Paid Ads Specialist

Job description

We are looking for a **Paid Ads Specialist** to join our growth team. You will manage campaigns across **Google Ads, Meta Ads, and Apple Search Ads**, ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing. ### Key Responsibilities - Plan, launch, and optimize paid ad campaigns across **Google Ads, Meta Ads, and Apple Search Ads**. - Monitor campaign budgets, KPIs, and performance against goals. - Conduct **A/B testing** on creatives, audiences, and bidding strategies. - Gather, clean, and analyze campaign data to identify insights and opportunities. - Prepare clear, actionable **performance reports** for internal teams and stakeholders. - Collaborate with the creative and product teams to align ad strategies with user acquisition goals. - Stay up-to-date with platform changes, trends, and best practices in performance marketing. ### Requirements - 2 - 3 years of hands-on experience with **Google Ads, Meta Ads, or Apple Search Ads**. - Strong skills in **data gathering, analysis, and reporting** (Excel/Google Sheets, Data Studio, or similar tools). - Understanding of **performance marketing metrics** (CTR, CVR, CPI, CAC, ROAS, ARPU ). - Basic knowledge of **audience targeting, keyword strategy, and attribution models**. - Good experience and knowledge of **analytics platforms** (Firebase, Appsflyer, Google Analytics, etc,). - Detail-oriented with the ability to manage multiple campaigns simultaneously. - Strong communication and problem-solving skills. **Bonus Points** - Experience with **CleverTap or other CRM/marketing automation tools**. - Familiarity with **web and mobile app user acquisition** and retention strategies. **What We Offer** - Opportunity to grow into a mid-level performance marketing role. - Collaborative, data-driven, and growth-oriented team culture. - Exposure to multi-channel campaigns in a fast-scaling environment.