Paid Media Specialist

Job description

## **Who We're Looking For** **- RevOps/Paid Media Specialist** **Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required.** Do you get passionate about leading new initiatives, uncovering insights from data, and seeing the direct impact of your work? Are you driven to not only optimize existing revenue-driving campaigns but also to identify and capitalize on emerging channel opportunities in the ever-evolving media landscape? If you're a collaborative, goal-oriented marketer with a hunger for performance growth, this opportunity is for you. The ideal candidate is an experienced paid media practitioner with a strong foundation in paid search and demonstrable experience in driving significant performance improvements. Experience in other channels, including social, native, display, and programmatic video, is highly valued. In this role, you’ll be joining other talented marketers as a RevOps Specialist, owning cross-channel execution that drives our goals across our owned and operated network of brands We’re seeking a data-driven and results-oriented individual with a proactive mindset. You should be eager to identify and pursue new growth opportunities, challenge the status quo, and continually optimize our core channels. We want someone with the intellectual curiosity to explore new strategies and tactics, the drive to fight for their ideas, and the humility to embrace feedback and collaborate effectively. At the center of everything we do is the desire to elevate the customer experience and create something worth talking about. We take our work - and the opportunities ahead of us - seriously, so if you think you’ve got the chops, we should meet. ## **The Impact You Will Make** - Manage and optimize a multi-million-dollar annual budget to drive efficient, profitable customer acquisition. - Work within the Clearlink Revenue Operations (RevOps) function to analyze channel and partner performance across our network and execute against the highest-impact opportunities - Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions to improve results. - Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities. - Translate data into clear insights, identify the key drivers of performance, and take ownership of acting on them. - Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing page experiences. - Continuously launch and iterate on new campaigns, creatives, and tests to drive incremental performance gains and scale what works. - Prioritize high-impact opportunities and focus efforts on initiatives that drive meaningful business outcomes. - Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with brand and monetization goals. - Monitor key performance indicators (CPA, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders. - Stay up to date on platform updates, industry trends, and competitive strategies to inform ongoing campaign improvements. ## **What You Bring** - 3+ years of experience in performance-focused digital media buying, with a strong focus on paid search (Google Ads, Microsoft Ads, etc.). - Proven success managing mid- to large-scale budgets ($500K+/year) and scaling campaigns profitably. - Understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies. - Experience in landing page optimization, including real-world testing examples that led to measurable improvements. - Experience in optimizing toward down-funnel quality metrics, such as lead-to-sale rate, client retention, or lifetime value, is a plus. - Proficiency in data analysis tools (Excel, Google Sheets, PowerBI, GA4, Looker, etc.) and paid media platforms (Google Ads, Microsoft Ads). - Strong communication skills and a proactive approach to problem-solving and collaboration. - Spanish fluency a plus! **Perks That Set Us Apart** - **🩺 Healthcare:** We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services. - **💰 Invest in the Future:** Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%. - **🧘‍♀️ Lifestyle Spending Stipends:** Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses. - **🏝️ Flexible Time Off:** We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!) - **👶🏻 Parental Leave:** We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment. - **✈️ Generous Paid Holidays:** Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays. - 🧑‍💻 **Flex Schedule:** This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on **Tuesdays and Thursdays**, with **Wednesdays designated as a flex day** based on team and manager needs. Remaining workdays are remote, depending on role requirements. - **🛟 Comprehensive Life Insurance:** Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses). - **🤝 Employee Resource Groups (ERGs):** Join us in fostering connections, celebrating diversity, and providing a supportive community for all. At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too. **Interviewing at Clearlink** We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink. - Once your application is submitted, we will review it and be in touch - 30-min phone call with the Recruiting Team - 30-min - 1 hour interview with the Hiring Manager - 30-min - 1 hour interview with a Clearlink Panel Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call. #LI-Remote #LI-SW1 **Why Work For Us** Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued. Clearlink Partners & Awards: - Partnered with The Period Project for easy access to menstrual hygiene products. - Awarded the 2022 Shatter List for breaking glass ceilings in technology. - Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership. Clearlink Values (CLEAR): - Create Community - Learn & Grow - Embrace Opportunity - Act Like An Owner - Respect Every Person Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.