Paid Search Senior Manager

Job description

About the role Go Fish is looking for a Paid Search Senior Manager to lead strategy, execution, and performance across a portfolio of accounts. This role is ideal for someone who is fluent in paid search tactics, thrives in a client-facing environment, and can confidently own both day-to-day management and long-term growth strategy. You’ll serve as the primary point of contact for clients, while driving pacing, budgeting, reporting, and ongoing optimization across campaigns. This position blends hands-on execution with strategic leadership and cross-channel collaboration. What you'll do Client Leadership & Strategy Serve as the primary point of contact for paid search clients Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms Align paid search initiatives with broader business goals and integrated media strategies Proactively identify growth opportunities and recommend new tactics, tests, and investments Campaign Management & Optimization Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements Ensure campaigns are pacing effectively against budgets and performance targets Continuously test and iterate to improve efficiency, scale, and incrementality Budgeting & Pacing Manage budgets across accounts with a strong focus on accuracy and performance Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals Forecast performance and investment needs based on historical data and trends Measurement & Reporting Own reporting cadence and performance communication with clients Translate campaign data into clear, actionable insights tied to business outcomes Leverage tools like GA4, platform reporting, and CRM data to inform strategy Develop narratives that go beyond metrics to explain impact and next steps Cross-Channel Collaboration Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy Contribute to integrated media planning and holistic performance strategies Identify opportunities where search can support or amplify other channels What You Bring Strong fluency in paid search platforms (Google Ads, Microsoft Ads) with a minimum of 5 years of paid search experience Experience managing budgets, pacing, and performance across multiple accounts Proven ability to own client relationships and communicate performance effectively Deep understanding of search tactics including keyword strategy, bidding, and automation Analytical mindset with the ability to turn data into actionable insights Experience with GA4 and/or CRM integrations is a plus Google Ads and Microsoft Ads certifications preferred Clear and confident communicator in client-facing and internal environments Ability to explain performance trends, testing insights, and optimization strategies in a digestible way Strong organizational skills and ability to manage multiple deadlines and priorities Collaborative, proactive, and solutions-oriented mindset Strong attention to detail Bonus Qualifications Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.) Prior experience mentoring junior team members or contributing to internal best practices Experience with offline conversion tracking and/or eCommerce platforms (Shopify, WooCommerce, etc.) Previous agency experience Experience with TrueClicks Experience with Funnel and data automations + proficient in excel Why Join Us You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized. We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow. Benefits & Compensation We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including: Competitive compensation Flexible work environment Medical, dental, and vision insurance Unlimited paid time off 401(k) with company match Company-paid life and disability insurance Paid parental leave A collaborative culture with autonomy and ownership Employee wellness programs and additional perks Additional Information No agencies, please. We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs. At this time, we are unable to sponsor or transfer employment visas for this position. About Us We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative. WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations. REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate. Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.