Paid Search & Shopping Manager

Job description

ABOUT POSHMARK Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury. Poshmark is looking for a Paid Search & Shopping Manager to lead the hands-on execution and operational excellence of our Google Search and Shopping programs within the Growth team. This is a senior individual contributor role with direct management responsibility — you will own the day-to-day performance of Poshmark’s search and shopping channels while guiding and developing a direct report. As a platform expert and operational leader, you will be responsible for the full campaign lifecycle: from trafficking and QA through to optimization, testing, and performance reporting. You will work in close partnership with the Paid Search Director to translate channel strategy into flawlessly executed programs, and you will serve as a key voice for search and shopping best practices across the Growth team. If you are a seasoned search operator who is energized by both precision execution and developing others — and you want to apply your expertise at the scale of a nationally recognized marketplace — this role is for you. KEY RESPONSIBILITIES Campaign Trafficking, QA & Execution • Own end-to-end trafficking, setup, and quality assurance of Google Search and Shopping campaigns, ensuring flawless execution across all campaign types, match types, bidding strategies, and feed configurations. • Maintain rigorous QA standards across tracking implementation, UTM structures, audience targeting, and creative copy — ensuring every campaign goes live to spec. • Oversee Shopping feed health and structure in close coordination with data and product feed partners, proactively identifying and resolving feed issues. • Manage campaign naming conventions, account structure, and budget organization to ensure operational clarity and reporting accuracy across all accounts. • Serve as the team’s escalation point for complex trafficking and execution challenges, driving fast and effective resolution. Optimization & Performance • Lead ongoing optimization of Search and Shopping campaigns across bids, budgets, keywords, audiences, ad copy, and landing page alignment — always connecting tactical actions to strategic KPIs. • Design and execute structured testing programs across keyword strategy, bidding approaches, ad copy, creative formats, and audience segmentation, documenting and communicating learnings clearly. • Monitor campaign performance daily, identifying trends, anomalies, and opportunities and translating them into actionable recommendations for the Paid Search Director and broader team. • Implement Smart Bidding, Performance Max, and other automation-forward strategies with a disciplined, test-and-validate approach. • Champion the use of AI and automation tools to streamline workflows, reduce manual overhead, and drive operational efficiency at scale. Reporting & Measurement • Build and maintain performance reporting frameworks that clearly communicate Search and Shopping investment, efficiency, and business impact to internal stakeholders. • Contribute to regular performance reviews, monthly recaps, and ad-hoc analyses, translating complex data into clear, executive-ready narrative. • Develop a strong working understanding of attribution methodology and contribute to cross-channel measurement conversations in partnership with data and analytics teams. • Maintain accuracy and consistency across all performance data pipelines, tagging, and measurement tooling for owned channels. Team Leadership & Cross-Functional Partnership • Directly manage one Analyst, providing day-to-day direction, structured feedback, and ongoing development support to help them grow as a paid search practitioner. • Partner closely with the Paid Search Director to ensure tactical execution is fully aligned with channel strategy and business objectives. • Collaborate cross-functionally with creative, product, data, and growth teams to ensure search and shopping programs are well-integrated and operationally sound. • Contribute to broader Growth team initiatives including new channel testing, measurement strategy, and paid media best practice development. WHAT WE’RE LOOKING FOR • 5+ years of hands-on paid search experience with deep, proven expertise in Google Ads — including Search, Shopping, Performance Max, and the Google ecosystem broadly. • Demonstrated experience managing or mentoring at least one direct report, with strong instincts for delegation, feedback, and developing junior practitioners. • Expert-level command of Google Ads campaign architecture, Smart Bidding strategies, Shopping feed management, and keyword strategy across match types. • Proven track record of delivering against performance KPIs at scale, ideally within a consumer marketplace, e-commerce, or app-based environment. • Strong familiarity with Google Merchant Center, feed optimization best practices, and Shopping-specific diagnostic and performance tooling. • Solid command of measurement and analytics fundamentals, including Google Analytics, UTM tagging, conversion tracking, and attribution modeling. • Experience designing and executing structured A/B and multivariate tests, with the ability to communicate findings clearly and drive action from results. • Excellent organizational skills — you manage multiple accounts, deadlines, and workstreams simultaneously with precision and without things slipping. • Strong written and verbal communication skills, with experience presenting performance data and strategic recommendations to senior stakeholders. • Experience with Microsoft Advertising (Bing) and/or retail media channels is a plus. • Google Ads certification is strongly preferred. WHY POSHMARK Poshmark is the leading social commerce marketplace for secondhand fashion in North America, connecting millions of buyers and sellers through a community-first, mobile-native platform. Since our founding in 2011, we’ve built something rare: a marketplace where shopping is social, sustainability is built in, and every closet is a storefront. With tens of millions of users across the US, Canada, Australia, and India, Poshmark operates at genuine scale — and our Growth team sits at the center of that engine. Search and Shopping are critical levers for Poshmark’s buyer acquisition and revenue growth, and the right person in this role will have direct, visible impact on how the business performs. At Poshmark, you’ll find a collaborative, high-performance culture where your work matters, your voice is heard, and the mission — empowering the next generation of entrepreneurs — is something the whole company shows up for every day.