Paid Media Specialist

Job description

We are seeking a skilled Paid Media Specialist to join our marketing team. This role plays a key part in driving brand awareness, generating qualified leads, and achieving business objectives through strategic and performance-driven paid media initiatives. Tasks Develop and execute comprehensive paid media campaigns across major social platforms including Facebook, Instagram, LinkedIn, Snapchat, and TikTok. Continuously monitor, analyze, and optimize campaign performance using data-driven insights to maximize ROI. Demonstrate strong proficiency in Google Ads and Google Analytics 4 to track performance, measure conversions, and identify optimization opportunities. Implement integrations and automation between marketing tools and platforms to improve efficiency and workflow management. Provide strategic recommendations on paid media initiatives, including channel selection, budget allocation, and audience targeting for both B2B and B2C clients. Stay up to date with industry trends, emerging technologies, and best practices in paid media to ensure optimal campaign performance. Knowledge in Media Planning and budget allocations across different platforms. Requirements Bachelor’s degree in Marketing, Advertising, or a related field. 1–3 years of hands-on experience in paid media, with a strong focus on social media advertising. Proven track record of successfully managing, optimizing, and scaling paid media campaigns. In-depth knowledge of Google Ads, Google Analytics 4, and major social advertising platforms. Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies. Excellent communication and interpersonal skills. Ability to work independently and collaboratively within a team environment. Proficiency in both Arabic and English. If you are passionate about creating high-performing digital campaigns, turning data into actionable insights, and helping brands achieve measurable growth through strategic paid media initiatives, we'd love to hear from you. Apply now and become part of a dynamic team delivering impactful results for clients across multiple industries and platforms.