Partner Marketing Lead

Job description

Our mission The trucking and logistics industry provides the backbone of the economy. But the payments infrastructure on which it runs is broken. For the hard-working men and women of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures. The incumbent players in this space often overlook the economic and practical needs of this user base. We're changing that. AtoB https://atob.com/ is building Stripe for Transportation — modernizing the payments infrastructure for trucking and logistics. Supply chains rely on the timely movement of capital to function efficiently. Our end game is a world in which that capital movement occurs fairly, smoothly, and without delay. As we pursue that end game, we aim to center our customers in every way — offering them world-class customer experience and building products that work with and around the unique constraints of their daily lives. We build for fleet managers in the office and drivers on the road. We strive for products that are efficient, satisfying, and useful. Our customers enable our modern economy — they deserve it. Our history and background Our founding team has backgrounds in payments, working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, and building apps that were featured on the Apple app store. We have staff and senior engineers from Google, Uber, Meta, Shopify, Stripe, Chime, and other leading technology companies. We have raised $125 million+ from investors such as General Catalyst, Elad Gil, Bloomberg Beta, Y Combinator, XYZ; founders and CEOs of companies such as Google (Eric Schmidt), Salesforce (Marc Benioff), Coinbase (Brian Armstrong), DoorDash (Tony Xu), Instacart, Gusto; strategic investors like Mastercard, Flexport and Samsara. We were named to Forbes annual Next Billion-Dollar Startup List https://www.forbes.com/sites/amyfeldman/2022/08/16/next-billion-dollar-startups-2022/?sh=4899e6d55308, and have just recently been selected to join the World Economic Forum https://www.linkedin.com/company/world-economic-forum/ as a Global Innovator. OVERVIEW Own and scale marketing partnerships & partner campaigns across local merchants, brokerages, factoring companies, and strategic platforms. Build and execute market strategies for partner-branded fuel card and payments programs, with a focus on driving revenue, wallet share, and partner program growth. This role sits at the intersection of GTM strategy and partner enablement. WHAT YOU’LL DO: - Own end-to-end partner GTM strategy from launch planning and positioning to ongoing optimization, including defining partner campaigns - Plan and execute co-branded events with partners (webinars, lunch-and-learns, trade show activations, regional meetups) that drive partner awareness, lead generation, and program enrollment - Develop event playbooks for partners, equipping them with branded collateral, talk tracks, and promotional toolkits to host or co-host events on AtoB's behalf - Collaborate with industry associations (trucking, logistics, fleet management) to secure speaking slots, sponsorships, and co-marketing opportunities that position AtoB as a category leader - Develop and execute multi-channel campaigns (email, SMS, landing pages, in-app) to grow partner revenue - Build and manage drip/nurture campaigns driving application starts, card activations, spend growth, and retention - Create and refine partner-specific messaging, content, and copy with strong conversion focus - Collaborate with Partner Success, Sales, Product, and Design to align on partner goals - Analyze campaign performance and partner-level metrics; distill data into actionable recommendations - Continuously test and iterate on messaging, offers, and flows to improve conversion and engagement - Serve as marketing owner and point of accountability for partner launches and expansions YOUR EXPERIENCE: - 5–7 years in partner marketing or growth marketing (fintech, SaaS, or B2B platforms) - Hands-on experience with building and scaling partner campaigns - Experience running multi-channel campaigns (email, SMS, landing pages, content) - Excellent copywriting and content creation skills adaptable to different partner audiences - Strong design/UX sensibility; ability to collaborate with designers or create lightweight assets - Data-driven decision maker who ties marketing efforts to revenue outcomes - Strategic thinker who can define GTM strategy and execute with precision WHO WE’RE LOOKING FOR: - GTM-oriented marketer who thrives in partner-driven growth environments - Self-starter comfortable leading initiatives end-to-end - Balances creativity with analytical rigor — storytelling meets performance optimization - Strong cross-functional collaborator with clear communication - Comfortable moving fast, testing often, and iterating on results