Paid Media Specialist (LinkedIn)

Job description

About Prelude Prelude is redefining how companies authenticate and onboard users - turning what's traditionally a cost center into a growth lever. Our flagship product lets businesses send OTP codes with the best price-to-conversion ratio on the market, dynamically selecting the most effective channel in real time (optimized SMS, WhatsApp, and more) while actively blocking spam and fraud that legacy providers miss. Founded in 2022 by former Zenly team members who lived the pain of broken SMS authentication firsthand, we're already serving fast-growing companies across Europe and are expanding into the US. But authentication is only the starting point - we're building the platform for trust at scale, with an ambitious roadmap of market-defining products ahead. Why join us Today, we're a team of 60 and growing, based in Paris, building products that power secure and high-performance user onboarding for companies across the world. We believe small, highly skilled teams outperform large, fragmented organizations, and we are intentional about staying focused on impact, quality, and speed. We operate with a flat org structure and value in-person collaboration, which helps ideas move faster, decisions stay grounded, and teams take full ownership of what they build. Our values - Care We care deeply about our customers, our teammates, and the quality and reliability of what we ship. - Bias for Action We move fast, test in the real world, and iterate quickly rather than over-optimizing in theory. - Ownership We take responsibility end to end, from identifying problems to delivering outcomes and learning from results. The role You’ll own our LinkedIn Ads entirely - you’ll set up tracking, run experiments, work with brand, and report on what’s working. You’re going to work very closely with our sales team to understand what a qualified lead actually looks like, and enjoy working with data to demonstrate the impact your work is making. This role reports into our Marketing Manager, Nam. What will you be doing? - Creating LinkedIn campaigns aligning with our objectives, targeting the right audiences - Testing and optimizing ad copy, landing pages, targeting and bidding strategies - Monitoring and reporting on performance, tracking KPIs like CTR, conversions, CPA, and ROI - Developing and implementing strategies to re-engage users and drive conversions - Allocating and optimizing budget across campaigns for maximum efficiency and impact - Working closely with Design and Sales to ensure ad copy, visuals and messaging are cohesive and impactful - Staying informed on industry trends and emerging opportunities What are we looking for? - Experience managing meaningful ad budgets, with LinkedIn as your primary and most recent focus, and a clear track record of results - Experience managing B2B SaaS ad spend, with a clear, ROI-first approach to demonstrate the impact these ads have had in your previous companies - Confidence testing and iterating to achieve the best results - A commercial mindset - someone who understand how a sales cycle works and how your role plays into it - Someone collaborative, comfortable working across different teams daily - English fluency is required; other languages are nice to have but not essential - A strategic and pragmatic approach, able to align ads strategies with business objectives and adjust based on data, market trends, and changing needs