Paid Social Media Supervisor

Job description

Location : Hybrid – in office 2x/week and open to candidates in San Francisco or New York About the Agency: We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do. Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence. What you’ll do: Campaign Strategy & Management: Develop, execute, and optimize paid social media strategies for B2B clients to achieve business goals, including lead generation, brand awareness, and customer acquisition. Paid Social Media Execution: Lead and manage paid campaigns across LinkedIn, X, Meta, and other platforms relevant to B2B marketing. Ensure campaigns align with overall business objectives and brand guidelines. Audience Targeting & Segmentation: Use advanced targeting techniques (e.g., custom audiences, lookalike audiences, interest-based targeting) to reach key decision-makers and prospects in relevant industries. Budget Management: Oversee campaign budgets, ensuring optimal allocation and performance tracking. Make recommendations for budget adjustments based on performance data and business priorities. Analytics & Reporting: Regularly analyze and report on campaign performance, using data-driven insights to improve results. Provide actionable recommendations to optimize ROI and achieve KPIs. Cross-Functional Collaboration: Work closely with the content, creative, and analytics teams to ensure campaigns are effectively supported with the right messaging, creative assets, and tracking setups. Market & Competitive Analysis: Stay up to date on B2B marketing trends, platform updates, and competitor activities to maintain a competitive edge in the market. Team Leadership & Development: Mentor and provide guidance to junior team members, helping them to grow their skills and deliver high-quality results. Manage multiple deadlines and troubleshoot problems in real time, refining processes in real time to ensure they do not occur again in the future. Represent the social team in client and internal engagements to present plans, secure feedback, and coordinate details. Work closely with Content, Strategy and Creative departments on identifying key audiences and channels, market-specific value propositions, key messages, and account planning. What you'll bring: 5+ years of experience in social media marketing 3+ years of experience in a fully integrated marketing agency Experience in social media, marketing, and/or digital media planning. Preferred Certifications: Facebook Blueprint, LinkedIn Marketing Solutions, etc. Proven success in managing paid social media campaigns for B2B clients. Platform Expertise: Extensive experience with paid social platforms, including LinkedIn Ads, Facebook Ads, Twitter Ads, and others. Experience with paid social media advertising tools (e.g., LinkedIn Campaign Manager, Facebook Ads Manager, etc.). Data-Driven: Strong analytical skills with experience using tools like Google Analytics, social media insights, and other performance tracking platforms to measure and optimize campaign performance. Strategic Thinking: Ability to think critically and strategically about B2B marketing and how paid social fits within the broader marketing strategy. Communication Skills: Strong written and verbal communication skills, with the ability to effectively present data, insights, and recommendations to senior stakeholders. Project Management: Highly organized with the ability to manage multiple campaigns and projects simultaneously under tight deadlines. Benefits & Perks Remote/Hybrid work environment Unlimited PTO Birthday Off Learning & development Professional growth opportunities Healthcare coverage Insurance Life Insurance 401K Plan w/ employer match Employee Assistance Program Social Events & Celebrations DEI Committee 12 paid company holidays Corporate Social Responsibility The salary range for this job is $100,000 - $110,000 What to expect in our hiring process: Phone screen with our talent team Hiring manager video interview Skills assessment Team interview Offer We’re smart. And have a constant urge to learn more. We encourage questions and innovative mindsets. At the same time, we value empathy and collaboration over ego. The most rewarding outcomes are achieved together. We’re fearless. We celebrate the diversity of thought and experiences. We push boundaries. We’re not afraid of failure. We welcome it because learning from mistakes is how we grow as people and as a company. We’re transparent. We earn trust by showing respect and being honest. We value the breadth and depth of each person and their story. We form a happier, healthier, more confident team because we’re open with each other and have unique ways of thinking. This is how we drive your now and define your next. Come join us. Transmission is an Equal Opportunities Employer. We are committed to fostering an inclusive workplace and your race, gender, sexual orientation, age, or disability have no influence on our hiring decision. To all recruitment agencies: Transmission does not accept agency resumes. Please do not forward resumes to our job alias, Transmission employees, or any other company location. Transmission is not responsible for any fees related to unsolicited resumes.