Paid Social Manager

Job description

### ⌘ About Timeleft Timeleft is a social app that brings strangers together. We match people into groups of 6 and send them to restaurants, cafés, and bars for dinners, drinks, coffees, and runs. Every week, 150,000+ people use Timeleft across 200+ cities in 52 countries. We're 100 employees and growing fast. Our product only works if people book. That makes paid social the engine: Meta, TikTok, YouTube, Snap — all live, all scaling, all competing for the next install and the next dinner. The Lead owns the strategy; we need someone in the cockpit every day making the accounts perform, bringing tests to the table, and pushing each platform harder. That's where you come in. ### ⌘ About The Role The Paid Social Manager is the hands-on operator inside our paid acquisition function. You sit in Ads Manager daily, run performance across Meta and non-Meta channels, and work closely with the Paid Social Lead to scale what works and kill what doesn't. You don't just execute — you bring hypotheses, design tests, brief creative, and help shape where we spend next. Reports to the Paid Social Lead. ### ⌘ Key Responsibilities - Run day-to-day performance across our paid social accounts. Ads Manager, campaign structure, budgets, bidding, creative rotation, kill rules - Support scaling across Meta, TikTok, YouTube and Snapchat (+ others). Push each platform harder against the Lead's strategy and contribute to the exploration of what to open next - Bring hypotheses and bets to the Lead. Not just execute the plan; help shape it - Test structurally. Design tests, ship them, read the results, iterate. Never spray and pray - Work with the creative strategist on creative bets. Persona-coded, hook-clear, format-native briefs to the Content Studio - Bring AI into how you work. LLMs and automation to compress reporting, brief generation, keyword research, and repetitive tasks - Weekly performance review with the Lead. Diagnose the numbers, name what changed, propose the next move - Contribute to our operating playbook. If you find a better way to run something, write it down ### ⌘ About You - **Hands-on paid social operator**, in Ads Manager every day in your current role. Not supervising, actually doing - **Deep Meta experience** at material spend levels, ideally at a consumer subscription or consumer-app business - **Real depth on at least one of YouTube, TikTok, or Snapchat.** Not "we tested it once". You have run these platforms as a primary channel and know what makes them work - **Process-oriented.** You have a documented way of running your accounts and can explain it. You find and remove your own bottlenecks - **AI-native.** LLMs and automation are part of how you already work. You can name three ways AI has compressed your workflow in the last six months - **Testing discipline.** You can walk us through three tests you designed, ran, and drew a clear conclusion from - **Creative sensibility.** You brief creative that lands. You know why a hook works and why a hook does not - **Collaborative.** You bring your Lead into decisions, you push back when the strategy needs pushing back on, you do not operate in silence - **You bring bets.** You do not just execute the brief; you have hypotheses and you want the room to test them - **Experience across funnels.** App-install and web. You have run both and know where they behave differently. ### ⌘ What This Role Is NOT - **Not a Lead role.** The Lead owns strategy, the auction end to end, and the channel budget. You run the accounts against that strategy and bring bets into the mix - **Not a Meta-only role.** You will be pushing TikTok, YouTube and Snap alongside Meta. If you only want to run Meta, this is not the seat - **Not a strategy-only role.** You are hands-on in Ads Manager every day - **Not a people-management role.** IC shape ### ⌘ What's In It For You - **Real scaling ground across Meta, TikTok, YouTube and Snap.** All four are live; your job is to make them bigger - **Space to bring your own hypotheses and bets.** You are not just executing a plan - **Close partnership with the creative strategist** on where creative goes next - **A team that runs on evidence, not vibes.** We optimise to truth, not platform-reported metrics - **Direct line to the Paid Social Lead** and exposure to the wider marketing team - Competitive base, equity, and standard Timeleft benefits, including the Timeleft dinners themselves ### ⌘ Expected Outcomes **At 3 months:** - You own day-to-day performance across the Meta account under the Lead's strategy - You are contributing meaningfully to scale on TikTok, YouTube and Snap - Your AI-augmented workflow is running: reporting, brief generation, and repetitive tasks are compressed - Weekly performance readouts with the Lead are humming; you diagnose the numbers rather than narrating activity - Creative briefs to the Content Studio are landing to spec **At 6 months:** - Material scale progression on at least one of TikTok, YouTube or Snap - You are shipping structural tests weekly with documented learnings - Hypotheses and bets you have brought to the Lead are landing in the roadmap - The Lead can rely on you to run performance while they focus on the next thing - The operating playbook for paid social has your fingerprints on it ### ⌘ Recruitment Process 1. **Introduction Interview (30 min)** with Talent Acquisition Lead 2. **Business Interview (30 min)** with Paid Social Lead. Deep dive on Meta experience, non-Meta channels, testing discipline, and AI use 3. **Case Study (take-home, ~3 hours)**: a realistic Timeleft scenario across Meta and at least one non-Meta channel 4. **Final Interview - Case Study Debrief (60 min)** with Paid Social Lead and VP Marketing We might ask for references.