Paid Media Specialist SR.

Job description

ABOUT US Contáctica is the leading Martech Creative Agency in Puerto Rico, a strong challenger in Latin America, and a dynamic catalyst for growth in the U.S. mainland. For over 20 years we have challenged the status quo and accelerated the evolution of visionary companies and their teams by delivering pioneering knowledge, transformative Martech Solutions, and full-spectrum Marketing Agency Services. With headquarters in Puerto Rico and Colombia, and a closely integrated team working from across ten countries, we are uniquely positioned to serve key industries such as Banking, Insurance, and Consumer Packaged Goods (CPGs), while tackling the most complex brand, product, and business challenges of today and tomorrow. As we continue our era of Hyper-Evolution, we are passionately committed to driving growth and innovation by leveraging the Power of Humanity + Artificial Intelligence. Our unwavering focus remains untouched: to provide exceptional business outcomes through Strategic-Thinking, Creativity, and Deep Client Insight, augmented by Cutting-Edge Technologies. If you share our Beliefs—and are committed to Act on them fully—we invite you to read the requirements of this position and consider applying. JOB DESCRIPTION The Senior Paid Media Specialist owns the strategy, planning, execution and performance of Paid Media initiatives across assigned clients and business lines. The role combines strategic thinking with strong hands-on expertise, translating business objectives into effective media solutions and ensuring excellence throughout planning, implementation, optimization, measurement and reporting. As a senior member of the Media team, this person acts as a trusted partner to clients and internal teams, proactively identifying opportunities, risks and recommendations that improve business and media outcomes. KEY RESPONSIBILITIES Strategy & Account Ownership Own Paid Media strategy and planning for assigned accounts and business lines. Translate business and marketing objectives into channel, audience, investment and KPI recommendations. Maintain end-to-end visibility of performance, budgets, priorities, risks and opportunities. Proactively recommend actions based on business context and performance. Campaign Management & Performance Lead campaign implementation and optimization across Google, Meta and other relevant platforms. Manage budgets, pacing, targeting, bidding, creative rotations and testing frameworks. Continuously improve media effectiveness, efficiency and conversion performance. Ensure campaigns are executed accurately and according to agency standards. Analytics & Measurement Analyze performance across the funnel and identify the drivers behind results. Translate data into actionable insights and clear business recommendations. Ensure proper conversion tracking, UTMs, measurement and data consistency. Partner with Data & Analytics to strengthen reporting and decision-making. Client & Cross-Functional Leadership Present performance, insights and recommendations directly to clients. Act as a Paid Media subject-matter expert in strategic and tactical conversations. Partner with Strategy, Creative, Data, Technology and Client Services to improve outcomes. Provide clear media inputs and requirements to cross-functional teams. Quality & Continuous Improvement Ensure quality across campaign setup, tracking, reporting and client deliverables. Identify opportunities to improve processes, automation, documentation and QA. Contribute to testing frameworks, benchmarks and Paid Media best practices. Share knowledge and support the development of the broader Media team. Experience & Capabilities Strong hands-on experience in Paid Media strategy and execution. Advanced knowledge of Google Ads and Meta Ads. Experience managing performance, lead generation and conversion-focused campaigns. Strong analytical capabilities and understanding of media KPIs and funnels. Experience with GA4, Excel / Google Sheets and reporting platforms. Ability to manage multiple accounts, priorities and stakeholders. Strong communication and client-facing skills. Valued LinkedIn Ads, TikTok Ads, YouTube and Programmatic experience. Ecommerce and Growth Marketing experience. Looker Studio and Power BI. Experience with testing frameworks, automation and emerging media technologies. Core Competencies Ownership & Accountability Takes responsibility for results, not only execution. Strategic Thinking Connects media decisions with broader business objectives. Analytical Thinking. Transforms performance data into insights and actions. Technical Excellence Maintains strong hands-on knowledge of platforms, measurement and optimization. Proactivity Anticipates opportunities, risks and next steps. Client Leadership Communicates clearly, confidently and with a business-oriented perspective. Attention to Detail Maintains high standards across execution, measurement and deliverables. START THE JOURNEY If you share our beliefs—and are committed to act on them fully—we invite you to apply to join our team and experience the thrill of working in a fast-paced, cutting-edge, mostly remote environment. Apply here and start the journey . Please include a personal letter with your application explaining why you're the best person for this position. We are Contáctica, a technology and creativity company tackling the most complex brand, product, and business challenges of today and tomorrow while serving key industries such as banking, insurance, and consumer packaged goods (CPGs).