Partnerships Lead

Job description

# **Partnerships Lead** **Location:** Remote (US preferred) **Employment Type:** Full-time ## About the Role We are looking for a **Partnerships Lead** to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies). This role reports directly to the co-founder running GTM and works closely with the CEO. ## Key Responsibilities ### TikTok Ecosystem Partnerships - Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams - Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem - Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams - Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations - Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM ### Strategic Account Management - Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients - Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor - Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning - Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery - Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership ### Agency & TSP Partnerships - Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies - Run a referral motion that turns agency partners into a consistent source of net new brand pipeline - Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps - Activate dormant agency relationships and identify new TSPs to onboard ### Cross-Functional Leadership - Partner with Sales on enterprise pipeline and deal strategy - Partner with Reacher Plus delivery on strategic account health and executive relationships - Partner with Product on platform-level requests from TikTok and top accounts - Report partnership pipeline, account health, and ecosystem signals to the founders weekly ## Ideal Candidate Profile ### Required - 3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform - Track record managing 20+ strategic accounts simultaneously with executive-level relationships - Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships - Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting - Comfortable in a fast-moving startup environment with no existing playbook - Strong execution capability (not strategy-only) ### Preferred - Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem) - Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space - Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.) - Working knowledge of the creator economy, affiliate marketing, or social commerce business models ### This Role Is Not For You If - You expect to inherit a playbook — there isn't one yet, and building it is part of the job - You prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomes - You can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon