Paid Media & Influencer Marketing Manager
anotherco
Ciudad de México
Posted Dec 8, 2021
- Full-time
- another Mexico
Job description
OUR JOB IS TO **REVOLUTIONIZE** THE STRATEGIC COMMUNICATION
We are **[](http://another.co)**, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
Our mission is clear: **to create inspirational, powerful, and creative storytelling** that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
Our vision is ambitious: **we believe the right stories have the power to change everything**. Every campaign, piece of content, and idea that comes from [another](http://Another.co) aims to make a real impact.
**If you want to join a place where creativity has no limits and impact is real, this is your space.**
**Why Join Us?**
This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
**WE ARE HIRING:**
# Paid Media & Influencer Marketing Manager
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### **Requirements**
- 4+ years of experience in **Paid Media, Performance Marketing, Digital Marketing, and/or Influencer Marketing**, preferably within Digital, Influencer Marketing, or Creative agencies.
- Hands-on experience managing and optimizing campaigns across **Meta Ads and TikTok Ads**.
- Experience amplifying **Influencer and Creator content** through Paid Media strategies.
- Knowledge of **Influencer Marketing and Creator Marketing**, including scouting, campaign execution, content management, and performance analysis.
- Experience managing **Paid Media and Influencer Marketing budgets**, including allocation, monitoring, optimization, and reallocation based on results.
- Strong understanding of performance metrics such as **CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI**.
- Experience working with **Partnership Ads, Spark Ads, whitelisting, boosting, and creator content amplification**.
- Knowledge of **UGC strategies** and creator-led content for organic and paid campaigns.
- Ability to analyze the performance of different **creators, audiences, content formats, and platforms** to identify optimization opportunities.
- Strong analytical mindset and ability to translate data into **actionable recommendations**.
- Knowledge of tracking, reporting, and digital analytics tools.
- **Advanced English preferred.**
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### **Activities**
- Plan, implement, monitor, and optimize **Paid Media campaigns** across Meta Ads and TikTok Ads.
- Develop Paid Media strategies to **amplify Influencer, Creator, and UGC content**.
- Manage campaign budgets and dynamically **allocate or reallocate investment** according to performance and business objectives.
- Analyze the performance of **creators, content, audiences, formats, and platforms** to identify opportunities for optimization.
- Coordinate with Influencer Marketing teams to select content with the greatest potential for **paid amplification and performance**.
- Support the development and execution of **Influencer Marketing and Creator Marketing campaigns**.
- Implement and optimize **Partnership Ads, Spark Ads, whitelisting, boosting, and other creator amplification formats**.
- Monitor key performance indicators including **CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI**.
- Develop performance reports and translate campaign data into **strategic recommendations and actionable insights**.
- Conduct A/B testing across audiences, creators, formats, messaging, and creative assets.
- Identify high-performing creator content and recommend when to **increase, maintain, reallocate, or stop investment**.
- Collaborate with Influencer Marketing, Content, Creative, and Client Service teams to ensure campaigns meet **performance and business objectives**.
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### **Skills**
- - Paid Media Strategy
- Influencer & Creator Marketing
- Meta Ads
- TikTok Ads
- Creator Content Amplification
- Partnership Ads & Spark Ads
- Performance Marketing
- Budget Management & Optimization
- UGC
- Data Analysis
- Performance Reporting
- A/B Testing
- Strategic Thinking
- Problem-Solving
- Teamwork
- Strong Communication Skills