Paid Social Manager

Job description

Position: Manager, Paid Social Company: Mason Interactive Location: Brooklyn, NY (Hybrid, up to 3 days/week in office) Job Overview: Mason Interactive is seeking a Paid Social Manager to own day-to-day campaign management and tactical execution. Reporting to the Supervisor of Paid Social, you will drive performance through creative, data-driven strategies that deliver real results for our clients. Key Responsibilities: Own Campaign Operations: Manage daily paid social activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs. Execute Strategic Plans: Translate media strategies into effective paid social campaigns. Balance performance goals with budget constraints through smart audience targeting, bidding, and optimization. Master Platform Expertise: Maintain deep knowledge of social platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit), stay current on features, ad formats, and policies, and drive innovation. Manage Creative Performance: Partner with creative teams to develop, test, and iterate on ad creative. Use A/B testing and performance data to identify winning concepts and address creative fatigue. Collaborate Across Teams: Partner with Client Services, Creative, Paid Search, and Analytics to integrate paid social into broader strategies. Communicate needs clearly and respond promptly to requests. Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations. Adhere to Processes: Follow established workflows, maintain documentation, update throughout the day, and report time accurately in Harvest daily. Qualifications: Minimum 3 years of experience in a digital marketing/agency setting with paid social campaign management. Minimum 2 years of direct client account management/ownership experience. Proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, plus working knowledge of pixel and conversion tracking setup. Strong analytical skills with the ability to evaluate marketing metrics and make data-driven decisions. Excellent organizational skills to manage multiple projects and teams effectively. Preferred: Certifications such as Meta Blueprint, TikTok Academy, and Google Analytics. Experience with lead generation campaigns, ideally for education-sector clients. Experience supporting and training marketing team members. Proven track record of growing client accounts and achieving marketing objectives. Benefits: Competitive salary with 401K matching. Comprehensive health, dental, and vision insurance. Unlimited PTO and paid holidays. Extensive training and development opportunities during tenure.