Paid Social Specialist

Job description

The Paid Social Specialist supports the planning, execution, optimization, and reporting of paid social campaigns for healthcare and life sciences clients. Working closely with media planners, strategists, analytics partners, and client teams, this role helps deliver high-quality campaign execution while ensuring budgets, reporting, and performance objectives are achieved. Success in this role requires strong platform knowledge, analytical thinking, and attention to detail. What You’ll Do Execute paid social campaigns across Meta Ads Manager, LinkedIn Campaign Manager, Pinterest, Snapchat, X, and other social advertising platforms to support client objectives. Monitor campaign pacing, budgets, and performance metrics, identifying optimization opportunities to improve campaign outcomes. Prepare campaign reports, analyze performance data using Excel, and communicate insights and recommendations to internal stakeholders. Manage campaign invoicing and reconciliation activities while maintaining accurate documentation and financial records. Collaborate with media, strategy, and analytics teams to support multiple client campaigns, deliver projects on schedule, and contribute to continuous campaign improvement. Required: 1+ year of hands-on experience managing paid social campaigns using Meta Ads Manager and other paid social advertising platforms, with measurable campaign execution responsibilities. Post-secondary education in Digital Marketing, Advertising, Media Studies, Communications, or a related discipline. Experience managing campaign budgets, pacing, reporting, and invoicing across multiple concurrent campaigns or clients. Intermediate Microsoft Excel skills demonstrated through campaign analysis, reporting, and performance tracking, with proficiency in Microsoft Word and PowerPoint. Experience collaborating with cross-functional teams and presenting campaign updates, insights, or recommendations using campaign performance data. Desired: Comfort and enthusiasm for using AI as a regular part of how work gets done. Experience managing campaigns on LinkedIn Campaign Manager, Pinterest, Snapchat, and X advertising platforms. Exposure to healthcare, pharmaceutical, or regulated-industry advertising environments. Experience supporting U.S. market campaigns and adapting campaigns for different audience segments. Experience identifying optimization opportunities through campaign testing, audience analysis, and performance measurement. This posting is for an existing vacancy at Klick. The base salary range for this position is between CAD $60,000 - $70,000. The final amount offered will be determined based on several factors such as a candidate’s work location, their unique skill set, education, and prior work experience. Our Commitment to Inclusion Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities, and people with intersectional identities. We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at and we will work with you to meet your accessibility needs and ensure you have a positive experience. #LI-Hybrid #LI-AA1 Our Commitment to Inclusion Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at and we will work with you to meet your accessibility needs and ensure you have a positive experience. The Klick Group Klick Health is the world’s largest independent commercialization partner for life sciences companies. Together with Oxford PharmaGenesis, Klick helps life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities. One of the most-awarded health agencies on the planet, Klick recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year – Health. Klick is also consistently recognized for its people-first culture, including Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising. Established in 1997, Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve) has offices in Toronto, Cambridge, Cardiff, London, Melbourne, New York, Oxford, Philadelphia, São Paulo, Saratoga Springs, and Singapore. About our Media Craft Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.