Performance Creative Producer | Betty CA

Job description

**About Us:**Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. **Our Values:** - **We are honest**- we value honesty in all aspects. - **Bring the Olives**- we offer premium customer experience. - **Think Big**- we believe in always striving for more. **About the Role:** We are looking for a **Performance Creative Producer** to act as the link between our User Acquisition and Creative teams. You will turn performance insights and campaign needs into creative concepts, briefs and production plans across UGC, AI-generated video, motion and static advertising. You will also manage external creative partners, including Junii, and work closely with UA, Creative and Compliance to ensure we consistently produce high-quality, effective advertising. **Key Responsibilities:** - Translate UA performance insights into creative concepts, briefs, scripts and testing ideas. - Manage the performance creative pipeline across internal teams and external partners. - Develop concepts for UGC, AI-generated video, motion and static advertising. - Own the relationship and production workflow with **Junii** and other UGC creators or agencies. - Use and test AI creative tools to increase creative output and develop new advertising formats. - Collaborate with UA on creative testing plans and turn performance results into new iterations. - Work closely with Creative teams to brief and deliver assets across paid acquisition channels. - Partner with Compliance to ensure creative meets regulatory and platform requirements. - Maintain production timelines, asset organisation and clear communication across stakeholders. **Requirements:** - 3+ years of experience in performance creative, creative production, paid social, digital marketing or a similar role. - Strong understanding of performance advertising and paid acquisition. - Strong creative instincts across hooks, messaging, scripts and advertising concepts. - Experience producing or managing UGC and working with creators or agencies. - Experience with AI creative tools, particularly AI video, or strong motivation to develop expertise in this area. - Ability to interpret creative performance data and turn it into actionable ideas. - Strong project management and communication skills. - Ability to work effectively across UA, Creative, Compliance and external partners. - Fluency in written and spoken English. ***Nice to Have:*** - Experience in gaming, iGaming, fintech, e-commerce or another digital consumer business. - Experience working directly with User Acquisition teams. - Experience with regulated advertising. - Familiarity with App Store creative, landing-page CRO or creative performance reporting. **What we offer:** - Competitive salary - Premium Health insurance - Career and skills development opportunities - Fun and collaborative team environment - New modern office space