Paid Marketing Analyst

Job description

### **Our Journey** The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout. ### About the Role We're looking for a **Paid Marketing Analyst** to join our growing US Marketing team in Austin, supporting our Paid Marketing efforts. In this role, you'll own the numbers behind our paid social and paid search campaigns — building the reporting, running the tests, and surfacing the insights that tell us what's working and why — and use those insights to directly shape and produce the ad creative itself. You'll work closely with our Performance Marketing and Local Marketing teams in the US. This is a data-driven and creative role — most of your time will be spent in the numbers, with the rest spent turning what you learn into the next a to improve campaign performance. **Note:** This role is based in **Austin, Texas.** ### What You'll Own - **Data & Analytics:** - Own performance reporting and dashboards across paid social and paid search (Meta, TikTok, Google Ads) - Analyze campaign- and creative-level metrics (CTR, CPA, ROAS, conversion rate) to identify trends, drop-offs, and opportunities - Design and run structured A/B tests (creative variants, hooks, audiences, bidding strategies) with proper test design and statistically sound read-outs - Pull and model data from ad platforms and internal sources (SQL or similar) to automate recurring reporting - Partner with the Performance Marketing and Local Marketing teams in the US to turn findings into budget allocation and channel strategy recommendations - Track and forecast key paid marketing KPIs, and flag anomalies before they become problems - **Hands-On Creative Execution:** - Design and edit ad creative (static, video, and copy) for paid social and paid search campaigns, using your own performance data as the starting brief - Run creative tests (A/B variants, hooks, formats) and iterate quickly based on what the data tells you - Adapt creative across formats and placements to fit each platform's best practices - Ensure creatives are on-brand and consistent with ShopBack's voice and visual guidelines ### Essentials to Succeed - Ideally 2 to 4 years of experience in marketing analytics, performance/growth marketing, or a similarly data-driven marketing function - Strong Excel/Sheets skills; SQL proficiency strongly preferred - Experience analyzing paid social and/or paid search data (Meta Ads Manager, Google Ads, TikTok Ads Manager) - Ability to translate data into clear, decision-ready narratives for non-technical stakeholders - Hands-on experience with design or editing tools (e.g. Canva, Adobe Creative Suite, CapCut) — you'll be producing and editing ad creative yourself, not just briefing it - Genuine curiosity about why ad creative performs, paired with the willingness to go build the next version based on what the data says - Detail-oriented and organized, able to manage multiple concurrent analysis and creative requests against deadlines - Prior experience in e-commerce, cashback, fintech, or rewards is a plus - Familiarity with AI tools for analysis, reporting, or workflow automation