written and verbal English communicationComfortable working independently during U.S. business hoursNice to HaveExperience with:LinkedIn AdsYouTube AdsTikTok AdsPerformance MaxDynamic Search AdsAutomated bidding strategiesMarketing automationAd platform scripts and automation toolsMulti-channel paid acquisitionRemarketing strategiesAudience segmentationMulti-touch attributionLanding page optimizationFunnel conversion optimizationExperience managing large or multi-channel advertising budgets is a plus.What a Typical Day Looks LikeYou might:Review Google and Meta campaign performanceAdjust bids, budgets, targeting, and placementsAnalyze ROAS, CPA, CPL, CTR, and conversion ratesLaunch new campaigns or audience testsTest new creatives, headlines, and messagingReview landing page performanceTroubleshoot tracking or attribution issuesCollaborate with designers on new ad conceptsIdentify underperforming campaigns and optimization opportunitiesPrepare performance insights for leadershipIn short: You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization.Key Metrics for SuccessReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)Cost Per Lead (CPL)Click-Through Rate (CTR)Conversion RateLead and revenue growth from paid channelsBudget efficiencyCampaign scalabilityTracking and attribution accuracyContinuous improvement in campaign performanceWhy This Role Stands OutDirect impact on revenue and customer acquisitionHands-on ownership of paid media campaignsExposure to multiple advertising platformsOpportunity to manage and scale meaningful advertising budgetsStrong autonomy over testing and optimizationData-driven environment with measurable performance expectationsFully remote opportunityGrowth potential into:Senior Performance Marketing SpecialistPaid Media ManagerGrowth Marketing ManagerHead of Performance MarketingInterview ProcessApplication ReviewSpark Hire Intro VideoInitial Interview with Pavago RecruiterTechnical Interview / Paid Media Campaign DiscussionFinal Client InterviewOffer & Background VerificationApply NowIf you:Have strong hands-on experience with Google Ads and Meta AdsKnow how to improve ROAS while reducing CPA and CPLUnderstand tracking, attribution, and conversion optimizationLove testing and scaling paid campaignsMake decisions based on data rather than assumptionsThis is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising.#PaidAds #PerformanceMarketing #GoogleAds #MetaAds #LinkedInAds #YouTubeAds #PPC #GrowthMarketing #DigitalMarketing #LeadGeneration #ROAS #ConversionOptimization #RemoteJobs #MarketingJobs
Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.
This is a hands-on performance marketing role focused on:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Paid search & display
- Retargeting
- Lead generation
- Conversion optimization
- ROAS and acquisition efficiency
You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.
If you understand how to turn ad spend into measurable leads, conversions, and revenue, this role is a strong fit.
What You’ll Own
Paid Media Strategy & Planning
Develop and execute paid advertising strategies aligned with business and revenue goals.
- Manage campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Other relevant paid acquisition channels
- Research:
- Target audiences
- Keywords
- Competitors
- Customer segments
- New acquisition opportunities
- Plan campaign budgets and acquisition targets
- Forecast performance and identify scaling opportunities
- Align paid media with broader marketing, sales, and brand initiatives
Campaign Setup, Management & Optimization
Build and manage campaigns across:
- Paid Search
- Display
- Retargeting
- Video
- Lead Generation
- Conversion Campaigns
You’ll:
- Create and optimize campaign structures
- Manage bids, budgets, placements, and targeting
- Test:
- Ad copy
- Headlines
- Creatives
- CTAs
- Audiences
- Landing pages
- Run structured A/B tests
- Optimize campaigns based on performance data
- Scale winning campaigns while maintaining acquisition efficiency
Monitor and improve key metrics including:
- ROAS
- CPA
- CPL
- CPC
- CTR
- Conversion Rate
Google Ads & Paid Search
Manage and optimize Google Ads campaigns including:
- Search
- Display
- Retargeting
- YouTube
- Performance Max
- Dynamic Search Ads
Use:
- Automated bidding
- Keyword optimization
- Negative keywords
- Audience targeting
- Budget optimization
- Advanced campaign features
to continuously improve performance.
Meta, LinkedIn & Multi-Channel Advertising
Build and optimize campaigns across Meta and additional paid channels.
- Develop prospecting and retargeting audiences
- Test different audience segments and creative approaches
- Manage Meta Pixel and platform tracking
- Optimize LinkedIn campaigns for B2B lead generation where applicable
- Identify the strongest acquisition channels and allocate budget accordingly
Conversion Tracking, Analytics & Attribution
Ensure advertising performance is tracked accurately.
