Pay-per-click (PPC) Specialist (Trodo SIA / Latvija)

Job description

Role Description: The role of the PPC Specialist is focused on managing large scale E-Commerce advertising in Scandinavia, Baltic States and Europe, leveraging their experience with Google Ads to increase conversions, minimize wasted costs and identify new opportunities. Responsibilities: Launches and optimizes campaigns (Google Ads, Meta, TikTok, etc.) Works with keywords, audiences, creatives Monitors CPA, ROAS, CTR, conversions Plan, launch, and optimize paid advertising campaigns using data-driven insights (copy, targeting, budgets) Analyze performance, run experiments A/B tests, and provide clear reports with actionable recommendations Research market and competitors to benchmark and improve Trodo’s advertising strategy Manage budgets, track ROI, and support forecasting for campaigns and channels Collaborate with creative teams, partners, and agencies to deliver compliant, high-performing ads Prepare reports Requirements: 2+ years of experience in paid digital advertising across Google Ads and other platforms Experience with budgets 30-100K/month Ability to take responsibility and understand the role of your work in the growth of the company Courage and initiative to debate and defend your own views, ability to think critically Strong analytical skills Good command of Latvian and English language skills are required for working with software and developing solutions tailored for international audiences and users You have a legal right to work in Latvia As an advantage: Experience in e-commerce with multi-country operations Proficiency in advertising and analytics tools (Google Ads, Google Analytics, GTM, Merchant Center, Meta, TikTok, Bing Ads) Strong understanding of how advertising campaigns drive clearly defined conversion objectives Experience with large catalogs What we offer: Extended health insurance Flexible benefits (extra holidays or paid GYM) Growth & development opportunities Employee Purchase Program Mental health support program Fruits (and ice cream during summer), and refreshments in the office Family-friendly workplace Celebrations of employee's important life moments Team buildings and corporate events Trodo was founded in 2013 by two young IT enthusiasts (and brothers) from Latvia and an experienced rally and car maintenance veteran from Norway. Trodo continues to grow by offering online services that prioritize a positive user experience, hoping that anyone who uses Trodo's services for the first time will become a dedicated repeat customer. Find out more about work and life at Trodo! Stay connected with us on our official platforms: Love Trodo (Life at Trodo): Facebook | Instagram | LinkedIn | TikTok Trodo Official Accounts: Facebook | Instagram | TikTok Don't forget to Like & Follow to stay updated!