Paid Social Specialist

Job description

***Paid Social Specialist*** *London/Manchester, hybrid* *DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.* **JOB PURPOSE** *This position sits in our* ***Marketing & Technology*** *service. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.* Here at DEPT®, we are proud of the award winning, creative campaigns and content that we produce for a range of exciting and well known brands, and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists and we are looking for a new Paid Social Consultant to join the team to service an exciting new client. You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid campaigns on all the social media platforms, such as Meta, TikTok, LinkedIn and Snapchat, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients' digital campaigns. **WHAT YOU’LL DO** - Development, set-up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn; - Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients; - Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization; - Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction; - Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans; - Identifying and defining target audiences for effective ad targeting; - Collaborating with design teams to create compelling visuals or videos for ad campaigns; - Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success. **WHAT YOU BRING** - At least 2 years of experience in a paid social advertising role, preferably in a digital agency; - Experience with social advertising tooling such as Smartly, Hunch, Adverity and/or Sprinklr; - Understanding of Social KPIs, campaign optimisation, and are able to analyse results with the help of Excel, Pivot and platform data; - Experience with testing such as incrementally studies, and brand or search lift studies; - Experience managing campaign budgets above 100K per month; - Being able to effectively allocate and manage campaign budgets to achieve desired outcomes; - Collaborative skills for working with cross-functional teams, clients, and stakeholders; - Thinking proactively and have a healthy amount of creativity as well as the fun to bring in own ideas; - Being up to date for news and trends in the paid social realm; - Are located and directly available to start working from our offices in London or Manchester; - Full working proficiency in English. **WE OFFER** - Dynamic, supportive, and creative team environment. - Career growth opportunities in digital marketing and performance advertising. - A reputation for doing good. DEPT® has been a Certified [B Corp® since 2021](https://www.deptagency.com/en-gb/insight/dept-is-a-certified-b-corporation/) and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. - Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! - The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. - Global annual [DEPT® Cares Month](https://www.deptagency.com/dept-cares-day-2023/) in which employees come together and donate their skills to support local charities - Benefits depend upon location, please feel free to check with the recruiter on more details **WHY DEPT®?** We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh\*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. **DIVERSITY, EQUITY & INCLUSION** At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts [here](https://www.deptagency.com/the-good-company/).