Partner Marketing Lead

Job description

Partner Marketing Lead - Seattle, WA (hybrid) - paid relocation available The Growth and Marketing team is building the growth engine across the entire RentSpree customer experience, fueling our next stage of scale. We’re data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with agents and landlords. Our work blends experimentation, speed, and adaptability to accelerate RentSpree’s mission of building trust in every rental. Almost everything we do reaches agents and landlords through someone else: an MLS, a brokerage, an apartment association. That’s our distribution moat AND our biggest constraint. Today those relationships are managed one at a time, with no systematic marketing program behind them, limited tiering, and limited data. As our Partner Marketing Lead , you’ll build that function from the ground up. There’s a second job inside this one. Most of the ecosystem still knows us as a good tenant screening vendor. You’ll lead the charge and work with sales and success to reintroduce RentSpree to them as the rental platform their members grow with, product by product, at every step of the rental journey. You’ll report to our SVP of Growth & Marketing and sit alongside our Agent and Landlord growth pods as a third, partner-facing pod. You’ll start hands-on, partnering with our event marketing lead and drawing on shared content, product marketing, and growth operations. As the program proves out, you’ll build the team around it. Hybrid in Seattle, WA. Three in-office collaboration days weekly, plus travel for partner events, conferences, and offsites. What You'll Do Build the partner co-marketing program from scratch — tiered packages tied to partner revenue and opportunity, each with committed RentSpree dollars and specific joint activity on both sides. You decide the tiers, the economics, the match-and-reimburse model, and how we defend the spend with per-partner activation numbers. Reimagine and negotiate marketing terms into partner agreements — member-level data, channel access, reporting rights, and a standardized data intake completed before signing for new and renegotiated agreements. Own new partner acquisition and partner ABM — an account-based motion into MLSs, brokerages, proptech platforms and apartment associations that makes us the referenced choice before a rep dials. Thought leadership, an annual original-data industry report, trade press, and our event presence at CMLS, T3, Inman, NAR NXT and beyond. Break open the association channel — apartment associations, state and regional REIAs, and specialty networks are all targets of our Biz Dev team. Work with them on co-branded member education, CE calendars, newsletters, trade shows. Stand up a partner advisory board — a small group of engaged partners meeting quarterly to pressure-test the roadmap, plus a standing source of case studies, testimonials and reference calls. Give partners marketing they’ll actually use — done-for-you social kits, member spotlight video, co-branded assets, in-office physical presence. Partners have told us social is their most effective channel; most don’t have the staff to produce for it. Leverage AI and agentic workflows to scale partner research, ABM personalization, content production, and reporting across hundreds of accounts you can’t touch one at a time. Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support. Skills You Bring 10+ years in partner, channel, or account-based marketing — B2B2C, platform, franchise, association, or ecosystem models are ideal. You’ve built a program, not just run one. Tiering, MDF or co-op economics, budget allocation across partners, and the discipline to say no to a partner ask. Executive presence with partners. Credible in a room with an MLS CEO, an association executive director, or a brokerage owner. Leadership partners are inspired by you. Commercial instincts. You’ve been close enough to contracts to know what to ask for and when, and you work well with Sales and Legal rather than around them. Experience running ABM against a defined, high-value account list, and a track record of turning partner channels into measurable pipeline and adoption. Deep knowledge of growth metrics (AARRR, LTV/CAC, funnel optimization) and comfort turning a wealth of (incomplete) data into clear action. Hands-on use of AI tools and agentic workflows to scale research, personalization, and operations. Qualities You Practice These are the principles we hire for and hold ourselves to: Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes. Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency. Hold a high bar. Think critically. Stay curious. Keep looking for ways to do it better. Stay adaptable. Anticipate challenges, take initiative, and bring resourcefulness to whatever comes next. Experiment and learn fast. Try things. Learn from what doesn't work. Keep it simple. Debate well, commit fully. Push back constructively, contribute your point of view, then align and move together. AI is a core skill. Use AI tools to move faster and think sharper. Why Join Us? The work here is real, the problems are hard, and you'll have teammates who push you to do your best. Compensation. $220k - 250k base. Equity. Share in what you help build. The team. Talented colleagues who push you and back you up. Room to grow. Coaching, resources, and development beyond the role you start in. Health coverage from day one. Medical, dental, and vision for you and your dependents. HSA/FSA options. Headspace Care+, gym discounts, and more. A real plan for your future. Life and disability coverage, plus a SIMPLE IRA with company match. Flexible vacation. Take the time you need. We trust you to manage it. 11 holidays a year, plus 3 recharge days. Ways to connect. Reimbursed weekly team lunches, game nights, and events. In-person and remote. Recognition. Recognize a peer with Sprees (redeemable for gift cards or donations). Nominate someone for a S.P.R.E.E. Award with a potential spot bonus. The tools to do your best work. Business expense allowance and internet reimbursement. Family support. Parental leave and fertility benefits. Legal and tax help. Legal benefits and tax support through RocketLawyer. Seattle HQ perk. Company-sponsored Orca card for public transit to and from the office. High impact, lean team. Small teams, close to customers, shipping work that matters. Your fingerprints are on the product. SpreeHours RentSpree has teams in the US and Bangkok. Collaboration across that distance requires a shared window: Monday-Thursday, 5–7pm PT / 7-9am ICT. How often you're in SpreeHours depends on your role, team, and projects. Any SpreeHours you work, you take back as flex time the same week. Outside of SpreeHours, your schedule is yours. Ready to Build Something Big? If you take ownership, move with urgency, and want to work on problems that matter, we'd love to hear from you. You don't need to meet every requirement. If this feels like the right place to do your best work, reach out. EEO Statement RentSpree is an equal opportunity employer committed to diversity and inclusion in the workplace. We do not discriminate on the basis of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic under federal, state, or local law. This applies to all employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Hiring decisions are made on qualifications, merit, and business need. About RentSpree Renting should be faster, fairer, and less stressful than it is. We're the infrastructure that makes that happen. Four million users. 300+ real estate company and MLS partnerships. Ten years of consistent growth. From applications and screening to payments and lease management, the full rental journey runs on RentSpree. Recognized by Forbes as a Best Startup Employer and by BuiltIn Seattle as a Best Place to Work.