Paid Social Analyst

Job description

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times. Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us. Pay at Intact is about much more than just salary. Flexible work arrangements and a hybrid work model Possibility to purchase up to 5 extra days off per year Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life) Salary range (but not limited to): 69,200 - 84,600 Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance): 7.5% As part of our commitment to Win As A Team , we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares. Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan. Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well. About the role We are looking for a Paid Social Analyst to plan, execute and optimize paid social campaigns across major platforms, with additional platforms to be added as needed, driving profitable growth and improving ROAS through smart optimization and creative testing. This role blends hands-on campaign execution with data-driven analysis to deliver measurable business outcomes and support full-funnel marketing strategies. We’re seeking a strategic, hands-on marketer who thrives in fast-paced environments and loves turning performance data into clear actions. What you'll do here: Plan, build, and optimize paid social campaigns across platforms like Facebook, Instagram, Reddit, LinkedIn, TikTok, Snapchat and Pinterest Build and refine audience strategies using first-party data, retargeting, and privacy-safe approaches Own campaign execution end-to-end, including setup, pacing, budget management, and performance optimization Partner with creative, analytics, and marketing teams to deliver integrated, full-funnel campaigns Run structured A/B and multivariate tests across audiences, creative, and bidding strategies to continuously improve results Analyze performance beyond platform data, using tools like Adobe Analytics and Power BI dashboards to generate actionable insights that influence future strategies Translate campaign performance into clear, business-focused recommendations for stakeholders What you bring to the table: 3+ years of experience in Paid Social marketing Hands-on experience with platforms such as Meta and Reddit Ads Manager Proficiency in MS Office Suite; experience with Looker Studio and Adobe Analytics is a plus Experience collaborating with creative and cross-functional teams. Good to have – understanding of other digital channels – Search, Programmatic etc. Strong understanding of performance marketing metrics (CPA, ROAS, LTV, etc.). Experience with conversion rate optimization (CRO) is an asset Understanding of attribution models, tracking (pixels, TMs), and measurement frameworks Strong ability to connect business objectives with media performance, translating insights from data into actionable optimizations that drive tangible business results Business- and outcome-oriented, able to connect campaign performance to broader growth and efficiency goals Proven track record in managing large-scale, multi-brand, multi-product campaigns with significant budgets Detail-oriented with strong operational discipline in campaign setup, tracking, and reporting Accountable and proactive, with a strong sense of ownership over performance and results A clear communicator who can simplify complex data into compelling insights and recommendations A structured thinker who approaches problems with a hypothesis-driven, test-and-learn mindset Driven self-starter who is comfortable working both independently and collaboratively with multiple departments and disciplines in a fast-paced environment Adaptable and curious, staying ahead of platform changes, privacy updates, and industry trends For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country. No Canadian work experience required, but must have authorization to work in Canada. #LI-hybrid Il s'agit d'un nouveau rôle au sein de notre équipe en pleine croissance | This role is a new member of our growing team. We are an equal opportunity employer At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives. We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community. As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today. We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request. If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs. Learn more about our recruitment process and your candidate journey here. Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility. If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.