Partnerships Manager

Job description

Brand Growth, Licensing & Stakeholder Management Drive growth strategies for WildBrain brands across Asia, with a focus on China. Develop licensing opportunities across priority markets and categories. Align Partnerships, Franchise and Commercial teams on strategy and execution. Identify market, category and retail growth opportunities. Partner with Finance on forecasting, budgeting and performance. Support key negotiations and strategic business development. Represent WildBrain at key industry and partner meetings. Provide leadership with clear performance updates and growth recommendations. Required 5+ years of relevant experience in licensing in Asia, particularly in China. Demonstrated success in developing commercial partnerships and driving revenue growth. Proven ability to manage multiple projects and stakeholders simultaneously. Experience working cross-functionally with commercial, legal, finance, marketing and product development teams. Strong analytical, negotiation and presentation skills. Fluent written and spoken English. What You'll Bring Entrepreneurial mindset with a passion for growing brands. Strong commercial instincts and ability to spot opportunities before others. Excellent relationship-building and stakeholder management capabilities. Results-oriented approach with accountability for revenue growth. Ability to influence without direct authority across complex organisations. Strong organisational skills and attention to detail. Curiosity, adaptability and a collaborative spirit. Familiarity with AI-powered productivity and data tools (e.g. Microsoft Copilot, AI assistants, or similar) and an interest in using emerging technology to improve efficiency, analysis, reporting, and decision-making would be advantageous. What We Offer Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future. Our Commitment Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work. We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. About WildBrain CPLG WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: . About WildBrain At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge . The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at . Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf. All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly. Location: Taipei City Taiwan or Shanghai, China Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. Overview WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency. As part of WildBrain, we bring together world-class content, consumer products, digital ecosystems and commercial expertise to build enduring brands that engage audiences around the globe. WildBrain CPLG represent some of the world's most beloved children's and family brands while also managing and growing WildBrain-owned properties including Teletubbies, Strawberry Shortcake and In the Night Garden. We are looking for a commercially minded Partnerships Manager to help accelerate the growth of WildBrain Brands across Asia. About the Role WildBrain CPLG is seeking a Partnerships Manager, WildBrain Brands (Asia) to join our growing Partnerships team. The Partnerships team is responsible for accelerating commercial opportunities that increase the reach, relevance and revenue of WildBrain-owned brands across key markets and categories. Reporting to the WildBrain Brands Partnerships Director (based in Amsterdam), this role will be responsible for driving the growth and expansion of WildBrain-owned brands across Asia, with a primary focus on China. This role serves as a critical link between Partnerships, Commercial, Product Development, Marketing, Legal and Finance teams, ensuring strong execution against strategic priorities and revenue targets. The successful candidate will combine strong relationship-building capabilities with excellent commercial judgement and a deep understanding of licensing, retail, and brand management. The ideal candidate will thrive in a fast-paced, entrepreneurial environment, be proactive in identifying opportunities, and possess the ability to translate strategic objectives into tangible revenue-generating initiatives.