Performance Marketer - ID

Job description

**Hello. We’re Blood.** **Our purpose is to revolutionize periods.** **Who are we?** Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief). We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. **Who we're looking for / The role** We're looking for an experienced, hands-on **Performance Marketer** to independently own end-to-end digital marketing for Blood in Indonesia. This is a senior individual contributor role with high autonomy; you'll set the strategy, make the calls on budget allocation, channel mix, audiences, and creative direction, and execute it yourself. You'll partner directly with brand and growth leadership to scale our brands. ### What you will do 1. **Performance & Media Planning (50%)** - Own end-to-end performance marketing strategy and execution for Blood Indonesia across platforms (Meta, TikTok, Google, and marketplaces, primarily Tokopedia, Shopee and Lazada) - Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases - Set and manage budgets, pacing, and ROAS targets while balancing growth and efficiency - Make independent calls on channel mix and budget reallocation across platforms based on performance - Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance 2. **Experimentation & Optimisation (25%)** - Own the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages) - Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement - Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches - Scale up investment into winning ads, while killing or pivoting non-performing ones 3. **Content Creation & Creative Iteration (15%)** - Define the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging - Conceptualize and prioritize new creative/ad ideas for testing each week, self-editing ad creatives to speed up iterations - Translate performance data into clear creative learnings and next steps for the broader content team - Bonus if you're comfortable creating and starring in your own ads, and/or building end-to-end with AI 4. **Reporting & Insights (10%)** - Be the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change - Track and report weekly/monthly performance results with clear insights - Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists - Use data to inform product positioning, promotions, and messaging ### What you will require 1. 2 - 5 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred) 2. Proven track record scaling a brand on Meta, TikTok, and Google, including both strategic decision-making and hands-on execution 3. Proven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI 4. Strong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR 5. Experience setting and managing budgets and optimising for awareness and/or conversion objectives 6. Fast learner and team player with a bias to action