Performance Marketing & Growth Manager

Job description

Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators: • Increase qualified leads for services • Grow training program enrollments • Improve conversion rate from leads • Strengthen brand positioning and awareness • Optimize campaigns using performance insights Qualifications: • Experience in marketing for services and/or training • Proven track record of lead generation and enrollment growth • Strong understanding of B2B marketing funnels • Ability to manage campaigns across channels • Bachelor’s degree in marketing or related field Required Qualifications Experience in marketing for services and/or training Proven track record of lead generation and enrollment growth Strong understanding of B2B marketing funnels Ability to manage campaigns across channels Bachelor’s degree in marketing or related field Marketing automation tools CRM systems (e.g., Salesforce) Email marketing and segmentation Google Analytics and reporting Content marketing and SEO basics Strategic thinking Customer-centric messaging Collaboration with sales and trainers Project management Analytical decision-making Jobs for Humanity is partnering with MiftahPath to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life. Company Name: MiftahPath