Performance Marketing Designer

The Performance Marketing Designer will play a central role in driving enrollment, talent acquisition, and audience growth through high-performing creative.

We are looking for a designer who combines strong visual craft with a performance mindset - someone who understands how creative influences behavior and can use testing, audience insights, and data to improve results.

The ideal candidate brings a blend of design excellence, marketing intuition, and analytical thinking. They can create compelling assets across channels while continually optimizing creative to improve engagement, conversion, and acquisition outcomes.

Responsibilities

Performance Creative Development

• Design and develop creative assets across paid social, display, search, email, web, video, and emerging digital channels.

• Translate marketing objectives, audience insights, and campaign strategies into compelling visual concepts.

• Create scalable creative systems and asset libraries that support campaign growth and efficiency.

• Develop multiple creative variations to support testing and optimization efforts.

Creative Optimization

• Partner with marketing and analytics teams to identify opportunities for creative improvement.

• Apply performance insights, audience behavior, and campaign data to refine and evolve creative.

• Support A/B testing initiatives through iterative design and rapid experimentation.

• Help establish best practices for performance-focused creative development across the organization.

Digital Experience Design

• Design landing pages, conversion experiences, and digital touchpoints that support recruitment and enrollment goals.

• Collaborate with copywriters, strategists, and marketers to improve user experience and campaign effectiveness.

• Balance brand standards with performance objectives to maximize impact.

Creative Collaboration

• Partner closely with copywriters, strategists, photographers, videographers, and marketers to develop integrated campaigns.

• Contribute to concept development, campaign planning, production, and launch.

• Present creative work and articulate the rationale behind design decisions.

• Help raise the overall standard of creative excellence across the organization.

Qualifications

Required

• 4–7 years of experience in performance marketing, digital design, advertising, growth marketing, or related fields.

• Strong portfolio demonstrating both creative quality and measurable business impact.

• Experience designing for paid social, digital advertising, email, web, and other performance marketing channels.

• Proficiency in Adobe Creative Suite and Figma.

• Understanding of marketing funnels, audience targeting, testing methodologies, and conversion optimization.

• Ability to manage multiple priorities in a fast-paced environment.

Preferred

• Experience working on mission-driven, education, nonprofit, or consumer-facing brands.

• Motion graphics, video editing, or animation experience.

• Experience partnering closely with performance marketing or growth teams.

• Familiarity with marketing analytics and performance reporting tools.

What Success Looks Like

• Develops creative that improves engagement, conversion, enrollment, and acquisition outcomes.

• Creates work that is both strategically grounded and visually exceptional.

• Builds scalable creative systems that enable testing, learning, and continuous improvement.

• Helps audiences better understand and connect with Success Academy's mission.

• Elevates the quality and effectiveness of performance marketing creative across the organization.

• Uses design as a tool to drive measurable results and meaningful impact.