Paid Media Specialist

Job description

WHAT YOU'LL DO As Paid Media Specialist, you drive effective local media activation by setting goals, defining audiences, and choosing the right channels — ensuring strong campaign execution and continuous optimization. Set clear goals, define target audiences, and select the most suitable platforms and channels for your markets Own day-to-day execution of local paid media channels not managed globally (e.g., Line, KakaoTalk, and other market-specific platforms), executing campaigns in line with media plans and budget allocation Manage campaign setup, targeting, trafficking, pacing, and optimization in collaboration with local media agencies where relevant Monitor channel performance and proactively suggest optimizations to the Paid Media Lead based on results and local insights Ensure campaigns are activated in line with global KPI frameworks, best practices, and reporting standards Provide structured performance updates and input to weekly, monthly, and quarterly reviews WHO YOU'LL WORK WITH You'll work closely with the Paid Media Lead, and the broader marketing team, collaborating with media agency partners and cross-functional contributors to ensure aligned and impactful media activation across markets. This role will be reporting to the Marketing Manager. WHO YOU ARE We are looking for people who… Have a degree in Marketing, Communications, Business, or a related field Bring 2–4 years of experience in digital marketing, with a strong focus on paid social and local media channels Have strong knowledge of paid media channels, particularly social media platforms, and experience managing campaigns in social, search, or local paid media Are analytical and structured, with the ability to interpret data and optimize campaign performance And people who are… Strong communicators with high proficiency in English; local language skills are advantageous Collaborative and detail-oriented, working effectively with internal teams and agency partners Strategic thinkers with the ability to balance global guidelines with local market nuances Proactive and results-driven, consistently seeking ways to improve performance and impact WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU'LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe. All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. JOIN US Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are. Take the next step in your career together with us. The journey starts here. If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 12 July 2026. Due to data policies, we only accept applications through career page.