Performance Marketing Director

Job description

About This Role Own and Scale the Company’s Growth Strategy Lead the development and execution of Redirect Health’s integrated growth marketing strategy across all customer acquisition and brand channels. This role goes beyond paid media and requires ownership of the full growth ecosystem, including paid acquisition, SEO, social media, lifecycle marketing, content, user-generated content (UGC), partnerships, and emerging channels. You will be responsible for identifying the highest-leverage growth opportunities, building scalable systems, and driving measurable business outcomes across individuals, families, SMBs, and brokers. Responsibilities include: Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels Evaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channels Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency Build scalable systems for experimentation, testing, optimization, and rapid iteration Align brand, growth, content, and customer experience into one cohesive growth engine What You’ll Do Drive Data-Informed Growth & Performance Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness Build and improve dashboards, forecasting models, and reporting systems that support executive decision-making Translate complex data into clear recommendations and actionable business insights Balance short-term acquisition performance with long-term customer value and brand growth Partner with Operations and Sales to improve attribution accuracy and pipeline visibility Build & Lead the Next Generation Marketing Team This role will play a key leadership role in building the future marketing organization at Redirect Health. Recruit, mentor, and scale a high-performing growth marketing team Build internal capabilities while reducing dependency on external agencies Help architect and operationalize an AI-enabled marketing organization using modern AI tools, automation, and agentic AI workflows Identify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiency Establish scalable processes, systems, and workflows that support long-term company growth Improve the Customer Journey Identify friction points across acquisition, onboarding, engagement, and retention Improve customer experience and conversion through testing, optimization, messaging, and customer insight Ensure marketing reflects the humanity, simplicity, and accessibility of the Redirect Health experience Collaborate cross-functionally to align customer experience across the full funnel Build Cross-Functional Alignment Partner closely with Sales, Product, Customer Success, Operations, and Leadership Align messaging, campaigns, reporting, and growth priorities across departments Help create a culture of accountability, collaboration, experimentation, and customer-focused decision-making How Success Is Measured Success in this role is measured by: Sustainable growth in qualified leads, member acquisition, and revenue contribution Improved CAC efficiency, funnel conversion performance, and marketing ROI Clear executive visibility into growth performance and attribution Increased speed and effectiveness of testing, optimization, and execution Successful development of scalable marketing systems, workflows, and internal capabilities Strong cross-functional collaboration and operational alignment Progress toward building a modern AI-enabled marketing organization What We’re Looking For We’re looking for someone who: Has 7+ years of experience leading growth marketing, demand generation, or performance marketing teams Has experience owning multi-channel growth strategies beyond paid media alone Has scaled acquisition programs with meaningful budget responsibility Is highly analytical and comfortable making decisions based on data and customer insight Can operate strategically while remaining highly hands-on Understands modern AI tools, automation, and the future direction of AI-enabled marketing Is excited by the opportunity to help build agentic AI workflows and scalable marketing systems Thrives in fast-moving, high-accountability environments Can simplify complexity and focus teams around execution and outcomes Builds strong relationships and collaborates effectively across departments Is energized by mission-driven work that directly impacts families and healthcare accessibility A strong performer in this role is known for: Turning ambiguity into focused action Balancing creativity with analytical rigor Building systems, not just campaigns Driving results without ego Creating clarity through data, communication, and leadership Moving quickly while maintaining strategic thinking Embracing innovation and challenging outdated marketing models Why Join Redirect Health What “Free Healthcare” Actually Means When we say free, we mean no money out of your paycheck and no cost when you need care: No monthly premiums No cost to add your spouse or children No deductibles (we reimburse them) No out-of-pocket maximums This benefit alone can save families tens of thousands of dollars. What You’ll Earn Salary: $120,000 – $150,000 per year FREE healthcare for you and your entire family Dental & Vision insurance Paid time off & sick time 401(k) access A mission-driven team that believes in doing the right thing Ready to Make a Difference? If you’re looking for more than just a job—and want to help reshape how healthcare works for families—we’d love to hear from you. Legal Stuff Redirect Health is an Equal Opportunity Employer (EOE). Employment with Redirect Health is at-will. Nothing in this job posting or the application process creates a contract or guarantee of employment. Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities required for this role. Duties, responsibilities, and activities may change at any time with or without notice. Redirect Health does not provide employment-based visa sponsorship now or in the future for this position. Applicants must be currently authorized to work in the United States without sponsorship. The pay range for this role is: 120,000.00 - 150,000.00 USD per year (Phoenix) Healthcare shouldn’t be something you worry about when taking care of your family. That’s why when you join Redirect Health, your healthcare costs nothing out of your paycheck—and the same is true for your spouse and children. No monthly premiums No deductibles No surprise medical bills Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans. This isn’t a perk. It’s part of our mission. Who We Are Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance. We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity. If you want your work to matter to families every single day, you’ll find purpose here. How We Work (Our Core Values in Action) At Redirect Health, our values guide how we show up for each other, our clients, and our members. We do our best work when we: Obsess Over People – We are always helpful, friendly, and human Own It to Completion – If we take something on, we see it through Always Improve & Adapt – We learn quickly and adjust without ego Start with “Yes, We Can Help You” – We lead with solutions Succeed as a Team – We win through trust and collaboration Detest Waste & Unnecessary Complexity – We simplify to focus on what matters