Paid Social Growth Manager

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Social Growth Manager based in the United States.** We are seeking a performance-driven Paid Social Growth Manager to accelerate customer acquisition and revenue growth for ambitious direct-to-consumer (DTC) brands, e-commerce businesses, and established retail companies. In this role, you will manage a portfolio of three to five client accounts, leading Meta advertising strategies across Facebook and Instagram. You will combine data-driven media buying, creative strategy, and performance analysis to optimize campaigns, manage substantial advertising budgets, and deliver measurable business results. Working closely with growth strategists, creative teams, and cross-channel media specialists, you will turn client objectives into actionable growth initiatives. You will also serve as a trusted partner to clients, translating campaign performance into clear insights and strategic recommendations. This is an exciting opportunity for an entrepreneurial digital marketer who thrives in a fast-paced agency environment and enjoys solving complex growth challenges. ### Accountabilities: - **Campaign strategy and planning:** Collaborate with growth partners, directors, and media buyers across other channels to translate client business objectives into effective paid social strategies for Meta, including Facebook and Instagram. - **Media buying and campaign optimization:** Plan, launch, manage, and continuously optimize advertising campaigns to achieve and exceed key performance indicators (KPIs), including customer acquisition, return on ad spend, and revenue growth. - **Budget management:** Oversee daily advertising spend, budget allocation, and campaign pacing across multiple accounts, ensuring efficient investment and alignment with client objectives. - **Creative strategy and development:** Partner with internal creative strategists to develop advertising concepts, establish creative testing priorities, prepare creative briefs, and build scalable pipelines for producing high-performing ad content. - **Creative performance optimization:** Evaluate image, video, and copy performance against campaign objectives, apply platform-specific creative best practices, and recommend iterations based on performance data and emerging trends. - **Performance analysis and reporting:** Monitor, analyze, and interpret campaign data using Meta Ads Manager, Google Analytics 4 (GA4), Shopify, Looker Studio, and other relevant platforms to assess performance and identify growth opportunities. - **Data-driven recommendations:** Develop performance reports, identify trends and areas for improvement, and present actionable insights to clients and internal stakeholders to support informed strategic decisions. - **Client relationship management:** Serve as the primary point of contact for Meta advertising performance, regularly communicating campaign results, strategic recommendations, testing outcomes, and optimization priorities. - **Cross-functional collaboration:** Coordinate with creative teams, growth partners, directors, and media specialists across paid channels to align campaign strategies and support broader marketing objectives. - **Attribution and tracking:** Monitor campaign measurement and multi-channel attribution, investigate tracking discrepancies, troubleshoot data quality issues, and help maintain reliable performance reporting. - **Platform expertise:** Stay current with Meta advertising updates, platform features, algorithm changes, creative trends, and industry best practices, translating relevant developments into practical campaign improvements. - **Knowledge sharing:** Document successful strategies, creative learnings, optimization processes, and campaign best practices to strengthen internal expertise and improve client outcomes. - **Portfolio management:** Balance campaign execution, reporting, client communication, and strategic planning across three to five accounts while maintaining high standards of quality and responsiveness. - **Continuous improvement:** Identify opportunities to improve campaign efficiency, creative effectiveness, customer acquisition, and overall account performance in a dynamic, results-oriented environment. ## Requirements: - At least 3 years of hands-on experience managing and optimizing Meta advertising campaigns across Facebook and Instagram. - Demonstrated experience working with direct-to-consumer (DTC) brands and e-commerce businesses, particularly campaigns optimized for purchases and online revenue. - Proven track record of managing substantial advertising budgets, with experience overseeing accounts spending at least $100,000 per month. - Strong understanding of paid social strategy, campaign structure, audience targeting, budget allocation, bidding strategies, and performance optimization. - Experience developing and executing creative strategies for Meta advertising, including ad concept development, creative briefing, content pipeline management, and structured creative testing. - Familiarity with creative best practices across image, video, and copy formats, including the ability to identify creative opportunities that can improve campaign performance and support account growth. - Strong analytical capabilities and experience interpreting performance data to evaluate campaign effectiveness, identify trends, and make data-backed recommendations. - Proficiency with Meta Ads Manager and relevant analytics and reporting tools, including GA4, Shopify, and Looker Studio. - Solid understanding of multi-channel attribution, conversion tracking, and paid media measurement, with the ability to configure, diagnose, and troubleshoot tracking and attribution issues. - Experience managing multiple client accounts simultaneously, balancing media execution, reporting, communication, and strategic priorities. - Excellent written and verbal communication skills, with the ability to present complex performance insights clearly and confidently to clients and internal stakeholders. - Strong relationship-building skills and a client-focused mindset, with the ability to communicate proactively and build trust through strategic guidance and measurable results. - Critical thinking and problem-solving skills, with the ability to navigate ambiguity, identify root causes, and develop practical solutions to complex campaign challenges. - Strong organizational skills, attention to detail, and the ability to manage competing priorities in a fast-paced, performance-oriented environment. - An entrepreneurial mindset, adaptability, and a strong sense of ownership over campaign performance and client outcomes. - Ability to work effectively under pressure while maintaining analytical rigor, responsiveness, and high-quality execution. **Preferred qualifications:** - Experience with additional paid media channels, including TikTok, Pinterest, and Google Ads. - Familiarity with cross-channel media planning and the interaction between paid social, search, and other digital acquisition channels. - Experience working with multiple e-commerce brands across industries such as apparel, beauty, lifestyle, and consumer products. - Experience scaling advertising accounts through structured creative testing, performance analysis, and systematic budget optimization. - Previous agency experience managing multiple client relationships and delivering measurable performance improvements across a portfolio of accounts. ## Benefits: - **Competitive salary:** Annual base salary ranging from $95,000 to $110,000 USD. - **Remote work flexibility:** Work remotely from an eligible U.S. state, with no regular office attendance required. - **Medical insurance:** Group medical coverage to support your health and well-being. - **Dental insurance:** Dental coverage as part of the comprehensive benefits package. - **Vision insurance:** Coverage for eligible vision care needs. - **Short-term and long-term disability insurance:** Financial protection in the event of a qualifying disability. - **Life insurance:** Life insurance coverage for additional financial security. - **401(k) retirement plan:** Eligibility after one year of service, with employer matching contributions. - **Paid time off:** Paid leave to support personal commitments, rest, and work-life balance. - **Paid sick leave:** Time off to manage illness and health-related needs. - **Employee Assistance Program (EAP):** Access to resources designed to support employee well-being. - **Professional growth:** Opportunities to develop advanced paid media, creative strategy, analytics, and client management expertise. - **High-impact work:** The opportunity to influence revenue growth and customer acquisition for ambitious e-commerce and retail brands. - **Collaborative environment:** Work alongside growth strategists, creative specialists, and digital marketing professionals in a performance-focused agency setting.