Performance Marketing

Job description

ABOUT HAPPYROBOT HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate through voice and email - they make decisions, take action, and run operations autonomously across entire enterprise systems. Born in Y Combinator (S23) and backed by a16z, Base10, Prysm Capital and Eurazeo with over $150M raised, we power critical operations for global enterprises worldwide. Our platform is battle-tested in the most demanding environments, where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto. https://www.happyrobot.ai/blog/manifesto ABOUT THE ROLE This is a paid acquisition-focused role on the Growth team, based in San Francisco, reporting directly to the Head of Growth and working closely with founders to scale HappyRobot's demand generation engine. You'll be hands-on-keyboard with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline. This is our first dedicated performance marketing hire. You'll start as an individual contributor, building and proving out channels from scratch, with a clear path to building and managing a team as spend and channels scale. What You’ll Do - Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers - Own campaign planning, budget allocation, optimization, and reporting end-to-end - Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS - Partner with design and content to build high-converting ad creative and landing pages - Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working - Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off - Test and scale new channels as HappyRobot's audience and go-to-market motion evolve - Lay the groundwork for a performance marketing team as budget and scope grow, and hire and manage that team over time Must Have - 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS - Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta - Strong analytical skills with a deep understanding of attribution, tracking, and experimentation - Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency - Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams - Good taste and basic design skills; leverage AI tools to move 10x faster Nice to Have - Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers - Experience scaling paid channels from early traction to meaningful, repeatable spend - Prior experience building and managing a performance marketing team - Familiarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers) WHY JOIN US? - Join a world-class team of engineers and builders. - Backed by top investors including a16z, Y Combinator, Base10, Prysm Capital and Eurazeo. - Have ownership and autonomy of projects and are encouraged to ship. - Comprehensive Benefits including healthcare, dental, vision coverage. - Competitive salary + equity in a high-growth startup. Our Operating Principles Extreme Ownership We take full responsibility for our work, outcomes, and team success. No excuses, no blame-shifting — if something needs fixing, we own it and make it better. This means stepping up, even when it’s not “your job.” If a ball is dropped, we pick it up. If a customer is unhappy, we fix it. If a process is broken, we redesign it. We don’t wait for someone else to solve it — we lead with accountability and expect the same from those around us. Craftsmanship Putting care and intention into every task, striving for excellence, and taking deep ownership of the quality and outcome of your work. Craftsmanship means never settling for “just fine.” We sweat the details because details compound. Whether it’s a product feature, an internal doc, or a sales call — we treat it as a reflection of our standards. We aim to deliver jaw-dropping customer experiences by being curious, meticulous, and proud of what we build — even when nobody’s watching. We are “majos” Be friendly & have fun with your coworkers. Always be genuine & honest, but kind. “Majo” is our way of saying: be a good human. Be approachable, helpful, and warm. We’re building something ambitious, and it’s easier (and more fun) when we enjoy the ride together. We give feedback with kindness, challenge each other with respect, and celebrate wins together without ego. Urgency with Focus Create the highest impact in the shortest amount of time. Move fast, but in the right direction. We operate with speed because time is our most limited resource. But speed without focus is chaos. We prioritize ruthlessly, act decisively, and stay aligned. We aim for high leverage: the biggest results from the simplest, smartest actions. We’re running a high-speed marathon — not a sprint with no strategy. Talent Density and Meritocracy Hire only people who can raise the average; ‘exceptional performance is the passing grade.’ Ability trumps seniority. We believe the best teams are built on talent density — every hire should raise the bar. We reward contribution, not titles or tenure. We give ownership to those who earn it, and we all hold each other to a high standard. A-players want to work with other A-players — that’s how we win. First-Principles Thinking Strip a problem to physics-level facts, ignore industry dogma, rebuild the solution from scratch. We don’t copy-paste solutions. We go back to basics, ask why things are the way they are, and rebuild from the ground up if needed. This mindset pushes us to innovate, challenge stale assumptions, and move faster than incumbents. It’s how we build what others think is impossible. The personal data provided in your application and during the selection process will be processed by Happyrobot, Inc., acting as Data Controller. By sending us your CV, you consent to the processing of your personal data for the purpose of evaluating and selecting you as a candidate for the position. Your personal data will be treated confidentially and will only be used for the recruitment process of the selected job offer. In relation to the period of conservation of your personal data, these will be eliminated after three months of inactivity in compliance with the GDPR and legislation on the protection of personal data. If you wish to exercise your rights of access, rectification, deletion, portability or opposition in relation to your personal data, you can do so through security@happyrobot.ai subject to the GDPR. For more information, visit https://www.happyrobot.ai/privacy-policy https://www.happyrobot.ai/privacy-policy By submitting your request, you confirm that you have read and understood this clause and that you agree to the processing of your personal data as described.