Paid Ads Specialist – Google Ads, Meta & LinkedIn | RemotePosition Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a Paid Ads Specialist to manage, optimize, and scale performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.This is a hands-on role with direct ownership of lead generation, CPA, conversions, ROAS, and paid acquisition growth. You’ll manage campaigns end-to-end—from targeting and campaign setup to testing, tracking, optimization, and reporting.If you know how to turn ad spend into measurable business results, this role is for you.What You’ll OwnPaid Media Strategy & Campaign ManagementBuild and manage campaigns across Google Ads, Meta Ads, and LinkedIn AdsDevelop targeting, keyword, audience, bidding, and budget strategiesConduct audience, keyword, and competitor researchManage Search, Display, Performance Max, paid social, and remarketing campaignsIdentify opportunities to scale winning campaigns efficientlyPerformance OptimizationMonitor and improve ROAS, CPA, CPC, CTR, conversion rates, and lead qualityOptimize budgets, bids, audiences, placements, and campaign structuresRun structured A/B tests across:Ad creative and copyAudiences and targetingCTAs and messagingLanding pagesUse Performance Max, automated bidding, Dynamic Search Ads, and other platform features where appropriateTracking, Analytics & ReportingManage and validate conversion tracking using GA4 and Google Tag ManagerMonitor attribution and campaign performance across channelsPrepare weekly and monthly performance reportsTranslate data into clear optimization and scaling recommendationsProactively identify performance issues before they impact resultsFunnel & Conversion OptimizationAnalyze the customer journey from click to conversionIdentify landing-page and funnel bottlenecksCollaborate with creative and marketing teams to improve campaign assetsRecommend improvements that increase conversion rates and lead qualityRequirements2+ years of hands-on paid media / performance marketing experienceStrong experience managing Google Ads and Meta AdsExperience with PPC, paid social, lead generation, and conversion-focused campaignsStrong understanding of:ROAS, CPA, CPC, CTR and conversion rateAttribution and conversion trackingAudience targeting and remarketingBudget optimization and campaign scalingHands-on experience with Google Analytics 4 (GA4) and Google Tag ManagerStrong analytical and reporting skillsExcellent written and verbal EnglishAbility to independently manage multiple campaigns during U.S. business hoursNice to HaveLinkedIn Ads experienceYouTube Ads or TikTok Ads experienceLanding page and CRO experienceMulti-channel attribution knowledgeExperience managing multiple client accountsFamiliarity with automation, scripts, and advanced bidding strategiesTools & PlatformsGoogle Ads | Meta Ads | LinkedIn Ads | GA4 | Google Tag Manager | Paid Media Reporting ToolsWhat Success Looks LikeHigher ROAS and stronger campaign profitabilityLower CPA and improved conversion ratesIncreased qualified leads and conversionsEfficient budget utilization and campaign scalingAccurate conversion tracking and attributionConsistent testing and performance improvementInterview ProcessInitial Screening CallSpark Hire Video InterviewRecruiter InterviewPractical Campaign AssessmentClient InterviewOffer & OnboardingApply NowIf you have hands-on experience with Google Ads, Meta Ads, PPC, conversion tracking, and performance optimization and know how to scale campaigns based on data, we’d love to hear from you.#PaidAds #GoogleAds #MetaAds #LinkedInAds #PerformanceMarketing #PPC #DigitalMarketing #LeadGeneration #ROAS #RemoteMarketing #RemoteJobs
Paid Ads Specialist – Google Ads, Meta & LinkedIn | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Paid Ads Specialist to manage, optimize, and scale performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
This is a hands-on role with direct ownership of lead generation, CPA, conversions, ROAS, and paid acquisition growth. You’ll manage campaigns end-to-end—from targeting and campaign setup to testing, tracking, optimization, and reporting.
If you know how to turn ad spend into measurable business results, this role is for you.
What You’ll Own
Paid Media Strategy & Campaign Management
- Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Develop targeting, keyword, audience, bidding, and budget strategies
- Conduct audience, keyword, and competitor research
- Manage Search, Display, Performance Max, paid social, and remarketing campaigns
- Identify opportunities to scale winning campaigns efficiently
Performance Optimization
- Monitor and improve ROAS, CPA, CPC, CTR, conversion rates, and lead quality
- Optimize budgets, bids, audiences, placements, and campaign structures
- Run structured A/B tests across:
- Ad creative and copy
- Audiences and targeting
- CTAs and messaging
- Landing pages
- Use Performance Max, automated bidding, Dynamic Search Ads, and other platform features where appropriate
Tracking, Analytics & Reporting
- Manage and validate conversion tracking using GA4 and Google Tag Manager
- Monitor attribution and campaign performance across channels
- Prepare weekly and monthly performance reports
- Translate data into clear optimization and scaling recommendations
- Proactively identify performance issues before they impact results
Funnel & Conversion Optimization
- Analyze the customer journey from click to conversion
- Identify landing-page and funnel bottlenecks
- Collaborate with creative and marketing teams to improve campaign assets
- Recommend improvements that increase conversion rates and lead quality
Requirements
- 2+ years of hands-on paid media / performance marketing experience
- Strong experience managing Google Ads and Meta Ads
- Experience with PPC, paid social, lead generation, and conversion-focused campaigns
- Strong understanding of:
- ROAS, CPA, CPC, CTR and conversion rate
- Attribution and conversion tracking
- Audience targeting and remarketing
- Budget optimization and campaign scaling
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager
- Strong analytical and reporting skills
- Excellent written and verbal English
- Ability to independently manage multiple campaigns during U.S. business hours
Nice to Have
- LinkedIn Ads experience
- YouTube Ads or TikTok Ads experience
- Landing page and CRO experience
- Multi-channel attribution knowledge
- Experience managing multiple client accounts
- Familiarity with automation, scripts, and advanced bidding strategies
Tools & Platforms
Google Ads | Meta Ads | LinkedIn Ads | GA4 | Google Tag Manager | Paid Media Reporting Tools
What Success Looks Like
- Higher ROAS and stronger campaign profitability
- Lower CPA and improved conversion rates
- Increased qualified leads and conversions
- Efficient budget utilization and campaign scaling
- Accurate conversion tracking and attribution
- Consistent testing and performance improvement
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Practical Campaign Assessment
- Client Interview
- Offer & Onboarding
Apply Now
If you have hands-on experience with Google Ads, Meta Ads, PPC, conversion tracking, and performance optimization and know how to scale campaigns based on data, we’d love to hear from you.
#PaidAds #GoogleAds #MetaAds #LinkedInAds #PerformanceMarketing #PPC #DigitalMarketing #LeadGeneration #ROAS #RemoteMarketing #RemoteJobs
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
