Paid Social Lead

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Paid Social Lead based in Canada.** In this leadership role, you will shape and scale paid social marketing strategies designed to drive sustainable revenue and profitability across multiple consumer-focused industries. You will oversee campaign strategy, performance optimization, and team development, with a strong emphasis on affiliate marketing and data-driven decision-making. Managing campaigns across platforms such as Meta, TikTok, and YouTube, you will identify growth opportunities and develop repeatable approaches to profitable customer acquisition. You will collaborate with international stakeholders, affiliate partners, and internal teams to improve campaign performance, tracking, reporting, and conversion rates. This opportunity is ideal for an experienced performance marketer who thrives in a fast-paced, entrepreneurial environment and enjoys solving complex challenges. You will have the autonomy to build a high-performing team, establish best practices, and influence the broader paid social growth strategy. ### Accountabilities - **Develop paid social strategy:** Define, implement, and continuously refine the paid social marketing roadmap to achieve business growth, revenue, and profitability objectives. - **Build and lead a high-performing team:** Recruit, develop, and manage paid social marketers, establish clear performance expectations, and support team members through regular feedback and career development discussions. - **Manage campaign execution and optimization:** Oversee the launch, monitoring, testing, and optimization of campaigns across Meta, TikTok, YouTube, and other relevant paid social platforms. - **Drive revenue and profitability:** Establish performance goals and guide campaign investments to deliver measurable commercial results across a diverse portfolio of products and business categories. - **Identify new business opportunities:** Conduct competitor and market research to uncover promising products, services, and affiliate marketing opportunities. - **Apply performance marketing best practices:** Use data, experimentation, and continuous improvement to strengthen campaign efficiency and expand successful approaches across different verticals. - **Develop team processes and capabilities:** Create workflows, playbooks, and training resources that improve consistency, knowledge sharing, and team performance. - **Manage affiliate partnerships:** Build strong relationships with affiliate partners, align on commercial objectives, and identify opportunities to improve collaboration and results. - **Improve tracking and reporting:** Work with internal stakeholders to define tracking, analytics, reporting, and automation requirements that support accurate measurement and informed decisions. - **Optimize landing pages and conversions:** Partner with digital experience teams to improve user journeys and conversion rates through structured A/B testing and iterative experimentation. - **Communicate performance to leadership:** Provide regular updates on campaign results, strategic priorities, progress against targets, and emerging growth opportunities. - **Collaborate across teams and regions:** Work with international colleagues and cross-functional stakeholders to align paid social initiatives with broader business objectives. **Requirements:** - At least **6 years of experience in paid social performance marketing** within a data-driven environment. - Strong expertise in paid social advertising platforms, particularly Meta, and familiarity with TikTok, YouTube, and other relevant advertising channels. - Experience in affiliate marketing, lead generation, or comparable performance-based marketing models. - Demonstrated ability to develop and execute marketing strategies that deliver measurable revenue and profitability outcomes. - Proven experience building, leading, and developing high-performing marketing teams. - Strong quantitative and analytical skills, including the ability to interpret campaign data, identify trends, and translate insights into actionable decisions. - Proficiency with advertising technologies, campaign management platforms, and performance measurement tools. - Hands-on experience with A/B testing, conversion rate optimization, experimentation, and continuous campaign improvement. - Proficiency in Microsoft Excel and the ability to work confidently with performance data and reporting. - Strong communication, organizational, and collaboration skills, with the ability to work effectively across teams and international offices. - An entrepreneurial mindset, a proactive approach to problem-solving, and a willingness to take ownership in a fast-paced, evolving environment. - A forward-thinking attitude, with the ability to identify new opportunities, challenge existing practices, and continuously improve marketing performance. **Benefits:** - **Remote work:** The original posting identifies the role as remote, although it lists London, United Kingdom, as the location. Remote eligibility for candidates based in Canada should be confirmed. - **Leadership opportunity:** The chance to shape paid social strategy, build a high-performing team, and influence business growth. - **Strategic ownership:** Responsibility for campaign roadmaps, performance optimization, affiliate partnerships, and new revenue opportunities. - **Cross-functional collaboration:** Opportunities to work with international teams and specialists across marketing, analytics, technology, and digital experience. - **Professional development:** Experience developing team capabilities, implementing best practices, and exploring new performance marketing channels. - **Compensation:** Salary, bonus structure, equity, healthcare, retirement benefits, and other specific perks are not stated in the supplied job description and should be confirmed with the hiring team. - **Location and employment eligibility:** The source posting lists London, United Kingdom. Canadian employment arrangements, payroll eligibility, and any location-specific compensation or benefits must be confirmed before applying.