Paid Media Manager

Job description

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work. We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference. Today, we're looking for a**Paid Media Manager** to join our growing team. Our new Paid Media Manager will serve as a subject matter expert in all things related to Paid Media. You will play both the lead role & support on a portfolio of Paid Media client strategies, build & maintain great client relationships, manage timelines and deliverables, and directly grow clients’ marketing performance through your work. The Paid Media Manager will independently lead account strategy for a select few of their own clients, while also working closely with Senior Paid Media Managers and Associate Directors to support on account strategy & tactical execution for larger clients as needed. This role is ideal for a Paid Media pro with 3+ years of experience who is driven and hungry to bring their media strategy & client ownership chops to the next level. You’ll work on a team of top-notch digital marketing SMEs, and will collaborate with counterparts on SEO, Analytics, and Creative teams to successfully execute client delivery. Here’s what we expect from our Paid Media Manager. ### —What You'll Do— - **Client Ownership:** Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts. (3-5 clients) - **Hitting Client Goals:** Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals - **Hands-on-keys Execution:** Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok) - **Client-Facing / Account Management:** Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships - **Testing & Innovation:** Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing - **Reporting:** Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients - **Project Management:** Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change - **Creative Strategy:** Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed - **Know Your Client's Business:** Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices - **Teamwork & Collaboration:** Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation - **Professional Growth:** Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance ### —What We’re Looking For— - **Years of Experience:***A**minimum**of 3+ years of paid media agency experience - ideal candidate has 3-5 YOE.*Previous performance agency experience is a MUST-HAVE! - **Paid Search*****and*****Social Expertise:** Must-have experience managing both Paid Search *and* Social campaigns. (Main platforms are Google & Meta; secondary platforms are LinkedIn and TikTok) - **Client-Facing Comfortability:**This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the Paid Media engagement with your assigned clients. - **Business Acumen:** Being able to build & execute winning Paid Media strategies across multiple industries is crucial — but your ability to tie Media wins to a measurable impact on the clients’ business, revenue, etc is what will make you a superstar. - **Ownership of Work:** In this role, you'll fully own the success of your 3-5 clients from strategy development, to tactical execution, to reporting & client-facing communication. You MUST have prior experience taking "full ownership" of client(s) in a similar vein in order to succeed at Silverback. - **Curiosity & “Get Sh\*t Done” Mentality:**You’d rather take a big swing and miss than sit around twiddling your thumbs. You’re energized by & thrive in an environment where no two days are the same, and results are king. You’re relentlessly curious, eager to learn, and willing to make mistakes in the name of progress & growth. - **Data Analysis:**You're a whiz in Excel and/or Google Sheets. Complex sets of data don't throw you, and you're comfortable analyzing & breaking down data using GA4 and other tools to produce clear, insightful, and meaningful reports for clients. - **Adaptability & Growth:**Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day. - **Project & Time Management:** You run a clean calendar and keep priorities straight. Competing demands don’t throw you. ### —Benefits & Perks— - Unlimited PTO - Comprehensive health, dental, and vision plans - Virtual Team Events and a fun, casual, inclusive company culture - Company-paid ClassPass membership - 12 weeks of Paid Parental Leave - Summer Fridays - 401(k) with Employer Match ### —Why Silverback?— - Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable. - **Work with the A team:**We are ruthless about putting the best possible team on the field. - **Make an impact:** We’re a small agency. Everybody has the opportunity to drive change and impact. - **Get paid:** We hire the best and pay them generously. - **Do cool sh\*t:** From media to SEO to measurement, learn the cutting edge of what works.