Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – RemoteJob Type: Full-Time, Remote Working Hours: U.S. Business Hours Reports To: Marketing Director / Head of GrowthAbout the RoleAt Pavago, one of our clients is hiring a Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.This is not a campaign monitoring role.You’ll be responsible for:Paid media strategy and executionLead generation and customer acquisitionCampaign optimizationBudget managementLanding page performanceData analysis and reportingYou’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you.What You’ll OwnGoogle Ads ManagementPlan, launch, and optimize campaigns across:Google SearchDisplayPerformance Max (PMax)Local Services Ads (LSA)Manage:Keyword researchMatch typesNegative keywordsBid strategiesAd copyMonitor budgets, campaign pacing, and daily performance.Identify opportunities to improve efficiency and scale successful campaigns.Meta Ads ManagementBuild and optimize campaigns across:FacebookInstagramManage campaigns focused on:Brand awarenessLead generationRemarketingBuild and optimize:Custom audiencesLookalike audiencesRetargeting campaignsCollaborate with creative teams to improve ad copy, imagery, video assets, and overall creative performance.Landing Pages & Conversion OptimizationWork with landing page platforms such as:UnbounceInstapageSimilar toolsConduct A/B testing on:HeadlinesCTAsFormsLayoutsContinuously improve landing page conversion rates through testing and optimization.Performance Analysis & ReportingBuild weekly and monthly performance reports.Monitor:Cost Per Lead (CPL)Cost Per Acquisition (CPA)Return on Ad Spend (ROAS)Conversion Rate (CVR)Click-Through Rate (CTR)Identify trends, optimization opportunities, and performance issues early.Present actionable recommendations backed by campaign data.What Makes You a Strong FitYou think in business outcomes—not vanity metrics.You treat advertising budgets like your own investment.You proactively identify issues before they become problems.You continuously test, optimize, and improve performance.You stay current with advertising platform updates and industry trends.You thrive in fast-paced, performance-focused environments.You take ownership of campaign performance from strategy through optimization.Required Experience & SkillsExperience3+ years of hands-on paid media management experience.Proven experience managing:Google AdsGoogle SearchPerformance Max (PMax)Local Services Ads (LSA)Experience managing Meta Ads campaigns end-to-end.Experience managing monthly advertising budgets of $50,000+.Core SkillsStrong analytical and problem-solving abilities.Proven ability to optimize campaigns based on performance data.Experience managing multiple campaigns simultaneously.Excellent written and verbal English communication skills.Comfortable working independently in a remote environment.Nice-to-HaveExperience in:Home servicesB2BLocal service businessesFamiliarity with:HubSpotCallRailCRM platformsCall tracking systemsExperience supporting:Multi-location businessesFranchise organizationsBasic HTML and CSS knowledge for landing page updates.What a Typical Day Looks LikeReview paid media dashboards and campaign performance.Optimize bids, budgets, audiences, and ad creatives.Launch new Google and Meta campaigns.Monitor campaign pacing and advertising spend.Test new ad copy, creatives, and landing pages.Analyze campaign data and identify optimization opportunities.Prepare reports and growth recommendations.Collaborate with marketing leadership on campaign priorities.In short: You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.Key Metrics for Success (KPIs)Cost Per Lead (CPL)Cost Per Acquisition (CPA)Return on Ad Spend (ROAS)Conversion Rate (CVR)Click-Through Rate (CTR)Lead quality and revenue contributionBudget efficiency and campaign scalabilityWhy Join Us?Own paid media strategy across multiple advertising platforms.Make a direct impact on lead generation and revenue growth.Join a performance-focused environment with measurable outcomes.Work with modern advertising tools and technologies.Fully remote role with long-term growth opportunities.Career progression into:Senior Paid Media SpecialistPerformance Marketing ManagerGrowth Marketing ManagerHead of Paid MediaInterview ProcessInitial Recruiter ScreeningSpark Hire Intro Video (3–5 minutes)Recruiter InterviewPractical Assessment (Campaign Strategy & Optimization Scenario)Client InterviewOffer & OnboardingWhat Happens After You ApplyAfter submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the next step in our hiring process and can be completed whenever it’s convenient for you.Rather than repeating your background across multiple screening calls, you’ll have one opportunity to introduce yourself, discuss your paid media experience, and highlight the results you’ve achieved. Your video will be reviewed by the hiring team before moving to the next stage, helping streamline the interview process.You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.Apply NowIf you’re passionate about paid media, enjoy optimizing campaign performance, and love turning advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive high-impact marketing campaigns that generate real business results.
Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote
Job Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Reports To: Marketing Director / Head of Growth
About the Role
At Pavago, one of our clients is hiring a Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.
This is not a campaign monitoring role.
You’ll be responsible for:
- Paid media strategy and execution
- Lead generation and customer acquisition
- Campaign optimization
- Budget management
- Landing page performance
- Data analysis and reporting
You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.
If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you.
What You’ll Own
Google Ads Management
- Plan, launch, and optimize campaigns across:
- Google Search
- Display
- Performance Max (PMax)
- Local Services Ads (LSA)
- Manage:
- Keyword research
- Match types
- Negative keywords
- Bid strategies
- Ad copy
- Monitor budgets, campaign pacing, and daily performance.
- Identify opportunities to improve efficiency and scale successful campaigns.
Meta Ads Management
- Build and optimize campaigns across:
- Manage campaigns focused on:
- Brand awareness
- Lead generation
- Remarketing
- Build and optimize:
- Custom audiences
- Lookalike audiences
- Retargeting campaigns
- Collaborate with creative teams to improve ad copy, imagery, video assets, and overall creative performance.
Landing Pages & Conversion Optimization
- Work with landing page platforms such as:
- Unbounce
- Instapage
- Similar tools
- Conduct A/B testing on:
- Headlines
- CTAs
- Forms
- Layouts
- Continuously improve landing page conversion rates through testing and optimization.
Performance Analysis & Reporting
- Build weekly and monthly performance reports.
- Monitor:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Identify trends, optimization opportunities, and performance issues early.
- Present actionable recommendations backed by campaign data.
What Makes You a Strong Fit
- You think in business outcomes—not vanity metrics.
- You treat advertising budgets like your own investment.
- You proactively identify issues before they become problems.
- You continuously test, optimize, and improve performance.
- You stay current with advertising platform updates and industry trends.
- You thrive in fast-paced, performance-focused environments.
- You take ownership of campaign performance from strategy through optimization.
Required Experience & Skills
Experience
- 3+ years of hands-on paid media management experience.
- Proven experience managing:
- Google Ads
- Google Search
- Performance Max (PMax)
- Local Services Ads (LSA)
- Experience managing Meta Ads campaigns end-to-end.
- Experience managing monthly advertising budgets of $50,000+.
Core Skills
- Strong analytical and problem-solving abilities.
- Proven ability to optimize campaigns based on performance data.
- Experience managing multiple campaigns simultaneously.
- Excellent written and verbal English communication skills.
- Comfortable working independently in a remote environment.
Nice-to-Have
- Experience in:
- Home services
- B2B
- Local service businesses
- Familiarity with:
- HubSpot
- CallRail
- CRM platforms
- Call tracking systems
- Experience supporting:
- Multi-location businesses
- Franchise organizations
- Basic HTML and CSS knowledge for landing page updates.
What a Typical Day Looks Like
- Review paid media dashboards and campaign performance.
- Optimize bids, budgets, audiences, and ad creatives.
- Launch new Google and Meta campaigns.
- Monitor campaign pacing and advertising spend.
- Test new ad copy, creatives, and landing pages.
- Analyze campaign data and identify optimization opportunities.
- Prepare reports and growth recommendations.
- Collaborate with marketing leadership on campaign priorities.
In short: You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.
Key Metrics for Success (KPIs)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Lead quality and revenue contribution
- Budget efficiency and campaign scalability
Why Join Us?
- Own paid media strategy across multiple advertising platforms.
- Make a direct impact on lead generation and revenue growth.
- Join a performance-focused environment with measurable outcomes.
- Work with modern advertising tools and technologies.
- Fully remote role with long-term growth opportunities.
- Career progression into:
- Senior Paid Media Specialist
- Performance Marketing Manager
- Growth Marketing Manager
- Head of Paid Media
Interview Process
- Initial Recruiter Screening
- Spark Hire Intro Video (3–5 minutes)
- Recruiter Interview
- Practical Assessment (Campaign Strategy & Optimization Scenario)
- Client Interview
- Offer & Onboarding
What Happens After You Apply
After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the next step in our hiring process and can be completed whenever it’s convenient for you.
Rather than repeating your background across multiple screening calls, you’ll have one opportunity to introduce yourself, discuss your paid media experience, and highlight the results you’ve achieved. Your video will be reviewed by the hiring team before moving to the next stage, helping streamline the interview process.
You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.
Apply Now
If you’re passionate about paid media, enjoy optimizing campaign performance, and love turning advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive high-impact marketing campaigns that generate real business results.
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
