Paid Social Media Buyer

Job description

Media Buyer – Paid Social This role will be pivotal in driving success across paid social channels by executing and optimizing high-performance paid media strategies. As a key player, you will execute on paid social strategies, analyze campaign performance, identify opportunities for improvement, and implement data-driven strategies to maximize ROI. You will stay up-to-date on the latest channel features and trends, manage performance analytics, and support the broader marketing team with insights and recommendations to drive growth. Responsibilities Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights Analyze performance data to identify patterns, optimization opportunities, and scalable strategies Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers Pull key performance data to support strategic planning and forecasting across the agency Support the sales process by executing detailed audits of prospective clients’ paid social accounts Qualifications Bachelor's degree in Marketing, Business, or a related field 3+ years of experience managing paid social campaigns Deep expertise in Meta, X, Reddit, and Pinterest Ads Managers, including audience segmentation, bidding strategies, and creative formats Strong analytical skills with experience in interpreting data to drive strategic decisions Experience with A/B testing, multivariate testing, and creative optimization Proficiency in campaign management tools and reporting platforms Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously Excellent communication and collaboration skills with the ability to present insights to both internal and external stakeholders A passion for staying ahead of digital marketing trends and adapting strategies to reflect new platform capabilities Compensation Competitive salary Healthcare 401k Unlimited PTO Salary $50-65k annually