Paid Social Specialist

JOB DESCRIPTION: The Paid Social Specialist will own the strategic direction, execution, and performance of Meta Ads campaigns for a portfolio of dental clients. You’ll be responsible for setting launch strategies, guiding request management, leading proactive account audits, and preparing for and attending client reporting calls. This role combines tactical expertise with client communication and cross-departmental collaboration, making it a critical position on the paid media team. ESSENTIAL FUNCTIONS: Launch Strategy Define the strategic approach for new social ad launches, including market and competitor research, campaign angle and offer development, and budget planning. Prepare kickoff slides and strategy briefs, and join pre-launch prep calls with CSMs and service teams to align on launch direction. Request Management Manage requests created for internal teams (e.g., CRM fixes, workflow updates, landing page updates, account verification requests). Coordinate with CSMs to gather client assets, submit requests, follow up, and QA final deliverables. Reporting & Auditing Conduct proactive audits of active accounts to evaluate campaign performance, offer alignment, and user experience across the funnel. Review monthly social ads reports, identify trends, flag issues, and recommend improvements. Client Calls & Preparation Prepare for client reporting and escalation calls by consolidating insights, reviewing metrics, and preparing decks as needed. Attend client calls to present findings, align on next steps, and collaborate with the CSM. Department Collaboration Participate in weekly meetings with external social ads partners to review escalations, align on priorities, and share feedback. Attend internal meetings, including 1:1s, team meetings, and company-wide updates. Projects & Initiatives Contribute to creative testing strategies, cross-departmental initiatives that help evolve our social ads product CORE COMPETENCIES: Full-Funnel Paid Social Strategy: Deep expertise in building and optimizing campaigns across the entire funnel, with a focus on lead quality, conversion tracking, and scalable growth. Meta Platform Mastery: Advanced knowledge of Meta Ads Manager, including audience segmentation, detailed targeting, creative testing, and campaign architecture to maximize ROI. (Experience with other platforms LinkedIn, TikTok, Pinterest etc. a plus) Strategic Account Leadership – Skilled in leading client strategy, providing proactive recommendations, and aligning campaigns with business objectives. Analytical Problem-Solving – Strong ability to interpret campaign data, identify trends, and make informed optimizations that drive measurable results. Client Communication – Confident in leading client calls, explaining complex concepts clearly, and navigating challenging conversations with professionalism. Cross-Functional Collaboration – Able to work closely with PPC Strategists, Client Success Managers, Web, and SEO teams to ensure campaign alignment and integrated marketing execution. Process & Quality Management – Commitment to maintaining SOPs, QA processes, and operational efficiency for consistent, high-quality campaign delivery. PERSONALITY MUSTS: The ideal Paid Social Specialist is equal parts strategist and creative thinker, with a knack for problem-solving and an instinct for testing new ideas. You know the difference between “yes, and…” and “yes, but…,” and you bring a hungry, scrappy personality with a positive attitude to every project. You’re energized by collaboration, passionate about delivering great work, and always willing to go the extra mile for clients. You thrive in a fast-paced environment where agility is key, balancing big-picture strategy with detail-oriented execution. You’re confident, self-disciplined, and curious, approaching each campaign with fresh ideas while staying organized and reliable. Each day, you come ready to push performance higher, exceed expectations, and inspire confidence in both clients and teammates. MINIMUM QUALIFICATIONS: 3+ years of experience managing Meta Ads/TikTok/LinkedIn campaigns in an agency environment Proficiency with tracking platforms (e.g., CallRail, GoHighLevel) and conversion attribution models Experience with Meta Pixel setup and conversion tracking best practices Proficiency with Google Workspace (Docs, Sheets, Slides, Drive) for day-to-day collaboration and reporting Familiarity with design and creative tools such as Canva, Creatopy, Munch, CapCut or similar Excellent written and verbal communication skills Bachelor’s degree in Marketing, Business, Digital Media, or a related field BONUS POINTS FOR APPLICANTS WITH: Healthcare or dental marketing experience Experience developing SOPs or training materials for social ads processes Experience managing a vendor partner or contractor team, including delegating work and providing strategic direction Webflow or CMS platform experience Google Ads or SEO experience What to Expect Wonderist Agency is a full-service marketing agency that supports 1,200+ dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design (Here is a great example of our work: ) We’re a team of over 90+ passionate marketers with our headquarters nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and that is one constant that hasn’t changed with all the movement this economy and industry has seen. We have embraced a hybrid work model where local team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing. We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named: San Diego Business Journal’s Best Places to Work in: 2018, 2021, 2022 and 2023, Inc 5000 Regionals Fastest Growing Companies in: 2021, 2022, 2024, 2025, and 2026, San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, 2023, and 2024, Inc Best Workplaces list in: 2024 and 2025, and Inc. 5000 for the last 6 years (2019-2025)! If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of.