Paid Media Executive

Job description

SHREWSBURY, UK (Hybrid Working - 3 days in the office per week) A benchmarked salary between £26,228 to £29,368 . Your salary level is determined by skills and experience within our progression framework. ⚪ COMPANY OVERVIEW Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW. At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities. Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support. We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities. 🟡 ROLE OVERVIEW Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment. We're looking for a proactive and curious Paid Media Executive to join our Paid Media team. This role is ideal for someone who already has some exposure to digital marketing, ideally within paid media, and who is ready to take the next step in their career. You'll work closely with experienced account teams to support the planning, execution and optimisation of campaigns across a range of clients, while developing your technical expertise across platforms such as Google Ads and Meta. We're looking for someone who is analytical, organised and eager to learn, with a genuine interest in the evolving digital marketing landscape. An enthusiasm for AI, automation and emerging technologies would be a real advantage, as you'll have opportunities to learn about and support innovative ways of working across client accounts. This is a fantastic opportunity for someone who enjoys problem-solving, thrives in a collaborative environment and is excited to build a career in paid media. 🟢 RESPONSIBILITIES The Paid Media Executive will report directly to the Paid Media Account Manager or Senior Account Manager and will support ongoing account execution across the aligned client portfolio. Key responsibilities include, but are not limited to: Assisting Managers and Directors with the delivery of client strategy, including the implementation of Account Development Plans (ADPs) Creating and managing campaigns to the highest standards, adhering to industry and Croud best practice guidelines Managing client budgets within ad platforms; optimise, and innovate within relevant ad platforms on a daily basis completing daily checks to ensure optimal campaign performance Collaborating with the internal network to deliver accurate and relevant reporting, supporting the Manager with communication of summaries, attending and contributing to client performance calls as well as quarterly business reviews Delivering high-quality data analysis, organising support from, and working with, the internal network as well as delivering monthly Test and Learn case studies to showcase successes and insights Administering and delivering training within the internal network as required as well as conducting training sessions as part of the induction process or ongoing training initiatives Ensuring adherence to all internal processes and requirements, including knowledge sharing. Always advocating for company policy and processes and contributing to client retention efforts Supporting Managers and Senior Managers with innovation in new technologies, market trend monitoring, tech roadmap support, and internal academy development 🔵 PERSON SPECIFICATION Strong verbal and written communication abilities in English While this position is open to all majors, a degree in subjects such as marketing, advertising, media and communications, or similar would be beneficial Practical experience in digital marketing, including managing ad platforms such as Google Ads and/or Meta Ads and/or previous work or internship experience in marketing, public relations, or media is advantageous Demonstrated skills in teamwork and collaboration within a professional setting Proficiency in conducting data analysis with a keen attention to detail and data accuracy, the ability to think critically and approach problem-solving with a results-driven mindset Effective time management and multitasking abilities, with the capacity to prioritise and manage multiple projects simultaneously Strong skills in Microsoft Office/Google Workspace, particularly Excel/Google Sheets, Word/Google Docs, and PowerPoint/Google Slides Openness to learning various aspects of the digital marketing industry, including paid search, paid social, and shopping 🟣 COMPANY BENEFITS Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish. Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless! On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include: Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years 25 days holiday a year Discretionary annual performance based incentive Sale commission Recruitment referrals bonus Health & Wellbeing contribution 2 Recharge Days each holiday year Ride to Work scheme Railcard Season Ticket loan Home office screen Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee Weekly treat: Enjoy a complimentary lunch on us every week Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave Life insurance and income protection Medical Cash Plan Pension Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform) Peer to peer recognition scheme 'bonusly' Team off-sites/regular socials Year-round holiday parties Flexible working options Day to make a difference Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role. 🔴 OUR VALUES At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities. We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following: In it together - our value on integration, collaboration and outcomes Eye on the future - our value on futurism, creativity and passion Generous in spirit - our value on people, development and inclusion Do what you say - our value on integrity and accountability Make a difference - our value on purpose and impact ‍