Paid Social Growth Analyst, APAC

Job description

About the role Rippling is looking for a Paid Social Analyst, APAC (contractor) to own paid social campaigns for the Core HR product across key APAC markets, primarily Australia, Singapore, India, and New Zealand. This person will serve as the primary paid social point of contact for APAC and partner closely with the International Growth team and regional stakeholders to drive efficient pipeline and ARR growth. In this role, you will lead strategy and execution across LinkedIn and Meta, managing budget allocation, campaign performance, and testing plans across a diverse set of markets. You will localize creative and copy for regional audiences, tailor messaging to local ad formats and buyer behavior, and identify opportunities to support Rippling's continued expansion across APAC. You'll work cross-functionally with APAC Sales, Marketing Operations, Growth and Demand Gen managers, and Brand to launch campaigns, share insights, and shape regional strategy that drives both brand awareness and pipeline. A key part of the role is owning full-funnel performance — tracking how leads progress through the sales funnel, identifying conversion bottlenecks, and using data to continuously improve results. This role is ideal for someone who is analytical, action-oriented, and excited to build. You should be comfortable brainstorming and testing new audiences and campaign ideas, using AI and analytics tools to improve decision-making, and navigating regional nuances in platform performance, privacy regulations, and audience behavior across Australia, Singapore, India, and New Zealand. What you will do Own paid social strategy and execution across APAC markets for Rippling, with a primary focus on Australia, Singapore, India, and New Zealand. Optimize budget allocation and campaign performance across LinkedIn and Meta, with potential to expand into other paid social channels, balancing efficiency, scale, and market priorities. Develop region-specific creative and copy tailored to local audiences, messaging, and ad formats while testing new audiences, campaigns, and market-entry strategies. Partner with cross-functional stakeholders, including APAC Sales, Marketing Operations, and Brand, to evolve regional strategy and launch campaigns. Monitor down-funnel performance and build AI- and analytics-driven tools, frameworks, and reporting to improve funnel conversion and ARR generation across APAC while navigating regional privacy and platform nuances. What you will need 3+ years of experience managing paid social, in particular Meta and Linkedin at high-growth companies, B2B preferred Strong ownership mindset: You are motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve. Ability to communicate well across teams: You’ll need to clearly explain ideas and updates to different teams and partners to keep projects moving smoothly and be able to manage priorities across time zones. Strong project management skills: You are able to balance multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand. Bias to action: You’ll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the finish line. Structured, data-driven problem-solving skills : You are able to analyze and find solutions to ambiguous problems. You should be comfortable analyzing data in tools like Google sheets or SQL to find ways to improve results. Inbox 0 mindset : You are extremely organized. You have the ability to prioritize tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope. Hackiness and creativity: You’re constantly generating new ideas and are eager to experiment. Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. #LI_Hybrid About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ addresses.