Paid Media & Creative Strategist

Job description

You've spent the last few years getting really good at paid media. You know Meta inside out. You've scaled campaigns, managed real budgets, made the calls. But somewhere along the way you also developed a feel for creative — what makes a hook land, why one concept outperforms another, how to brief something better rather than just spend more. Most places don't quite know what to do with that combination. We built a role around it. What you'll own Meta paid acquisition — end-to-end. Campaign architecture, audience strategy, creative testing, scaling decisions. This is your engine to run. Google Ads — Search, Performance Max, and YouTube. You'll own the strategy and optimise toward business outcomes, not just channel metrics. Creative strategy — You'll identify winning hooks and angles, brief designers and video editors, and build a testing framework so we're always learning. You're directing the creative, not making it. Performance insight — You'll translate data into creative hypotheses and creative results into budget decisions. The loop between numbers and ideas runs through you. Who you are You have 4–6 years of hands-on paid media experience, the majority on Meta. Crucially, you've owned it — not contributed to someone else's campaigns, but made the calls yourself. Budget, structure, creative direction, scaling. You know the difference between being in the room and being responsible for the outcome. You're a performance marketer first. Creative thinking is part of your toolkit — you have strong opinions on hooks, formats, and messaging — but your instinct always comes back to what the data is saying. You can brief a designer or editor with clear, specific direction, but your home base is in the numbers. You're comfortable with ownership and ambiguity. You don't need a detailed playbook — you'd rather write it. Specifically, you bring: 4–6 years paid media experience, majority on Meta — owning campaigns independently, not just supporting them Proven ability to scale campaigns with real budget and make the calls yourself Google Ads experience across Search, PMax, and YouTube A performance-first mindset with genuine creative instinct — you know which lever to pull and when The ability to brief and direct creative teams clearly and confidently Fluent in testing frameworks, not just running tests but building the system around them What you're walking into A lean, high-ownership marketing team at a scaling DTC brand Real budget and the autonomy to make decisions with it A creative pipeline — designers, editors, external creators — that you'll help direct A team that moves fast, tests constantly, and actually learns from the results What we offer Salary: €65.000 – €70.000 per year, depending on experience. Full-time contract. A flexible Alleo budget which you can use for e.g. Felyx, Treatwell, Uber Eats, ClassPass or Peakz Padel. Delicious healthy lunch at the office. 25 paid days off + an extra day off on your birthday. Pension plan, bike plan via Swapfiets and a MacBook (or other laptop of choice). €750 annual budget for personal development and training. Working from home 1 day a week Of course, you’ll get a monthly perfume of your choice; smells nice, right? Interested? Great! We’d love to receive your CV or LinkedIn profile. Curious what it’s like to work at Parfumado? Take a look at our website , Instagram , TikTok , or LinkedIn to get a feel for who we are. Acquisition in response to this vacancy is not appreciated. What’s next? You’ll hear from us within 5 working days. If we’re excited about your profile, we’ll invite you for a first video call. After that, the next step is a video call for a cultural check, followed by a video call with your future manager, a case interview, and a final conversation with one of the founders. And then… you might just be our new Paid Media & Creative Strategist!