Set up and maintain:
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- LinkedIn Insight Tag
- Conversion tracking systems
Analyze:
- Conversion paths
- Customer acquisition performance
- Attribution
- Funnel performance
- Campaign profitability
Troubleshoot tracking issues and ensure leadership has reliable performance data.
Reporting & Performance Insights
Prepare clear weekly and monthly reports covering:
- Ad spend
- Leads and conversions
- ROAS
- CPA / CPL
- CTR
- Conversion rates
- Channel performance
- Testing results
Go beyond reporting numbers by providing actionable recommendations around:
- Budget allocation
- Audience targeting
- Creative direction
- Campaign structure
- Funnel optimization
- Scaling opportunities
Cross-Functional Collaboration
Work closely with:
- Marketing
- Content
- Design
- Analytics
- Web / Landing Page teams
- Leadership
Provide performance-driven feedback to improve:
- Ad creatives
- Messaging
- Landing pages
- Offers
- Conversion funnels
Stay current with advertising platform changes, algorithms, tools, and best practices.
What Makes You a Strong Fit
You:
- Think in ROAS, CPA, CPL, conversion rate, and revenue, not vanity metrics
- Are highly analytical and comfortable making decisions from data
- Enjoy testing and continuously improving campaigns
- Can balance creative thinking with quantitative analysis
- Proactively identify underperforming campaigns and fix them
- Understand how ads, landing pages, targeting, and tracking work together
- Can manage multiple campaigns and budgets without losing attention to detail
- Communicate campaign performance clearly to leadership
Required Experience & Skills
- Proven hands-on experience managing Google Ads and Meta Ads
- Strong understanding of:
- PPC
- Paid acquisition
- Conversion optimization
- Attribution models
- Audience targeting
- Retargeting
- Hands-on experience with:
- Google Analytics (GA4)
- Google Tag Manager
- Conversion tracking
- Reporting dashboards
- Experience managing and optimizing advertising budgets
- Ability to analyze campaign data and make performance-based decisions
- Experience running A/B tests across campaigns and creatives
- Strong organizational and project management skills
- Excellent written and verbal English communication
- Comfortable working independently during U.S. business hours
Nice to Have
Experience with:
- LinkedIn Ads
- YouTube Ads
- TikTok Ads
- Performance Max
- Dynamic Search Ads
- Automated bidding strategies
- Marketing automation
- Ad platform scripts and automation tools
- Multi-channel paid acquisition
- Remarketing strategies
- Audience segmentation
- Multi-touch attribution
- Landing page optimization
- Funnel conversion optimization
Experience managing large or multi-channel advertising budgets is a plus.
What a Typical Day Looks Like
You might:
- Review Google and Meta campaign performance
- Adjust bids, budgets, targeting, and placements
- Analyze ROAS, CPA, CPL, CTR, and conversion rates
- Launch new campaigns or audience tests
- Test new creatives, headlines, and messaging
- Review landing page performance
- Troubleshoot tracking or attribution issues
- Collaborate with designers on new ad concepts
- Identify underperforming campaigns and optimization opportunities
- Prepare performance insights for leadership
In short: You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization.
Key Metrics for Success
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead and revenue growth from paid channels
- Budget efficiency
- Campaign scalability
- Tracking and attribution accuracy
- Continuous improvement in campaign performance
Why This Role Stands Out
- Direct impact on revenue and customer acquisition
- Hands-on ownership of paid media campaigns
- Exposure to multiple advertising platforms
- Opportunity to manage and scale meaningful advertising budgets
- Strong autonomy over testing and optimization
- Data-driven environment with measurable performance expectations
- Fully remote opportunity
- Growth potential into:
- Senior Performance Marketing Specialist
- Paid Media Manager
- Growth Marketing Manager
- Head of Performance Marketing
Interview Process
- Application Review
- Spark Hire Intro Video
- Initial Interview with Pavago Recruiter
- Technical Interview / Paid Media Campaign Discussion
- Final Client Interview
- Offer & Background Verification
Apply Now
If you:
- Have strong hands-on experience with Google Ads and Meta Ads
- Know how to improve ROAS while reducing CPA and CPL
- Understand tracking, attribution, and conversion optimization
- Love testing and scaling paid campaigns
- Make decisions based on data rather than assumptions
This is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising.
#PaidAds #PerformanceMarketing #GoogleAds #MetaAds #LinkedInAds #YouTubeAds #PPC #GrowthMarketing #DigitalMarketing #LeadGeneration #ROAS #ConversionOptimization #RemoteJobs #MarketingJobs
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
