Paid Social Lead, International

How we think about marketing

At Euc, marketing is about capturing attention and turning it into real growth.

We're not here to chase perfect CTRs or vanity metrics. We're here to grow the business by finding where our audience is, grabbing their attention, and telling stories that drive action.

We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" campaigns that never move the needle.

Here's how we think:

• Creative wins. We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention
• Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on
• Ad buying is problem solving. Whether it's fixing a leaky funnel or finding the next unlock, curiosity is our superpower
• Fit matters. A good idea needs to match the channel. We tailor stories to the format, and we're ruthless about what we let run
• Data is a compass. We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impact
• We focus on outcomes, not channels. If Meta works, we scale it. If TV works, we shift spend. No channel loyalty. Just growth

What's next?

We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones, with a 90-day window per market to hit target CAC.

We're hiring a Performance Lead for the international team to help drive that growth. You'll own channel execution across our international portfolio and work alongside Jordan (Head of International Growth and Performance) and Juan (Staff Performance Marketer) to set the pace.

You'll also work closely with best-in-class performance marketers across our Australia and UK teams, who have built the playbooks we're now scaling globally.

About the role (What you'll be doing)

We're looking for a performance marketer who works fluidly across channels and platforms. Meta is your deepest channel, but you'll think and operate just as comfortably across landing pages, lifecycle handoffs, measurement, and creative strategy. In a market launch, every part of the funnel moves at once, and we need someone who can move with it.

This is a hands-on role for someone who likes being in the account and the data, designing the next test rather than briefing it. You'll work across markets, brands, and channels, with strong central support on signal architecture, measurement, and creative production.

You'll:

• Run and scale Meta across our international markets (Germany, Canada, Japan) and the new markets we launch over the next 12 months, with a focus on day-to-day execution and steady performance lift
• Scale TikTok and emerging channels alongside Meta as they grow into a meaningful share of spend, bringing the same rigour to creative testing and measurement
• Help stand up new markets end-to-end, partnering with central teams on signal architecture, account structure, measurement setup, and creative production from day one
• Stay current on platform changes (Advantage+, ASC, server-side eventing, attribution, bidding) and translate them into account changes that actually move the needle, not just the report
• Design and run tests across creative, audiences, bidding, and signal, and define what a successful test looks like before it ships
• Work cross-channel on landing page experiments, measurement methodology, quiz and signal design, lifecycle handoffs, and search partnership. You don't need to own every channel, but you do need to think and act across them
• Bring a commercial point of view to budget allocation conversations with the Head of International Growth and Performance, the Head of Search and Marketing Analytics, and the local Heads of Growth. You're fluent in CAC, LTV, payback, and the trade-offs between volume and efficiency
• Partner with Central Creative and Production on briefs, testing, and pillar mix, informed by what the data is telling you
• Own the performance reporting cadence for the markets you operate in, turning numbers into insight and next steps the wider team can act on
• Share learnings across markets so what works in one place reaches the others quickly

This role is ideal for someone who enjoys working hands-on across the funnel rather than going deep on a single channel. You'll be measured on the performance of the markets you operate in, the speed with which new markets reach target CAC, and the quality of the cross-market learning you contribute to.

About you (Who you are)

You're a performance marketer with strong Meta foundations who has worked across the funnel, not just the buy. You're comfortable in conversations about landing pages, measurement, lifecycle, and creative strategy, and you reach for commercial framing as easily as platform mechanics.

You'll likely bring:

• 5+ years of performance marketing experience in direct-to-consumer brands, with Meta as your deepest channel
• Current fluency in modern Meta mechanics: Advantage+/ASC vs manual, server-side eventing and CAPI, attribution windows, learning phase, and bid strategies. You can talk through a Meta change in the last 12 to 18 months that actually changed how you operate, not just how you report
• A track record of working across the funnel, not just the ad account. You're as comfortable in a landing page review or measurement conversation as you are in Ads Manager
• Experience standing up performance marketing in a new market or for a new brand, not just inheriting and operating an existing account
• A background in consumer subscription or considered-purchase categories (telehealth, fintech, DTC subscription, education). Apps growth and pure lead gen are different muscles and aren't the focus here
• Commercial framing as a first instinct. CAC, LTV, payback, and contribution margin are how you think about budget decisions
• Hands-on instincts. You design the test, write the doc, and look at the data yourself
• Comfort with ambiguity. You can take a vague problem ("we have budget, where should it go?") and turn it into a defensible plan within a week
• Strong written communication. You'd rather send a doc than book another meeting

Bonus points if you also bring:

• Healthcare or other regulated-industry experience
• Multi-market international experience (especially Europe or APAC)
• Native or fluent in a second European language (German particularly useful)
• Familiarity with measurement methods beyond platform attribution (geo holdouts, incrementality, MMM)
• Comfort with SQL or BigQuery, even at a basic query-modify level
• Lifecycle or CRM literacy. You've worked closely with a lifecycle team and understand where paid hands off
• Hands-on contribution to landing page testing or CRO programmes
• Prior experience working with or in-house with a Central Creative and Production model
• Fluency with Claude Code or other AI workflow tools. You use AI to make yourself faster, smarter, and more rigorous, not to replace your thinking

What this role isn't

• It helps to be upfront about who this role is and isn't for, so we don't waste anyone's time:
• It isn't a single-market BAU buyer role. Local BAU buying sits with market-level operators, and this role works across markets
• It isn't a Meta-only role. Meta is the deepest channel, but you'll think and work across the full funnel
• It isn't a brief-and-review strategy role. You'll be in the account, designing the test, and looking at the data
• It isn't an apps-growth role. Apps acquisition mechanics like MMP attribution and CPI optimisation aren't the focus here
• It isn't a "stable Meta playbook" role. The platform changes quickly, and the playbook is being rebuilt as it does. You'll enjoy that change rather than resist it

Why join Eucalyptus?

• Make real impact, fast. We move quickly, build in the open, and learn by doing. You'll help deliver real health outcomes for real patients from day one
• Operate at scale. Run media for one of the world's fastest-growing health companies across multiple countries
• Be supported to grow. Regular feedback, professional development budget, and access to senior operators who'll challenge you to get better
• Work with incredible people. High talent bar. No ego. Serious care for the mission
• Global exposure. Access to markets, brands, and categories that would take years to reach elsewhere

Perks and benefits

• Hybrid working (3 days/week in our Old Street office)
• Annual professional development budget
• Equity options so you share in our growth
• 25 days holiday + bank holidays
• Wellness allowance
• Enhanced parental leave (20 weeks paid for primary carers)
• Fun, frequent socials (our last winter party was in Paris)
• Your own MacBook, setup, and Euc swag