About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
About the Role:
We are looking for a Performance Creative Producer to act as the link between our User Acquisition and Creative teams.
You will turn performance insights and campaign needs into creative concepts, briefs and production plans across UGC, AI-generated video, motion and static advertising. You will also manage external creative partners, including Junii, and work closely with UA, Creative and Compliance to ensure we consistently produce high-quality, effective advertising.
Key Responsibilities:
- Translate UA performance insights into creative concepts, briefs, scripts and testing ideas.
- Manage the performance creative pipeline across internal teams and external partners.
- Develop concepts for UGC, AI-generated video, motion and static advertising.
- Own the relationship and production workflow with Junii and other UGC creators or agencies.
- Use and test AI creative tools to increase creative output and develop new advertising formats.
- Collaborate with UA on creative testing plans and turn performance results into new iterations.
- Work closely with Creative teams to brief and deliver assets across paid acquisition channels.
- Partner with Compliance to ensure creative meets regulatory and platform requirements.
- Maintain production timelines, asset organisation and clear communication across stakeholders.
Requirements:
- 3+ years of experience in performance creative, creative production, paid social, digital marketing or a similar role.
- Strong understanding of performance advertising and paid acquisition.
- Strong creative instincts across hooks, messaging, scripts and advertising concepts.
- Experience producing or managing UGC and working with creators or agencies.
- Experience with AI creative tools, particularly AI video, or strong motivation to develop expertise in this area.
- Ability to interpret creative performance data and turn it into actionable ideas.
- Strong project management and communication skills.
- Ability to work effectively across UA, Creative, Compliance and external partners.
- Fluency in written and spoken English.
Nice to Have:
- Experience in gaming, iGaming, fintech, e-commerce or another digital consumer business.
- Experience working directly with User Acquisition teams.
- Experience with regulated advertising.
- Familiarity with App Store creative, landing-page CRO or creative performance reporting.
What we offer:
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
