Performance Marketing Analyst (1-Year Contract)

Job description

About LINE MAN Wongnai LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform service. We build technology to help Thai people live better and to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people. What you’ll Do: Responsible for running and optimizing app acquisition campaigns. Closely monitor performance app acquisition of responsible campaigns and perform on-going analysis, learning, reporting and optimization plan for active campaigns/activities to ensure KPI achievement. Work closely with media planners and marketers to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation. Provide recommendations for performance improvement and tracking tools when needed Take the ownership and initiate optimization strategies. Analyze and develop reports for performance tracking and optimization. Draw heavily from available data and sound assumptions for your conclusions. Perform ad-hoc analysis on business trends and results for timely adjustment for strategy changes. What you’ll Need: Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred At least 1 year of experience with running Facebook Ads and performance optimization is a must. Familiarity with AppsFlyer and/or other MMP is a plus. Confident in processing and analyzing complex data sets using Excel or Google Sheet Strong analytical skills and isn’t afraid of deep dive analysis. A start-up mindset, willing to work hard and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment! Willing to learn about new concepts and methodologies.