Performance Marketing Director

Job description

About Enfuce: Founded in 2016, Enfuce is a female-founded and led global payments partner solving payments complexity for ambitious brands, banks and fintech leaders. Born in the Nordics and built for the world, Enfuce combines deep payments expertise with cloud-native technology to help customers launch and scale with confidence. Enfuce is a strategic issuing and licensing partner delivering premium, flexible payment programmes across consumer, commercial and B2B use cases. Built for fast launch and trusted scale, Enfuce designs, launches and runs card programmes supporting debit, credit, prepaid, fleet and fuel propositions, alongside digital wallets and card scheme connectivity. Enfuce combines cloud-native issuing, embedded compliance and fraud intelligence to deliver velocity with control. Its modular technology and in-house expertise enable customers to create tailored payment solutions that are flexible, scalable and secure. As a regulated payments partner, Enfuce holds Electronic Money Institution licences from both the Finnish Financial Supervisory Authority and the UK Financial Conduct Authority and is a principal member of Visa and Mastercard. Its PCI-DSS-certified, cloud-native platform is designed for enterprise-grade reliability and global scalability, with 99.999% platform uptime. Enfuce has raised €73.5 million in funding and has received industry recognition including Fintech of the Year and Best ESG Campaign at the 2024 European Fintech Awards. About The Role: We're looking for a Director of Performance Marketing to lead and scale Enfuce's digital growth engine. You'll own the strategy and execution behind the programmes that generate and accelerate pipeline across our enterprise and mid-market segments, spanning paid media, website performance, organic and AI-driven discovery, database marketing and full-funnel optimisation. This is both a strategic and hands-on leadership role. You'll lead a growing performance marketing team, manage significant channel investment and have the autonomy to test, optimise and reallocate spend based on commercial performance. You'll also help ensure Enfuce stays ahead of changing B2B buying behaviour, particularly as enterprise buyers increasingly use LLMs and AI-powered search as part of their research and evaluation journey. What You'll Be Doing: Own the strategy and execution across digital performance and online channels to generate and nurture marketing-sourced pipeline across enterprise and mid-market segments. Lead, mentor and develop a high-performing performance marketing team, currently consisting of two FTEs and freelancer support, with scope to grow. Take full ownership of the Enfuce website as a demand engine, covering user experience, conversion rate optimisation, SEO, content performance and analytics. Develop Enfuce's approach to the emerging agentic buyer journey, ensuring our digital presence is optimised for both human buyers and AI-driven discovery. Own our strategy for visibility, citation and authority across LLMs, AI search, traditional search, high-intent communities and relevant category review platforms. Lead paid media strategy across search, social, retargeting, programmatic, syndication and ABM, ensuring investment is focused on channels delivering measurable pipeline and ROI. Manage agency partners across paid search, GEO, SEO and LinkedIn, setting clear briefs, performance targets and commercial outcomes. Own database-driven marketing programmes using segmentation, lead nurturing, intent data and marketing automation to increase engagement and conversion. Partner with Marketing Operations to understand funnel performance, pipeline contribution and marketing ROI, continuously improving conversion throughout the buyer journey. Drive experimentation across paid and owned channels, testing new formats, technologies, AI tooling and approaches to improve performance and efficiency. What You'll Bring: 10+ years of B2B marketing experience, including at least 5+ years leading performance marketing or demand generation functions within SaaS, fintech or another complex enterprise sales environment. Proven experience owning and delivering marketing-sourced pipeline targets across enterprise and mid-market segments. Deep understanding of performance marketing within long, complex enterprise sales cycles and how to build multi-channel programmes that nurture accounts and accelerate opportunities. Strong experience owning and optimising websites as a demand engine across SEO, UX, CRO, analytics and content performance. Demonstrable success scaling paid media across search, social, ABM and programmatic channels with clear commercial ROI. Experience running database marketing programmes using segmentation, lead nurturing, intent-driven campaigns and marketing automation. Experience developing AI-ready demand generation strategies and using AI tooling to improve marketing workflows and channel performance. An understanding of how buyer research behaviour is evolving through LLMs, AI search and agentic buying journeys, with a willingness to experiment and develop new approaches in this space. Strong commercial judgement and the confidence to manage significant marketing investment, challenge existing channel allocation and make decisions based on performance data. A track record of building, mentoring and developing high-performing marketing teams. Experience working in a high-growth or rapidly evolving business environment. Fintech or payments experience is beneficial, but strong enterprise performance marketing experience is more important. Nice to have: Experience within fintech, payments or financial services. Experience optimising content and digital presence for LLMs, generative search and emerging AI discovery channels. Experience managing significant paid media budgets and external performance marketing agencies. Experience marketing complex B2B technology products to enterprise decision-makers. Why You’ll Love Working At Enfuce: High autonomy & ownership: We give you the freedom to own your work and trust you to make the best decisions for your projects. Top-tier talent: Join a team of industry experts and highly skilled professionals who are as passionate as you are about innovation. Unlimited growth potential: We support your ambition with plenty of room for personal and professional growth within the company. Flexible, remote work: Work from anywhere up to 30 days, in an environment that values flexibility and work-life balance. A supportive culture: You’ll be part of a team that encourages, motivates, and celebrates success together. Comprehensive benefits package: We take care of our people with great benefits to match the value you bring. Benefits & Perks: Fair pay and employee stock option: We value the input of every employee and want you to tap into the growth we build together. That’s why our salaries are competitive and reassessed regularly, and you have access to an employee stock option program. Flexible Paid Time Off We offer a flexible paid time off policy, providing up to 5 weeks of annual vacation days and paid family leave, subject to country regulations. Additionally, you can benefit from hybrid or remote work options, promoting a healthy work-life balance. Regular Fun With Your Team: To spend other than work-related time with your teammates, you get a team activity budget for three quarters a year. The fourth quarter is reserved for a company-wide event. Healthcare, Mobile Phone And More: Depending on location, additional benefits can include healthcare, pension, phone support, lunch, wellbeing and insurance benefits.