Paid Social Media Manager

Job description

About the role You’ll own the day-to-day performance and optimization of paid social campaigns for a portfolio of primarily eCommerce and DTC clients, with occasional lead generation accounts. This role is rooted in strong performance media execution - driving revenue, improving efficiency, and scaling campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn. You’ll translate client business goals into full-funnel paid social strategies, balancing prospecting, retargeting, and creative testing to drive measurable growth. While the core of this role is performance-focused, you’ll also be expected to think holistically about the funnel - understanding how discovery, consideration, and conversion efforts work together and how paid social integrates into a broader digital ecosystem. You’ll collaborate cross-functionally with Creative, Client Strategy, SEO, and broader Paid Media teams to execute integrated campaigns, while maintaining a strong hands-on understanding of campaign builds, optimizations, testing, and reporting, and collaborating with ad operation support teams to ensure high-quality execution at scale. As a client-facing contributor, you’ll help communicate performance insights, testing learnings, and strategic recommendations that drive smarter investment decisions. Additionally, you may support paid social efforts tied to Social Commerce initiatives (such as TikTok Shop and GMV Max programs), helping connect paid media activation to conversion pathways and platform-native shopping experiences. What you’ll do Campaign Strategy & Execution Building, launching, and managing paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn Structuring full-funnel campaign architectures with a strong emphasis on performance and conversion outcomes Managing budgets, pacing, bid strategies, and spend allocation decisions to maximize efficiency and scalable growth Supporting paid social programs tied to Social Commerce initiatives (e.g., TikTok Ads driving to TikTok Shop, GMV Max-style approaches) Performance Optimization & Testing Monitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, and revenue Designing and executing structured A/B tests across creative, audiences, placements, and funnel stages Iterating on campaign structure, creative hooks, and audience strategies based on performance signals Documenting test learnings and scaling high-performing tactics across accounts Measurement & Analytics Analyzing platform data, GA4, and attribution tools to evaluate performance and inform optimization decisions Supporting measurement best practices including pixel tracking, CAPI where applicable, and clean campaign tagging Translating performance data into actionable insights and clear next-step recommendations Contributing to incrementality thinking, lift studies, attribution models (MTA/MMM exposure), and cross-channel performance interpretation Creative & Cross-Functional Collaboration Partnering closely with Creative teams to develop and iterate on social-first, performance-driven ad concepts Providing creative feedback rooted in performance data (hooks, formats, messaging, thumbstop rate, etc.) Collaborating with Client Strategy, SEO, and Paid Media teams to ensure paid social aligns with broader marketing goals Supporting integrated campaign planning that connects paid social to lifecycle, retention, and broader funnel initiatives Client Communication & Account Ownership Owning performance outcomes for assigned accounts, including strategic direction, optimization priorities, and execution quality across internal and support teams Participating in client calls and performance discussions as a trusted executional lead Preparing reporting insights, optimization rationales, and testing updates for internal and client stakeholders Managing multiple client accounts simultaneously with strong organization and prioritization Building trust through proactive communication, accountability, and consistent delivery of high-quality work What You Bring Paid Social Execution & Performance Expertise 3–5 years of hands-on paid social experience (agency experience strongly preferred) Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands Strong platform expertise in Meta and TikTok, with working knowledge of Pinterest, Reddit, Snapchat, and LinkedIn A true “hands-on keyboard” mindset with the ability to both strategize and execute at a high level Funnel & Strategic Thinking Understanding of full-funnel paid social strategy, including prospecting, retargeting, and lifecycle-aligned activations Ability to connect paid social performance to broader business goals such as revenue growth, LTV, and customer acquisition efficiency Comfort balancing immediate performance goals with longer-term testing and funnel development Curiosity around evolving paid social trends, platform updates, and emerging social commerce opportunities Measurement & Analytical Skills Strong analytical mindset with the ability to interpret data and translate it into actionable optimizations Experience using GA4, platform analytics, and reporting tools to evaluate campaign performance Familiarity with attribution models, lift studies, incrementality concepts, and modern measurement approaches (MTA, MMM exposure is a plus) High attention to detail with strong QA habits and data accuracy standards Platform & Social Commerce Fluency Experience running campaigns that drive on-platform or social commerce outcomes (e.g., TikTok Shop, catalog sales, conversion-focused flows) Understanding of how paid media supports platform-native shopping experiences and conversion ecosystems Comfort working in fast-evolving ad environments, including beta features and new ad products Familiarity with catalog-driven advertising, feed-based campaigns, and platform-native shopping formats Communication & Professional Presence Clear and confident communicator in client-facing and internal environments Ability to explain performance trends, testing insights, and optimization strategies in a digestible way Strong organizational skills and ability to manage multiple deadlines and priorities Collaborative, proactive, and solutions-oriented mindset Bonus Qualifications Experience supporting Social Commerce programs (TikTok Shop, GMV Max, affiliate + paid integration, etc.) Exposure to server-side tracking, CAPI, or advanced conversion tracking setups Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.) Prior experience mentoring junior team members or contributing to internal best practices Familiarity with eCommerce platforms (Shopify, WooCommerce, etc.) and conversion-focused campaign structure s Why Join Us You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized. We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow. Benefits & Compensation We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including: Competitive compensation Flexible work environment Medical, dental, and vision insurance Unlimited paid time off 401(k) with company match Company-paid life and disability insurance Paid parental leave A collaborative culture with autonomy and ownership Employee wellness programs and additional perks Additional Information No agencies, please. We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs. At this time, we are unable to sponsor or transfer employment visas for this position. About Us We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative. WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations. REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate. Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.