Paid Search Specialist

Job description

We are looking for a **Paid Search Specialist** who will run and grow our paid search across **Google Ads** and **Microsoft Ads**. This is a hands-on role inside our in-house Performance team: you build the accounts, write the ads, manage the budgets and own the results. You will work in a tandem with our current Google Ads specialist, sharing the search stack between you, and alongside colleagues who own Meta, Reddit, X, Amazon and DV360. **FTMO** is a global leader in the trading industry, known for setting high standards in trader education and support. Our search is not e-commerce: we sell one product, the FTMO Challenge, to traders in dozens of markets, in a high-competition and policy-sensitive category where intent, compliance and account structure decide who wins. As we expand into new products and markets, we need a search specialist who can bring that discipline to our accounts. ## ## What will you do? - **Own the day-to-day of our paid search across Google Ads and Microsoft Ads:** campaign structure, keywords and match types, negatives, ad copy and assets, bidding, audiences and budget pacing. You are the operator, not the coordinator. - **Own the performance:** you watch spend, CPA and downstream quality every day, spot conversion leaks early and act on them before they show up in a monthly report. - **Keep the accounts healthy:** clean structures, consistent naming conventions, correct tracking parameters, exclusions that actually exclude, and campaigns that are ready for the next market or product launch. - **Run the search testing roadmap:** ad copy, landing pages, bidding strategies and structural tests. You build the test, deploy it, read the result and say clearly whether it worked. - **Work in tandem with our Google Ads specialist:** you share ownership of the search stack, compare notes, cover for each other and push the standard of both accounts up together. - **Partner with the Campaign Manager, Creative and Product Marketing teams** to turn campaign briefs into search that delivers, and feed back what search intent data tells us about our traders. - **Care about tracking:** you know how a click travels from the SERP through GTM and into GA4 and our internal data, and you notice when a parameter is missing before anyone else does. - **Stay ahead of search:** AI Max, Performance Max, AI Overviews, changes in how traders discover products. You follow the shifts, test what matters and ignore the noise. ## What do we expect from you? - **3+ years of hands-on paid search experience**, agency or in-house, on accounts you built and optimised yourself. - **Solid working experience with Google Ads and Microsoft Ads.** You know both platforms from the inside: structure, bidding, audiences, scripts or rules, import and sync between the two. - **Search experience beyond e-commerce is a strong plus.** Fintech, trading, iGaming, SaaS, subscription or any direct-response category with a strict CPA target and a product that is not a shopping feed. Pure Shopping and feed-based optimisation alone will not be enough here. - **Direct-response mindset.** You measure success in purchases, CPA and payback, not clicks or impression share. - **Strong analytical skills.** You are comfortable in spreadsheets, GA4 and Looker Studio, and you can read data critically instead of trusting the platform dashboard by default. - **Working knowledge of tracking:** GTM, conversion tags, UTM parameters and where things typically break. - **Fluent English** (is a must). Czech or Slovak is a plus, not a requirement. - **Attention to detail and ownership mentality.** You take pride in tidy accounts and you take full responsibility for their results. - **Basic AI usage is expected.** The ability to use complex prompting (e.g., in Claude) for ad copy variations, keyword research, scripts or reporting automation is a massive advantage. - **A genuine curiosity** about trading, financial markets and our global community. Previous experience in finance or a regulated industry is a plus, not a must. ## **Why join the FTMO team?** - We are a Czech fintech that, since 2015, has **grown from an idea into a global project**. 🚀 - **300+ amazing teammates**. We’re a great team who learn from each other every day.🤜**🤛** - **How do we work**? We focus on meaningful work and open communication, while only adopting processes that make our lives easier. - **Prague, Národní třída.** Enjoy our modern offices at the Quadrio shopping center, offering beautiful views and excellent accessibility. - **What if I don’t trade?** No worries. We’ll show you what our product is all about and introduce you to the basics of trading. - **Free fruit, snacks, and coffee** are always within reach in the office. - How do we promote strong relationships and well-being? **Company cottage, team building events, and running club.** - **Flexible hybrid model.** We prefer collaborating in person to keep the team spirit high, but we offer the flexibility you need to stay balanced. *\*The benefits mentioned above apply to FTMO on-site employees in our Prague office.*